Paid Media Marketing Manager

📌 Core Information - Job Title: Paid Media Marketing Manager - Company: Trupanion - Location: Seattle, Washington, United States - Job Type: Full-time, Hybrid (3 days in-office) - Category: Marketing - Date Posted: May 7, 2025 - Experience Level: Mid-level (2-5 years) 🚀 Job Overview Key aspects of this role include: - Managing and optimizing digital paid media campaigns across various platforms. - Collaborating with internal teams and a digital agency to develop and implement effective paid media strategies. - Increasing conversions and maximizing ROI on paid media efforts. - Contributing directly to Trupanion's overall growth. ASSUMPTION: This role requires a balance of creativity and data-driven decision making. The ideal candidate will be comfortable working with both internal teams and external agencies to achieve campaign goals. 📋 Key Responsibilities - Campaign Management: Develop, implement, and manage all aspects of paid media campaigns alongside Trupanion's digital agency. - Budget Allocation: Monitor and allocate paid media budgets to ensure effective spend towards goals. - Campaign Optimization: Analyze and optimize all facets of campaigns for performance improvement, including creative/copy, targeting, and landing page. - Creative Collaboration: Work with the creative team to design compelling ad copy, imagery, and videos that align with campaign goals and branding. - Testing & Innovation: Develop a robust A/B testing roadmap across all elements of ad campaigns and stay up-to-date on trends in digital marketing and paid media. - Agency Partnership: Drive day-to-day operations of agency partnership and lead all aspects of channel execution. ASSUMPTION: This role involves managing multiple campaigns and deadlines in a fast-paced environment. Strong organizational skills and the ability to prioritize tasks are essential. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field. - Experience: 3+ years of paid media experience, including budget management, with proven success in campaign results. - Required Skills: - Strong understanding of performance metrics and KPIs. - Excellent communication and collaboration skills. - Proficiency with major paid advertising platforms. - Knowledge of SEO and organic traffic strategies to complement paid efforts. - Ability to manage multiple campaigns and deadlines in a fast-paced environment. Preferred Skills: - Experience using analytics tools such as Google Analytics. - Familiarity with the pet insurance industry. ASSUMPTION: While experience in the pet insurance industry is not required, a willingness to learn about the industry and its unique aspects is crucial for success in this role. 💰 Compensation & Benefits - Salary Range: $90,000 - $100,000 annually (full-time schedule). - Benefits: - Full medical, dental, and vision benefits at no cost to the employee. - Four weeks of paid time off and 9 paid float holidays. - Five-week sabbatical after five years of employment. - Open, casual, pet-friendly, and fun office environment. - Free medical health insurance for your pet (1 dog or cat). - Paid time off to volunteer at nonprofit organizations. - Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards. - Restricted Stock Units: New team members receive Restricted Stock Units that vest over 4 years. ASSUMPTION: Trupanion offers competitive compensation and benefits packages to attract and retain top talent. 📌 Applicant Insights 🔍 Company Context - Industry: Trupanion operates in the pet insurance industry, focusing on medical insurance for cats and dogs in North America. - Company Size: Trupanion has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration. - Founded: Trupanion was founded in 2000 and has since grown to become a leading provider of pet medical insurance. - Company Description: Trupanion is known for superior coverage and top-notch customer service, with a focus on swift claims resolutions and providing the best medical insurance care available. They pride themselves on innovation and nurturing a market with immense opportunity. - Company Specialties: Trupanion specializes in insurance, pet insurance, pet health insurance, big data, dog insurance, pet products, puppy insurance, kitten insurance, and consumer services. - Company Website: http://trupanion.com ASSUMPTION: Trupanion's focus on innovation and customer service sets it apart in the pet insurance industry, providing a unique environment for employees to grow and succeed. 📊 Role Analysis - Career Level: This role is a mid-level position, ideal for candidates with 2-5 years of paid media experience looking to grow their careers in digital marketing. - Reporting Structure: The Paid Media Marketing Manager will work directly with Trupanion's partnered digital agency and collaborate with internal teams, including Brand, Digital, and Growth Insights. - Work Arrangement: This is a hybrid role, with a requirement to work from the Seattle office at least 3 days a week. - Growth Opportunities: Trupanion's rapid growth and expansion present numerous opportunities for career advancement and professional development. ASSUMPTION: Trupanion's fast-paced environment and focus on growth make it an ideal place for ambitious, data-driven individuals to build their careers. 🌍 Location & Work Environment - Office Type: Trupanion's Seattle office is open, casual, pet-friendly, and fun, fostering a collaborative and engaging work environment. - Office Location(s): 6100 4th Ave S, Seattle, Washington 98108, US - Geographic Context: Seattle is a vibrant, tech-focused city with a strong job market and numerous cultural attractions. It offers a high quality of life, with a mix of urban and outdoor activities. - Work Schedule: This role follows a standard full-time work schedule, with a hybrid remote/in-office arrangement. ASSUMPTION: Trupanion's pet-friendly office and hybrid work arrangement create a flexible and enjoyable work environment that caters to diverse employee preferences. 💼 Interview & Application Insights - Typical Process: 1. Online application submission. 2. Phone or video screen with the hiring manager. 3. In-depth interview with the marketing team. 4. Final interview with the director of marketing. - Key Assessment Areas: Paid media experience, campaign management skills, data-driven decision making, communication and collaboration skills, and cultural fit. - Application Tips: - Tailor your resume and cover letter to highlight your paid media experience and relevant skills. - Prepare examples of successful paid media campaigns you've managed and the results you achieved. - Research Trupanion's company culture and be ready to discuss how your values align with theirs. ATS Keywords: Paid Media Management, Digital Marketing, Budget Management, Analytics Tools, Performance Metrics, Campaign Optimization, Creative Development, A/B Testing, SEO Knowledge, Fast-Paced Environment, Ad Copy Design, Targeting Strategies, Landing Page Optimization, Trend Analysis ASSUMPTION: Including these ATS-optimized keywords in your resume and cover letter will help your application stand out to Trupanion's Applicant Tracking System. 🛠️ Tools & Technologies - Major paid advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) - Analytics tools (e.g., Google Analytics) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Slack, Microsoft Teams) ASSUMPTION: Proficiency with these tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations - Company Values: Trupanion values innovation, customer focus, collaboration, and continuous learning. - Work Style: Trupanion fosters a casual, pet-friendly, and fun work environment that encourages creativity and data-driven decision making. - Self-Assessment Questions: - How do you balance creativity and data-driven decision making in your marketing strategies? - How do you ensure that your campaigns align with the broader customer experience and journey? - How do you approach A/B testing and continuous optimization in your campaigns? ASSUMPTION: Candidates who share Trupanion's values and thrive in a fast-paced, collaborative environment will be well-suited to this role. ⚠️ Potential Challenges - Managing multiple campaigns and deadlines in a fast-paced environment. - Balancing the needs of internal teams and external agency partners. - Staying up-to-date with the latest trends and best practices in digital marketing and paid media. ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic environment. 📈 Similar Roles Comparison - Marketing Manager (Paid Media): This role is similar to a Marketing Manager with a focus on paid media, but the Paid Media Marketing Manager role is more specialized and focused on campaign management and optimization. - Digital Marketing Specialist: This role is similar to a Digital Marketing Specialist, but the Paid Media Marketing Manager role requires more experience and a broader skill set, including budget management and agency partnership. - Career Path: This role can serve as a stepping stone to more senior marketing roles, such as Senior Marketing Manager or Director of Marketing, as well as specialized roles in paid media strategy and management. ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on paid media campaign management and optimization sets it apart and presents distinct growth opportunities. 📝 Sample Projects - Campaign Optimization: Develop and implement a strategy to optimize the performance of an underperforming paid media campaign, resulting in a 20% increase in conversions. - A/B Testing: Design and execute an A/B testing roadmap for ad copy, targeting, and landing pages, leading to a 15% improvement in click-through rates and a 10% increase in conversion rates. - Agency Partnership: Collaborate with Trupanion's digital agency to develop and execute a comprehensive paid media strategy that aligns with the company's overall marketing goals and branding. ASSUMPTION: These sample projects illustrate the types of initiatives and challenges the Paid Media Marketing Manager may encounter in this role. ❓ Key Questions to Ask During Interview - What are the biggest challenges facing the paid media team currently, and how can this role help address them? - How does Trupanion support the professional development and growth of its marketing team members? - What is the typical career path for someone in this role, and what opportunities exist for advancement within the marketing department? - How does Trupanion measure the success of its paid media campaigns, and what KPIs are most important to the company? - What is the dynamic like working with Trupanion's digital agency, and how can this role help foster a productive and collaborative partnership? ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, and demonstrate your interest in and preparation for the position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://jobs.smartrecruiters.com/Trupanion1/74400058165145-paid-media-marketing-manager - Tailor your resume and cover letter to highlight your paid media experience and relevant skills. - Prepare examples of successful paid media campaigns you've managed and the results you achieved. - Research Trupanion's company culture and be ready to discuss how your values align with theirs. - Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.