Paid Media Marketing Director

📌 Core Information

🔹 Job Title: Paid Media Marketing Director

🔹 Company: CoStar Group

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Real Estate

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth through digital channels: Paid Search & Social, Programmatic Campaigns, SEO, and analytics tools
• Managing a significant annual digital media spend of $6M+
• Collaborating with cross-functional teams to align paid media and SEO strategies with business goals
• Optimizing customer journeys and experiences across digital marketing mix
• Staying current with trends and best practices in paid media, SEO, and digital marketing

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Pipeline Generation: Drive comprehensive paid and SEO campaigns across various digital channels to build new high-quality pipeline for Matterport’s defined revenue targets.

✅ eCommerce on Matterport.com and Marketplaces: Partner with internal stakeholders to execute paid media campaigns to attain hardware revenue and SaaS targets for Matterport.com and other ecommerce marketplaces such as Amazon.

✅ Freemium Account Acquisition: Own the quarterly target/quota for PLG new account acquisition and optimize the quality of leads to maintain high free-to-paid account revenue conversion rates.

✅ Campaign Assets and Content: Collaborate with design, product marketing, and marketing operations teams to develop compelling ad copy, creative assets, and landing pages optimized for conversion, ensuring consistency in messaging and branding across all paid media and organic channels.

✅ Customer Journey Mapping: Analyze customer journeys from awareness to customer acquisition across different paid media and organic channels, identifying opportunities to optimize the customer experience and drive higher conversion rates across the owned digital marketing mix.

✅ Performance Analysis & Budget Management: Assist in budget planning and allocation across paid media channels to maximize ROI and achieve business objectives. Monitor campaign spending and performance closely, making adjustments to optimize budget utilization. Forecast, measure, analyze, and report on the impact of paid media and organic efforts to C-suite executives.

✅ Cross-Functional Collaboration: Collaborate with cross-functional teams, including sales, product, regional heads, and customer success, to align paid media and SEO strategies with broader business goals and objectives. Share learnings/takeaways from paid and organic efforts to improve overall organizational knowledge.

✅ Agency & Contractor Coaction: Lead the strategic direction of various paid media, organic, and digital marketing agencies/contractors to ensure efforts align with internal organizational goals.

✅ Experimentation & Innovation: Stay current on trends and best practices in paid media, SEO, and digital marketing. Research new platforms, technologies, and strategies to stay ahead of the curve and continuously improve campaign performance. Practice an experimentation and data-driven ethos to operationalize and match the efficacy of said trends to company needs.

✅ Continuous Learning: Invest in constant learning and professional development opportunities to enhance expertise in paid media, search engine optimization, and digital marketing. Pursue relevant certifications, attend industry conferences, and participate in training programs to stay current with evolving trends and technologies.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree from an accredited, not-for-profit University or College

Experience: 10+ years of experience in driving PPC, SEO, and growth within digital channels. Must have a track record of managing $6M+/year in annual digital media spend.

Required Skills:

• Proven track record in driving revenue growth through performance marketing, digital marketing, and demand-generation strategies
• Experience in technical execution and managing digital agencies
• Experience with Google Analytics and similar web analytics tools
• Experience presenting to the executive level of organizations
• Extensive experience building and optimizing web and mobile experiences with a strong focus on conversion to sales
• Eye for usability in the presentation of visual and written content
• Passion to improve skills in web development and international marketing
• Deep understanding of programmatic media buying and display marketing
• Experience with paid social media platforms, including Facebook, LinkedIn, YouTube, Twitter, etc.
• Strong analytical background and ability to critically analyze and leverage performance data to measure and optimize digital campaign performance
• Thorough understanding of marketing automation and CRM systems (Salesforce.com and Marketo)
• Experience with strategy development to drive relevant traffic to the company’s web properties and mobile apps
• Skilled in audience segmentation and accurate persona targeting

Preferred Skills:

• Experience with Google Ads, Bing Ads, and other paid search platforms
• Fluency in multiple languages
• Experience working with data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates with relevant certifications (e.g., Google Ads Certified, Facebook Blueprint Certified) and experience in the real estate industry will be given preference.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 per year (based on industry standards for a role of this level and location)

Benefits:

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in-person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate - CoStar Group is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology.

Company Size: 5,001-10,000 employees - As a large organization, CoStar Group offers numerous opportunities for career growth and development.

Founded: 1986 - With over three decades of experience, CoStar Group has established itself as a trusted and innovative leader in the real estate industry.

Company Description:

• CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
• The company's major brands include CoStar, LoopNet, Apartments.com, Homes.com, Matterport, STR, Ten-X, and OnTheMarket.
• CoStar Group's websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024, serving clients around the world.

Company Specialties:

• Research
• Marketing
• Product Development
• Analytics
• Commercial Real Estate
• Sales
• Real Estate
• and Technology

Company Website: http://www.costargroup.com

ASSUMPTION: CoStar Group's extensive resources and expertise enable it to provide competitive compensation packages and comprehensive benefits to its employees.

📊 Role Analysis

Career Level: Senior-level role with significant responsibilities and the potential for career growth within the marketing department.

Reporting Structure: The Paid Media Marketing Director will report directly to the senior director of the Global Demand Center and collaborate with regional revenue marketing leads for AMER, APAC, and EMEA.

Work Arrangement: On-site, full-time position based in San Francisco, California, with the possibility of occasional remote work.

Growth Opportunities:

• Potential to advance within the marketing department or take on broader responsibilities as the company continues to grow and expand its digital presence.
• Opportunities to work on high-impact projects and drive significant business growth through digital marketing channels.
• Chance to collaborate with and learn from industry experts and thought leaders within the real estate and marketing fields.

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's digital marketing efforts and contribute to its ongoing success.

🌍 Location & Work Environment

Office Type: CoStar Group's San Francisco office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 101 California St, 43rd Floor, San Francisco, California 94111, US

Geographic Context:

• San Francisco is a major tech hub with a vibrant and diverse culture, offering numerous networking opportunities and professional development resources.
• The city is known for its mild Mediterranean climate, with cool summers and mild winters, making it an attractive place to live and work year-round.
• San Francisco has a cost of living that is higher than the national average, reflecting its desirable location and quality of life.

Work Schedule: Full-time (40 hours/week) with the possibility of occasional remote work.

ASSUMPTION: The San Francisco office provides an ideal work environment for professionals seeking a dynamic, fast-paced, and innovative atmosphere.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess cultural fit and basic qualifications
• In-depth behavioral and technical interviews to evaluate skills and experience
• Case study or project presentation to demonstrate problem-solving and strategic thinking
• Final interview with senior leadership to discuss career growth and company culture

Key Assessment Areas:

• Strategic thinking and ability to develop and execute digital marketing campaigns
• Analytical skills and data-driven decision-making
• Collaboration and communication skills, both written and verbal
• Cultural fit and alignment with CoStar Group's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the real estate industry and CoStar Group's business
• Showcase your ability to drive revenue growth through digital marketing channels
• Prepare for behavioral interview questions that focus on problem-solving, leadership, and adaptability
• Research CoStar Group's company culture and be ready to discuss how your values align with theirs

ATS Keywords: Paid Media, SEO, PPC, Digital Marketing, Analytics, Campaign Management, eCommerce, Customer Journey Mapping, Budget Management, Cross-Functional Collaboration, Performance Analysis, Content Development, Programmatic Media Buying, Audience Segmentation, Marketing Automation, CRM Systems

ASSUMPTION: CoStar Group's application process is designed to evaluate candidates' skills, experiences, and cultural fit, ensuring the best possible match for the role and the company.

🛠️ Tools & Technologies

• Paid media platforms: Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc.
• SEO tools: Google Search Console, SEMrush, Ahrefs, etc.
• Analytics tools: Google Analytics, Mixpanel, Hotjar, etc.
• Marketing automation and CRM systems: Salesforce.com, Marketo, HubSpot, etc.
• Project management tools: Asana, Trello, Jira, etc.
• Design tools: Adobe Creative Suite, Sketch, Figma, etc.
• Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace, etc.

ASSUMPTION: The tools and technologies listed are not exhaustive and may vary based on the candidate's specific role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Uphold the highest ethical standards in all aspects of our business
• Customer Focus: Prioritize the needs and satisfaction of our customers above all else
• Innovation: Embrace change and continuously seek new and better ways to serve our customers
• Collaboration: Work together to achieve our goals and drive our collective success
• Accountability: Take responsibility for our actions and their outcomes, and strive for continuous improvement

Work Style:

• Fast-paced and dynamic environment, requiring adaptability and strong time management skills
• Data-driven and analytical approach to decision-making
• Collaborative and team-oriented, with a focus on cross-functional collaboration
• Results-oriented, with a strong focus on achieving business objectives and driving revenue growth

Self-Assessment Questions:

• How do your personal values align with CoStar Group's core values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• Can you provide an example of a data-driven decision you made that had a significant impact on your previous role or a project you worked on?

ASSUMPTION: CoStar Group's culture is fast-paced, innovative, and collaborative, with a strong focus on driving results and continuous improvement.

⚠️ Potential Challenges

• Managing a significant annual digital media spend of $6M+ requires strong budget management skills and a keen eye for optimizing ROI
• Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more structured or predictable work environment
• Collaborating with various teams and agencies may require strong communication and project management skills to ensure consistent messaging and branding across all paid media and organic channels
• The cost of living in San Francisco is higher than the national average, which may present financial challenges for some candidates

ASSUMPTION: The challenges listed are not exhaustive, and individual experiences may vary based on personal circumstances and preferences.

📈 Similar Roles Comparison

• Compared to other marketing director roles, this position places a stronger emphasis on driving revenue growth through digital marketing channels and managing a significant digital media spend
• As a real estate-focused company, CoStar Group's marketing efforts are heavily influenced by industry trends and market conditions, requiring a deep understanding of the real estate industry and its unique dynamics
• This role offers significant career growth opportunities within the marketing department and the broader organization, as CoStar Group continues to expand its digital presence and market share

ASSUMPTION: This role is well-suited for candidates with a strong background in digital marketing, a proven track record of driving revenue growth, and a deep understanding of the real estate industry.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive revenue growth for a new product launch in the real estate industry
• Optimizing the customer journey and conversion rates for a real estate ecommerce platform, resulting in a 25% increase in sales within the first six months
• Collaborating with cross-functional teams to create and implement a targeted digital marketing campaign to promote a new real estate listing platform, generating over 10,000 leads in the first three months

ASSUMPTION: The sample projects listed are not exhaustive and may vary based on the specific needs and priorities of the company at the time of application.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the real estate industry, and how does CoStar Group plan to address them through digital marketing?
• How does CoStar Group measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) does the company track?
• Can you describe the company's approach to cross-functional collaboration, and how does the marketing department work with other teams to achieve business objectives?
• What opportunities are there for professional growth and development within the marketing department and the broader organization?
• How does CoStar Group support work-life balance for its employees, particularly in a fast-paced, dynamic environment?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and the company, and shows that you are proactive and engaged in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on problem-solving, leadership, and adaptability
• Research CoStar Group's company culture and be ready to discuss how your values align with theirs
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.