Paid Media Manager, Brand & Partnerships

📌 Core Information - Job Title: Paid Media Manager, Brand & Partnerships - Company: PayPal - Location: New York, United States - Job Type: Full-Time, Hybrid (3 days in office, 2 days remote) - Category: Marketing - Date Posted: April 21, 2025 - Experience Level: Mid-Senior level (4-5 years of experience) 🚀 Job Overview Key aspects of this role include: - Owning and optimizing paid media campaigns to drive user growth for Venmo. - Collaborating cross-functionally with various teams to design innovative campaigns. - Analyzing campaign performance trends and insights to optimize strategy. - Managing agency support for campaign execution. ASSUMPTION: This role requires a dynamic individual who can thrive in a fast-paced, collaborative environment and make data-driven decisions to achieve substantial growth in Venmo users. 📋 Key Responsibilities - Campaign Strategy & Ideation: Lead the strategy and ideation for paid campaigns supporting Venmo’s brand and partnership goals. - Agency Management: Manage agency support for campaign execution. - Performance Analysis: Analyze campaign performance trends and insights to gather learnings, optimize, and inform future paid strategy. - Cross-Functional Collaboration: Partner with brand, creative, integrated marketing, product marketing, and partnerships leads on paid strategy and briefs, including creative briefs. - Measurement & Tech Stack: Collaborate with Analytics, Ops, and Martech to drive best-in-class support of measurement, setup, and tech stack updates that enable your campaigns. - Industry Trends: Monitor industry trends for brand and partnerships campaigns that could influence paid strategy. - Efficiency Testing: Design paid tests to find efficiencies and shape future paid strategies. ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration. Strong project management skills and attention to detail are crucial for success. 🎯 Required Qualifications Education: - Bachelor’s degree or equivalent work experience required. Experience: - 4-5 years of experience in paid media management, with an emphasis on brand media and partnerships. - 1-2 years of hands-on experience in-platform (paid social, programmatic) required. Required Skills: - Deep understanding of paid media for app, including MMPs, app campaigns. - Experience managing agency teams and direct reports. - Strong written and verbal communication skills, with the ability to communicate complex paid concepts to non-paid stakeholders. - Collaborative outlook, working effectively with creative, analytic, and partnership teams. - Project management skills, with strong prioritization capabilities and attention to detail. - Analytical mindset, comfortable with discussing measurement approaches, reporting, and forecasting performance when designing media plans. Preferred Skills: - Experience in finserv/fintech. ASSUMPTION: While a degree is preferred, relevant work experience may be considered. Industry-specific experience in finserv/fintech is a plus but not required. 💰 Compensation & Benefits Salary Range: $64,000 - $156,750 per year (U.S. national annual pay range). Actual compensation is based on various factors including work location, relevant skills, and experience. Benefits: - Flexible work environment (3 days in office, 2 days remote). - Employee share options. - Health and life insurance. - Other valuable benefits and resources to help you care for the whole you. Working Hours: 40 hours per week, with a balanced hybrid work model. ASSUMPTION: PayPal offers competitive compensation and benefits packages to attract and retain top talent. The salary range provided is an estimate and may vary based on the candidate's qualifications and work location. 📌 Applicant Insights 🔍 Company Context Industry: PayPal operates in the competitive and dynamic financial technology industry, focusing on online payments, mobile commerce, and money transfers. Company Size: PayPal is a large corporation with over 10,000 employees worldwide, providing ample opportunities for career growth and development. Founded: PayPal was founded in 1998 and has since grown to become a global leader in digital payments, with a presence in over 200 markets. Company Description: - PayPal has been revolutionizing commerce globally for over 25 years, creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure. - PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy by connecting hundreds of millions of merchants and consumers through its two-sided network. - PayPal provides proprietary payment solutions accepted by merchants that enable the completion of payments on its platform on behalf of its customers. - PayPal offers its customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds using various funding sources. Company Specialties: - Online Payments - Mobile Commerce - Payment Security - Money Transfers - Payment Processing - Monetization for Developers - E-commerce Company Website: PayPal ASSUMPTION: PayPal's extensive experience and global presence make it an attractive employer for those seeking to work in a well-established, innovative, and fast-growing industry. 📊 Role Analysis Career Level: This role is at the mid-senior level, offering opportunities for career growth and development within PayPal's expansive organization. Reporting Structure: The Paid Media Manager, Brand & Partnerships reports directly to the Senior Manager, Paid Media for Venmo. Work Arrangement: This role follows a hybrid work arrangement, with employees working 3 days in the office and 2 days remotely, providing a balance between in-person collaboration and remote flexibility. Growth Opportunities: - Opportunities to work on high-impact campaigns and drive significant user growth for Venmo. - Potential to collaborate with various teams and influence the overall paid media strategy for Venmo. - Exposure to a wide range of stakeholders, including senior leadership, cross-functional teams, and external partners. - Access to learning and development resources to support career growth and skill development. ASSUMPTION: This role offers a unique blend of strategic thinking, hands-on campaign management, and cross-functional collaboration, providing ample opportunities for professional growth and development. 🌍 Location & Work Environment Office Type: PayPal's New York office is a modern, collaborative workspace designed to foster innovation and productivity. Office Location(s): - 2211 North First Street, San Jose, CA 95131, US - 5 Temasek Blvd, Singapore, Singapore 038985, SG - 661 University Ave, Toronto, ON M5G 1M1, CA - Yigal Allon 98, Tel Aviv-Yafo, Tel Aviv 67891, IL - Rajiv Gandhi Salai, Chennai, Tamil Nadu 600119, IN Geographic Context: - New York, United York, United States: PayPal's New York office is located in the heart of the city's financial district, providing easy access to public transportation, dining, and entertainment options. Work Schedule: Employees work 3 days in the office and 2 days remotely, with core hours from 9:00 AM to 5:00 PM EST. ASSUMPTION: PayPal's global presence and diverse office locations offer employees the opportunity to work in dynamic, multicultural environments that foster collaboration and innovation. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screen with the hiring manager. 3. In-depth interview with the hiring manager and cross-functional stakeholders. 4. Final interview with senior leadership. Key Assessment Areas: - Strategic thinking and campaign ideation. - Data-driven decision-making and performance analysis. - Communication and collaboration skills. - Project management and prioritization capabilities. - Cultural fit and alignment with PayPal's values. Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Showcase your understanding of paid media trends and industry best practices. - Demonstrate your ability to analyze data and make data-driven decisions. - Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability. ATS Keywords: Paid Media Management, Brand Media, Partnerships, Campaign Performance Analysis, Project Management, Analytical Mindset, Communication Skills, Collaboration, Creative Briefs, Measurement Approaches, Social Media, Programmatic, Agency Management, App Campaigns, Efficiency Testing. ASSUMPTION: PayPal's application process is designed to assess candidates' skills, experience, and cultural fit for the role. Successful candidates will demonstrate a strong understanding of paid media trends, data-driven decision-making, and excellent communication and collaboration skills. 🛠️ Tools & Technologies - Google Analytics - Facebook Ads Manager - Google Ads Manager - LinkedIn Ads - App Annie - Adjust - Mixpanel - Asana - Slack - Microsoft Office Suite ASSUMPTION: PayPal uses a mix of industry-standard and proprietary tools to manage and optimize paid media campaigns. Familiarity with these tools is preferred but not required, as training will be provided. 👔 Cultural Fit Considerations Company Values: - Inclusion: We foster an inclusive environment where everyone feels valued and respected. - Innovation: We embrace change and continuously seek new ways to improve and grow. - Collaboration: We work together as one global team, with our customers at the center of everything we do. - Wellness: We prioritize the well-being of our employees, providing resources and support to help them thrive both personally and professionally. Work Style: - PayPal values a dynamic, fast-paced work environment that encourages creativity, collaboration, and continuous learning. - Employees are expected to be self-motivated, proactive, and adaptable in the face of change. - PayPal's hybrid work model promotes a healthy work-life balance, with employees working 3 days in the office and 2 days remotely. Self-Assessment Questions: 1. How do you ensure that your paid media campaigns align with PayPal's values and brand guidelines? 2. Can you provide an example of a time when you had to adapt your campaign strategy due to changing market conditions or performance data? 3. How do you approach collaborating with cross-functional teams to ensure that your campaigns support broader business objectives? ASSUMPTION: PayPal's values and work style are central to its culture and success. Candidates who demonstrate a strong alignment with these values and a willingness to adapt to PayPal's dynamic work environment will be most successful in this role. ⚠️ Potential Challenges - Campaign Performance Fluctuations: Paid media campaigns can experience fluctuations in performance due to various factors, such as market trends, competitor activity, and algorithm changes. The successful candidate will be able to analyze data, make data-driven decisions, and optimize campaigns in real-time to maximize performance. - Cross-Functional Collaboration: Working with various teams and stakeholders can present challenges in terms of communication, prioritization, and alignment. The successful candidate will be an effective communicator, able to navigate complex organizational structures, and balance multiple priorities. - Agency Management: Managing external agency partners can present unique challenges in terms of communication, performance expectations, and budget management. The successful candidate will have experience working with agencies and be able to build and maintain strong, productive relationships. - Work-Life Balance: PayPal's hybrid work model offers flexibility but may also present challenges in maintaining a healthy work-life balance. The successful candidate will be able to manage their time effectively, prioritize tasks, and maintain a healthy work-life balance. ASSUMPTION: PayPal's fast-paced, dynamic work environment can present unique challenges, but also offers ample opportunities for professional growth and development. 📈 Similar Roles Comparison - Paid Media Manager, Brand & Partnerships (PayPal): This role focuses on driving user growth for Venmo through paid media campaigns, requiring a strong understanding of brand media, partnerships, and app campaigns. The ideal candidate will have experience in finserv/fintech and be comfortable working in a fast-paced, collaborative environment. - Senior Paid Media Manager, Brand (Airbnb): This role focuses on driving brand awareness and consideration for Airbnb through paid media campaigns. The ideal candidate will have experience in brand media, creative strategy, and cross-functional collaboration. While both roles require strong paid media management skills, the focus and context differ based on the company's unique business objectives and target audience. - Paid Media Manager, Performance (Uber): This role focuses on driving user acquisition, retention, and engagement for Uber through paid media campaigns. The ideal candidate will have experience in performance marketing, app campaigns, and data-driven decision-making. While both roles require strong paid media management skills, the focus and context differ based on the company's unique business objectives and target audience. ASSUMPTION: Each role within the paid media management spectrum presents unique challenges and opportunities, requiring candidates to tailor their skills and experience to the specific context and focus of the role. 📝 Sample Projects - Venmo User Acquisition Campaign: Develop and execute a paid media campaign to drive new user sign-ups for Venmo, targeting key demographics and leveraging various channels, such as social media, search, and programmatic. - Venmo Brand Awareness Campaign: Collaborate with creative and brand teams to develop and execute a paid media campaign that increases Venmo's brand awareness and consideration among target audiences. - Venmo Partnership Campaign: Work with Venmo's partnerships team to develop and execute a paid media campaign that promotes a strategic partnership, driving user engagement and growth. ASSUMPTION: PayPal offers a wide range of projects and campaigns, providing employees with ample opportunities to gain diverse experience and drive meaningful impact on the business. ❓ Key Questions to Ask During Interview 1. Can you describe the typical campaign lifecycle and how you approach optimization and iteration? 2. How do you balance the need for short-term performance with long-term brand building and user acquisition strategies? 3. Can you provide an example of a time when you had to pivot your campaign strategy due to changing market conditions or performance data? 4. How do you approach collaborating with cross-functional teams to ensure that your campaigns support broader business objectives? 5. Can you describe PayPal's approach to data privacy and user consent in the context of paid media campaigns? ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable insights into PayPal's culture, values, and work environment. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: Apply Now 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for phone or video screens and in-depth interviews with the hiring manager and cross-functional stakeholders. 4. Research PayPal's values, culture, and recent campaigns to demonstrate your enthusiasm and understanding of the brand. 5. Follow up with the hiring team after your interview to express your appreciation and reiterate your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📝 Disclaimer This job description is intended to provide a comprehensive overview of the role and its requirements. However, it is not exhaustive and may be subject to change based on the specific needs of the business. PayPal reserves the right to modify or revise this job description at any time.