📌 Core Information
🔹 Job Title: Paid Media Marketing Manager (Content), Amazon Music
🔹 Company: Amazon
🔹 Location: Culver City, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Culver City, CA) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving worldwide customer acquisition through digital/programmatic channels for Amazon Music.
- Owning experimentation for different content types including audiobooks through core Paid Media channels.
- Building and managing highly impactful acquisition campaigns, and testing into white space opportunities.
- Collaborating with international stakeholders and various teams to manage multiple, time-sensitive projects.
ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a focus on driving customer acquisition and testing new strategies.
📋 Key Responsibilities
✅ Drive paid advertising initiatives via Display, App Marketing, and Paid Social channels to drive WW customer acquisition for Amazon Music.
✅ Understand and create customer segmentation, cohorts, and testing plans to optimize for customer acquisition.
✅ Continuously A/B test in paid media channels for Audiobooks, including creative imagery, messaging, and CTAs.
✅ Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
✅ Collaborate closely with technical, business, finance, creative, and design teams within Amazon to manage simultaneous time-sensitive projects.
ASSUMPTION: This role involves a high degree of data analysis, strategic planning, and cross-functional collaboration to drive successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in Paid Media marketing, with a focus on customer acquisition and digital channels
Required Skills:
- Proven track record in driving customer acquisition through Paid Media channels
- Excellent time management skills and ability to thrive in a fast-paced environment
- Advanced Excel user with strong analytical skills and a data-driven decision-making approach
- Strong communication skills, both written and verbal, with attention to detail
- Ability to take, drive, and/or influence strategic decisions
Preferred Skills:
- Experience with Audio Ads, Online Video, and Premium Display channels
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in Paid Media marketing, with a focus on customer acquisition and digital channels. Familiarity with Amazon's products and services is a plus.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the Los Angeles area)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and company holidays
- Maternity and parental leave
- Adoption assistance
- Employee discounts
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM PST, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology, e-commerce, and cloud computing company that focuses on e-commerce, digital streaming, and artificial intelligence.
Company Size: Amazon is a large corporation with over 1,000,000 employees worldwide. This size allows for ample opportunities for career growth and development.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: https://www.amazon.com/
ASSUMPTION: Amazon's large size and diverse range of products and services offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity to influence strategic decisions and drive marketing campaigns.
Reporting Structure: This role reports directly to the Senior Marketing Manager for Amazon Music.
Work Arrangement: This role is primarily on-site in Culver City, California, with remote flexibility for some days per week.
Growth Opportunities:
- Potential to grow into a senior marketing role within Amazon Music or other business units
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development and training opportunities through Amazon's internal programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-impact projects and collaborate with cross-functional teams.
🌍 Location & Work Environment
Office Type: Amazon's Culver City office is a modern, collaborative workspace with on-site amenities and a casual dress code.
Office Location(s): Culver City, California, USA
Geographic Context:
- Culver City is located in the Los Angeles metropolitan area, offering a diverse range of cultural, recreational, and dining options.
- The area has a Mediterranean climate, with mild winters and warm summers.
- Culver City is well-connected by public transportation, with easy access to Los Angeles International Airport (LAX).
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM PST, with flexibility for remote work
ASSUMPTION: The Culver City office offers a modern, collaborative work environment with access to on-site amenities and a casual dress code. The location provides easy access to public transportation and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Highlight relevant experience and achievements in customer acquisition and Paid Media marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that focus on problem-solving, data-driven decision-making, and collaboration
- Research Amazon's products, services, and leadership principles to demonstrate your understanding of the company and its mission
ATS Keywords: Paid Media, Customer Acquisition, Digital Marketing, Programmatic Advertising, A/B Testing, Data Analysis, Marketing Campaigns, Amazon Music
ASSUMPTION: The interview process for this role will focus on assessing the candidate's problem-solving skills, data analysis, communication, and cultural fit. Demonstrating a strong understanding of Amazon's products, services, and leadership principles will be essential for success in the interview process.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Microsoft Excel
- Tableau or other data visualization tools
- Asana or other project management tools
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Focus on innovation and continuous improvement
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for driving customer acquisition through Paid Media channels?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have strong analytical skills and a data-driven approach to decision-making?
ASSUMPTION: Candidates who align with Amazon's company values and work style, and who can demonstrate a strong customer focus, analytical skills, and comfort working in a fast-paced environment, will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple, time-sensitive projects and priorities simultaneously
- Working with large, less nimble partners and teams
- Keeping up with the latest trends and best practices in Paid Media marketing
- Balancing the need for innovation and testing with the need for consistent performance and optimization
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication and collaboration, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on driving customer acquisition for Amazon Music through Paid Media channels, with a specific emphasis on audiobooks and experimentation with different content types.
- Compared to other marketing roles within Amazon, this position offers a high degree of autonomy and the opportunity to influence strategic decisions and drive high-impact campaigns.
- Career paths for this role may include progression to senior marketing roles within Amazon Music or other business units, or transition to other marketing or leadership positions within the company.
ASSUMPTION: This role offers a unique opportunity to drive customer acquisition and experimentation for Amazon Music, with the potential for significant growth and development within the company.
📝 Sample Projects
- Developing and executing a comprehensive Paid Media strategy for a new audiobook launch, including customer segmentation, A/B testing, and optimization
- Collaborating with cross-functional teams to create and implement a marketing campaign for an Amazon Music original podcast, including creative development, targeting, and performance analysis
- Conducting a competitive analysis of other streaming services and developing a targeted Paid Media campaign to drive customer acquisition and retention for Amazon Music
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for innovation and impact in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Amazon Music marketing team?
- How does this role fit into the overall marketing strategy for Amazon Music, and how will my work contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and growth of its employees, particularly in marketing roles?
- What are the key challenges facing the Amazon Music marketing team, and how can this role help address them?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, and will demonstrate your interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in Paid Media marketing, customer acquisition, and data analysis
- Prepare for behavioral and situational interview questions that focus on problem-solving, data-driven decision-making, and collaboration
- Research Amazon's products, services, and leadership principles to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
