📌 Core Information
🔹 Job Title: Paid Media Marketing Manager, Audience Development
🔹 Company: Amazon Music
🔹 Location: Culver City, CA (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing paid media campaigns for Amazon Music's audience development initiatives
- Collaborating with external agencies for campaign execution
- Optimizing campaigns based on performance data and analytics
- Standardizing campaign tracking and reporting processes
- Experimenting with new strategies to drive audience growth
ASSUMPTION: This role requires a strong understanding of paid media channels, campaign optimization, and data analysis. Previous experience in managing external agencies and collaborating with data science teams is also beneficial.
📋 Key Responsibilities
✅ Manage paid media planning process for Audience Development campaigns, overseeing campaign briefs, channel instrumentation, and reporting
✅ Manage external media agency on campaign execution, budget, billing, and more
✅ Manage creative trafficking process, ensuring correct assets are produced and handed off to execution teams
✅ Instrument appropriate tracking for all campaigns, create and implement links/ref-tags, and standardize campaign tracking and reporting
✅ Analyze campaign results, aggregate, clean, and model campaign data from various data sources, and synthesize campaign learnings from large datasets
✅ Own the Audience Development experimentation roadmap, package experiment results, and disseminate learnings and best practices to stakeholders
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in paid media management, campaign optimization, and data analysis
Required Skills:
- Proven experience in managing paid media campaigns
- Strong analytical skills and data-driven mindset
- Excellent communication and stakeholder management skills
- Familiarity with campaign optimization and A/B testing
- Ability to work with external agencies and data science teams
Preferred Skills:
- Experience with Amazon's advertising platforms
- Fluency in SQL or other data querying languages
- Knowledge of the music industry and streaming services
ASSUMPTION: While not explicitly stated, a strong understanding of the music industry and streaming services would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and company holidays
- Maternity and parental leave
- Employee discounts
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The provided salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon Music operates within the competitive music streaming industry, offering various tiers of service, including Prime Music, Amazon Music Unlimited, and Amazon Music HD. It competes with established players like Spotify, Apple Music, and other streaming services.
Company Size: Amazon is a large corporation with over 10,000 employees in the United States alone. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Amazon was founded in 1994 by Jeff Bezos, initially as an online bookstore. It has since grown into a global technology and e-commerce company, expanding into various sectors, including music streaming.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: As a large corporation, Amazon offers numerous opportunities for career growth and development. However, the company's size may also present challenges in terms of communication and decision-making processes.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Paid Media Marketing Manager, Audience Development, will report directly to the Senior Marketing Manager, Audience Development.
Work Arrangement: This role is on-site with remote flexibility. Employees can work remotely up to two days per week.
Growth Opportunities:
- Progression to Senior Marketing Manager or similar roles within the Audience Development team or other marketing departments
- Expansion into related fields, such as brand marketing, content marketing, or product management
- Opportunities to work on high-impact projects and initiatives, driving audience growth and engagement for Amazon Music
ASSUMPTION: Given Amazon's size and diverse business segments, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Amazon's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Culver City, CA (with remote flexibility)
Geographic Context:
- Culver City is located in the western part of Los Angeles County, California, United States.
- The area is known for its vibrant arts and culture scene, with numerous film and television studios, museums, and galleries.
- Culver City offers a mix of urban and suburban living, with easy access to beaches, mountains, and other recreational activities.
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: While the role is based in Culver City, California, the remote work flexibility allows for a more diverse candidate pool and better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a member of the HR team
- Behavioral and technical interviews with the hiring manager and team members
- Final interview with the senior leadership team
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Campaign management and optimization experience
- Communication and stakeholder management skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of paid media channels, campaign optimization, and data analysis
- Showcase your ability to work effectively with cross-functional teams and external agencies
ATS Keywords: Paid Media, Campaign Management, Optimization, Data Analysis, External Agency Management, Amazon Music, Audience Development
ASSUMPTION: As a large corporation, Amazon may use Applicant Tracking Systems (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Amazon's advertising platforms (e.g., Amazon Advertising, Amazon Marketing Cloud)
- Paid media channels (e.g., Google Ads, Facebook Ads, Instagram Ads)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Amazon's advertising platforms and paid media channels is beneficial for this role. However, the specific tools and technologies used may vary based on the team's preferences and the company's evolving tech stack.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous learning
- Focus on innovation and customer-centricity
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic work environments?
- Are you comfortable working with cross-functional teams and external agencies?
- Do you have a strong customer focus and passion for innovation?
ASSUMPTION: Amazon's work culture is fast-paced, collaborative, and data-driven. Candidates who thrive in such environments and align with the company's values are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple paid media campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working with external agencies, which may present communication and coordination challenges
- Keeping up with the latest trends and best practices in paid media marketing, as the industry is constantly evolving
- Balancing the need for data-driven decision-making with the need for quick campaign execution and optimization
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position focuses more on paid media campaign management and optimization, rather than brand marketing or content creation
- In the music streaming industry, this role is similar to those of Paid Media Marketing Managers or Audience Growth Managers at other streaming services, such as Spotify or Apple Music
- Career progression in this role may lead to similar positions at other streaming services or within Amazon's broader marketing organization
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on paid media campaign management and optimization for audience development sets it apart.
📝 Sample Projects
- Developing and executing a multi-channel paid media campaign to drive user acquisition for Amazon Music's free tier
- Optimizing campaign performance based on data analysis and A/B testing results
- Collaborating with external agencies to create and implement campaign briefs, channel instrumentation, and reporting
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on paid media campaign management, optimization, and external agency collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing organization for Amazon Music?
- What are the most pressing challenges facing the Audience Development team currently?
- How does Amazon Music differentiate itself from other streaming services in the market?
- What opportunities are there for growth and development within the Audience Development team or Amazon Music more broadly?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, while also providing valuable insights into the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role, including paid media campaign management, optimization, and data analysis
- Write a cover letter explaining your interest in the role and how your background and skills make you a strong fit
- Prepare examples of your past campaign successes and the data-driven insights that informed your strategies
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
