🔹 Job Title: Paid Media Marketing Analyst
🔹 Company: PlayStation Global
🔹 Location: San Mateo, CA (Collab)/Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (Collab/Remote)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of analytical skills and experience in paid media analysis to effectively measure and optimize campaign performance.
✅ Media Testing and Measurement Strategy: Develop and implement robust media testing frameworks and measurement strategies to evaluate campaign performance and effectiveness.
✅ Incrementality Testing: Design and execute incrementality tests to measure the true impact of media campaigns on business/brand outcomes.
✅ Advanced Customer and Campaign Analysis: Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on various KPIs.
✅ Clean Room Analysis: Utilize clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns.
✅ Media Optimization: Using data analysis, identify opportunities for campaign optimization and provide recommendations to enhance media effectiveness.
✅ Insights and Storytelling: Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions.
✅ Data Integration: Collaborate with cross-functional teams to integrate data from various sources, ensuring comprehensive analysis and reporting.
✅ Stakeholder Communication: Present findings and recommendations to stakeholders, including senior leadership, in a clear and concise manner.
ASSUMPTION: This role involves a significant amount of data analysis and requires strong communication skills to effectively convey insights to stakeholders.
Education: Bachelor's degree in Marketing, Business Analytics, or a related field.
Experience: 8 years of experience in marketing analytics, with paid media analysis and optimizations.
Required Skills:
Preferred Skills:
ASSUMPTION: Given the specific requirements of this role, candidates with a strong background in paid media analysis and a solid understanding of media attribution and optimization are most likely to succeed.
Salary Range: The estimated base pay range for this role is $132,300 - $198,500 USD per year. This range may vary based on factors such as knowledge, skills, experience, and location.
Benefits:
Working Hours: Full-time, with flexible hours and the option to work remotely.
ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned. Benefits are comprehensive and competitive for the industry.
Industry: Entertainment Providers. PlayStation Global is a subsidiary of Sony Group Corporation, focusing on delivering innovative and thrilling entertainment experiences through its PlayStation line of products and services.
Company Size: 10,001+ employees. As a large organization, PlayStation Global offers extensive resources and opportunities for professional growth.
Founded: 1994 (as Sony Interactive Entertainment). The company has since grown to become a global leader in the gaming industry.
Company Description:
Company Specialties:
Company Website: http://www.sonyinteractive.com
ASSUMPTION: PlayStation Global is a well-established company with a strong brand and a global presence in the entertainment industry.
Career Level: Experienced (8+ years of relevant experience). This role requires a high level of expertise in paid media analysis and optimization.
Reporting Structure: The Paid Media Marketing Analyst will report directly to the Marketing Manager or a similar role within the organization.
Work Arrangement: Hybrid (Collab/Remote). This role offers a flexible work arrangement, allowing employees to work from the San Mateo, CA office or remotely.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for experienced professionals looking to advance their careers in marketing analytics.
Office Type: Hybrid (Collab/Remote). The San Mateo, CA office serves as the primary collaboration space, with remote work options available.
Office Location(s): 2207 Bridgepointe Pkwy, San Mateo, CA 94404, US
Geographic Context:
Work Schedule: Full-time, with flexible hours and the option to work remotely.
ASSUMPTION: The hybrid work arrangement and flexible hours cater to a diverse range of employee preferences and needs.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Paid Media, Marketing Analytics, SQL, Python, R, Media Attribution, Conversion Studies, Brand Lift Studies, Clean Room Analysis, Media Optimization, Gaming Industry
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant skills and experiences to increase their chances of success.
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are used to analyze and optimize paid media campaigns.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with PlayStation Global's values and work style are more likely to succeed in this role and contribute to the company's continued success.
ASSUMPTION: These challenges require strong organizational skills, adaptability, and effective communication to overcome.
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
ASSUMPTION: These sample projects illustrate the types of initiatives a successful candidate might undertake in this role.
ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role and the company, and provides valuable insights into the work environment and expectations.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.