🔹 Job Title: Paid Media Marketing Director
🔹 Company: CoStar Group
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
✅ Pipeline Generation: Drive comprehensive paid and SEO campaigns across digital channels to build new high-quality pipeline for Matterport’s defined revenue targets.
✅ eCommerce on Matterport.com and Marketplaces: Partner with internal stakeholders to execute paid media campaigns to attain hardware revenue and SaaS targets for Matterport.com and other ecommerce marketplaces such as Amazon.
✅ Freemium Account Acquisition: Own the quarterly target/quota for PLG new account acquisition. Optimize and monitor the quality of leads to maintain high free-to-paid account revenue conversion rates.
✅ Campaign Assets and Content: Collaborate with design, product marketing, and marketing operations teams to develop compelling ad copy, creative assets, and landing pages optimized for conversion.
✅ Customer Journey Mapping: Analyze the customer journey from awareness to customer acquisition across different paid media and organic channels. Identify opportunities to optimize the customer experience and drive higher conversion rates.
✅ Performance Analysis & Budget Management: Assist in budget planning and allocation, monitor campaign spending, and report on the impact of paid media and organic efforts to C-suite executives.
✅ Cross-Functional Collaboration: Work with sales, product, regional heads, and customer success teams to align paid media and SEO strategies with broader business goals.
✅ Agency & Contractor Coaction: Lead the strategic direction of various paid media, organic, and digital marketing agencies to ensure efforts align with internal organizational goals.
✅ Experimentation & Innovation: Stay current on trends and best practices in paid media, SEO, and digital marketing. Research new platforms, technologies, and strategies to stay ahead of the curve and continuously improve campaign performance.
✅ Continuous Learning: Invest in constant learning and professional development opportunities to enhance expertise in paid media, search engine optimization, and digital marketing.
ASSUMPTION: This role requires a hands-on, self-motivated individual with a strong work ethic and a passion for driving results through digital marketing channels.
Education: Bachelor's degree from an accredited, not-for-profit University or College
Experience: 10+ years of experience in driving PPC, SEO, and growth within digital channels. Must have a track record of managing $6M+/year in annual digital media spend.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in digital marketing, particularly in PPC and SEO, and a proven track record of driving revenue growth will be most successful in this role.
Salary Range: $180,000 - $220,000 per year (Based on industry standards for a Marketing Director with 10+ years of experience in digital marketing)
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director with 10+ years of experience in digital marketing. Actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
Industry: Real Estate. CoStar Group is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology.
Company Size: 5,001-10,000 employees. As a large organization, CoStar Group offers extensive resources and opportunities for professional growth.
Founded: 1986. CoStar Group has over 35 years of experience in the real estate industry, providing a stable and established work environment.
Company Description:
Company Specialties:
Company Website: www.costargroup.com
ASSUMPTION: CoStar Group's extensive experience and resources in the real estate industry provide a strong foundation for career growth and development.
Career Level: Executive. This role reports directly to the senior director of the Global Demand Center and partners with regional revenue marketing leads.
Reporting Structure: The Paid Media Marketing Director will report directly to the senior director of the Global Demand Center and collaborate with regional revenue marketing leads.
Work Arrangement: On-site, full-time position based in San Francisco, California, with potential for remote work arrangements.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and drive business results.
Office Type: CoStar Group's San Francisco office is a modern, collaborative workspace with on-site amenities and a central location in the city.
Office Location(s): 101 California St, 43rd Floor, San Francisco, California 94111, US
Geographic Context:
Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work arrangements available.
ASSUMPTION: San Francisco's dynamic tech industry and diverse cultural scene provide an exciting and engaging work environment for professionals in the digital marketing field.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Paid Media, PPC, SEO, Digital Marketing, Marketing Strategy, Campaign Management, Performance Analysis, Budget Management, Cross-Functional Collaboration, Agency Management, Marketing Automation, CRM, Salesforce, Marketo
ASSUMPTION: CoStar Group's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit for the organization.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in the Paid Media Marketing Director role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: CoStar Group values candidates who are passionate about driving results, embracing change, and working collaboratively to achieve shared goals.
ASSUMPTION: These challenges can be mitigated by strong organizational skills, a commitment to continuous learning, and a willingness to adapt to change.
ASSUMPTION: Candidates should consider their level of experience and comfort with paid media and SEO campaign management when evaluating this role compared to similar positions.
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Paid Media Marketing Director role and the opportunity to drive significant business results.
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the organization's priorities and culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.