📌 Core Information
🔹 Job Title: Paid Media Manager – Gaming & Performance Marketing Focus
🔹 Company: Brand Knew
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and scaling paid media campaigns across various platforms
- Optimizing full-funnel user acquisition strategies
- Collaborating with creative teams to test high-performing ad creatives
- Delivering detailed reports and insights to stakeholders
ASSUMPTION: This role requires a balance of strategic thinking and hands-on campaign management, with a focus on driving measurable results in the gaming and entertainment verticals.
📋 Key Responsibilities
✅ Develop, manage, and scale paid media campaigns across Meta, Snap, X, TikTok, Google Ads, Apple Search Ads, Google UAC, and programmatic platforms such as Moloco, AppLovin, and Rokt
✅ Navigating and reporting with AppsFlyer
✅ Optimizing around SKAN limitations
✅ Partner with creative and marketing teams to conceptualize and test high-performing ad creative and landing pages
✅ Build and optimize full-funnel user acquisition strategies for gaming, social casino, and entertainment clients with a strong focus on CPA and ROAS
✅ Continuously test, iterate, and optimize campaigns—audiences, creatives, bids, and budgets—to drive measurable results
✅ Leverage industry trends and platform updates to inform buying strategies and keep clients competitive
✅ Run robust A/B and multivariate testing frameworks to maximize performance insights
✅ Collaborate with developers and analytics leads to ensure accurate tracking (GA4, pixels, in-app events, etc.)
✅ Deliver detailed reports and insights to internal and external stakeholders
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of hands-on paid media experience with a proven track record in mobile gaming, real money gaming, or social casino
Required Skills:
- Deep experience developing strategies and managing campaigns on Meta, TikTok, Snap, X, Apple Search Ads, Google UAC; and working knowledge of platforms like Moloco, AppLovin, and Rokt
- Proficiency in campaign setup, optimization, A/B testing, creative performance analysis, and retargeting
- Familiarity with mobile attribution and MMPs (e.g., AppsFlyer, Adjust)
- Analytical mindset with strong Excel, Google Sheets and platform reporting skills
- Strong verbal and written communication skills; confident presenting campaign strategy and performance to clients
- Highly organized, proactive, self-motivated, and a strong team player
- Comfortable navigating ambiguity and driving outcomes in a fast-moving environment
Preferred Skills:
- Experience with SKAN and other mobile measurement partners
- Fluency in additional languages (Spanish, Mandarin, etc.)
ASSUMPTION: Candidates with experience in gaming, social casino, or real money gaming verticals are strongly preferred, as they will have a deeper understanding of the target audience and market trends.
💰 Compensation & Benefits
Salary Range: $72,000 - $90,000 per year
Benefits:
- Significant opportunity for growth in the company
- Work alongside an incredible slate of clients and team members
- Fun, creative and collaborative company culture
- Unlimited cold brew
- Hybrid & remote work options
- Longterm disability insurance
- Health care offering, including dental and vision
- 401k at the 1 year mark
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Paid Media Manager role with 3-5 years of experience in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: Brand Knew operates in the technology, information, and internet industry, focusing on creative services and strategic advisory for media companies, causes, and consumer brands.
Company Size: Brand Knew is a small company with 11-50 employees, which means applicants can expect a close-knit team and the opportunity to make a significant impact on the company's growth.
Founded: Brand Knew was founded in 2009, giving it over a decade of experience in the industry.
Company Description:
- Brand Knew is a creative collective and strategic advisory that partners with media companies, causes, and consumer brands towards meaningful audience and growth.
- The company specializes in product development, brand development, social marketing, and paid media.
- Brand Knew offers a fun, creative, and collaborative company culture with a focus on driving meaningful results for clients.
Company Specialties:
- Product Development
- Brand Development
- Social Marketing
- Paid Media
Company Website: http://www.brand-knew.com
ASSUMPTION: Brand Knew's focus on creativity and strategic advisory makes it an attractive option for candidates seeking a creative and collaborative work environment.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in paid media management, seeking to grow their skills and advance their career in the gaming and entertainment verticals.
Reporting Structure: The Paid Media Manager will report directly to the Head of Media and work closely with the creative, marketing, and analytics teams.
Work Arrangement: This is a hybrid role, offering a combination of on-site and remote work options.
Growth Opportunities:
- Brand Knew offers significant opportunities for growth within the company, as it is a small and growing organization.
- The Paid Media Manager role provides ample opportunities to learn and develop new skills, as well as to take on more responsibilities as the company grows.
- Candidates can expect to work alongside an incredible slate of clients and team members, providing ample opportunities for networking and professional development.
ASSUMPTION: The growth opportunities in this role are closely tied to the company's growth and success, making it an attractive option for candidates seeking to advance their career in a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Brand Knew's office is located in Los Angeles, California, offering a hybrid work arrangement with a combination of on-site and remote work options.
Office Location(s): Brand Knew's office is located at 11400 W Olympic Blvd, Los Angeles, CA 90064, United States.
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse population and a thriving entertainment industry, making it an ideal location for a gaming and entertainment-focused Paid Media Manager role.
- The city offers a wide range of cultural, recreational, and culinary experiences, as well as a mild Mediterranean climate.
- Los Angeles is also home to a large and growing tech industry, providing ample opportunities for professional networking and growth.
Work Schedule: The work schedule for this role is full-time, with standard business hours Monday through Friday. The hybrid work arrangement allows for some flexibility in working hours and location.
ASSUMPTION: The hybrid work arrangement and central location of Brand Knew's office make it an attractive option for candidates seeking a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Head of Media to discuss the role, responsibilities, and career growth opportunities
- Skills assessment or case study to evaluate the candidate's ability to manage paid media campaigns and optimize performance
- Final interview with the CEO to discuss the company's mission, vision, and values, as well as the candidate's long-term fit within the organization
Key Assessment Areas:
- Campaign management and optimization skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Brand Knew's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills in gaming, social casino, or real money gaming verticals.
- Be prepared to discuss your approach to campaign management, optimization, and testing, as well as your understanding of the gaming and entertainment market.
- Research Brand Knew's clients, values, and company culture to demonstrate your enthusiasm and fit for the role.
ATS Keywords: Paid Media, User Acquisition, Campaign Management, Gaming, Social Casino, Real Money Gaming, Performance Marketing, Google Ads, Meta, TikTok, Snap, X, Apple Search Ads, Google UAC, Moloco, AppLovin, Rokt, AppsFlyer, SKAN, A/B Testing, Analytics, Excel, Google Sheets
ASSUMPTION: Brand Knew's interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- Apple Search Ads
- AppsFlyer
- Moloco
- AppLovin
- Rokt
- Excel
- Google Sheets
ASSUMPTION: The tools and technologies listed are the primary platforms used in this role, but candidates should be prepared to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Results-driven
- Adaptability
- Integrity
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a proven track record of driving results in a fast-paced environment?
- Are you adaptable and able to learn new tools and platforms quickly?
ASSUMPTION: Brand Knew's company culture is centered around creativity, collaboration, and results-driven work, making it an attractive option for candidates who thrive in dynamic and innovative environments.
⚠️ Potential Challenges
- The gaming and entertainment verticals are highly competitive, requiring constant innovation and optimization to stay ahead of the curve.
- The role involves managing campaigns across multiple platforms, which can be time-consuming and complex.
- The hybrid work arrangement may present challenges in maintaining productivity and collaboration when working remotely.
- The role requires a strong understanding of the gaming and entertainment market, as well as the ability to adapt to changes in user behavior and platform policies.
ASSUMPTION: The potential challenges in this role are closely tied to the dynamic and fast-paced nature of the gaming and entertainment industry, as well as the need to manage campaigns across multiple platforms and work arrangements.
📈 Similar Roles Comparison
- This role is similar to other Paid Media Manager positions, but with a specific focus on the gaming and entertainment verticals.
- Unlike other roles, this position requires a deep understanding of the gaming and entertainment market, as well as the ability to optimize campaigns around SKAN limitations.
- Career paths for this role may include advancement to Senior Paid Media Manager, Director of Media, or other leadership positions within the company or industry.
ASSUMPTION: The specific focus on the gaming and entertainment verticals, as well as the need to optimize campaigns around SKAN limitations, sets this role apart from other Paid Media Manager positions.
📝 Sample Projects
- Developing and executing a full-funnel user acquisition strategy for a new mobile gaming app launch
- Optimizing campaigns for an established social casino brand to improve ROAS and CPA metrics
- Conducting A/B tests to improve the performance of ad creatives and landing pages for a real money gaming client
ASSUMPTION: The sample projects listed are representative of the types of campaigns and initiatives the Paid Media Manager may be responsible for, but the specific projects will vary depending on the client and market needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Brand Knew support the professional development and growth of its employees?
- What are the most challenging aspects of working in the gaming and entertainment verticals, and how does Brand Knew address these challenges?
- How does Brand Knew measure the success of its Paid Media Manager role, and what key performance indicators (KPIs) are used to track progress?
ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the team, and the company, as well as to assess their fit for the position and the organization's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Brand Knew careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills in gaming, social casino, or real money gaming verticals.
- Prepare for the interview by researching Brand Knew's clients, values, and company culture, as well as developing your own insights and ideas for campaign management and optimization.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
