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Paid Media Marketing Manager, Display, Global Core Channels

Amazon
Full-time
On-site
Culver City, California, United States
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Paid Media Marketing Manager, Display, Global Core Channels

πŸ”Ή Company: Amazon

πŸ”Ή Location: Culver City, CA; Seattle, WA; New York, NY; San Francisco, CA

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving customer acquisition through Paid Media channels (Display, App Marketing, Paid Social)
  • Collaborating with cross-functional teams to manage simultaneous projects
  • Optimizing campaigns through A/B testing and data-driven decision making
  • Developing customer segmentation, cohorts, and testing plans
  • Establishing automated reporting and optimization processes

ASSUMPTION: This role requires a strong background in Paid Media marketing, with a focus on customer acquisition and optimization. Experience working with large, less nimble partners and teams is also crucial.

πŸ“‹ Key Responsibilities

βœ… Drive paid advertising initiatives via Display, App Marketing, and Paid Social channels to drive worldwide customer acquisition for Amazon Music

βœ… Understand and create customer segmentation, cohorts, and testing plans to optimize for customer acquisition

βœ… Continuous A/B testing in paid media channels including creative imagery, messaging, and CTAs

βœ… Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained

βœ… Collaborate closely with technical, business, finance, creative, and design teams within Amazon to manage simultaneous time-sensitive projects

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple, competing priorities simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in Paid Media marketing, with a focus on customer acquisition and optimization

Required Skills:

  • Proven track record in driving customer acquisition through Paid Media channels
  • Advanced Excel proficiency for data analysis and reporting
  • Excellent time management skills and ability to thrive in a fast-paced environment
  • Strong analytical skills with a data-driven decision-making approach
  • Excellent communication and collaboration skills

Preferred Skills:

  • Experience with Amazon's advertising platforms
  • Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in relevant marketing software and tools is likely required for this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a Marketing Manager role at Amazon)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off and holidays
  • Maternity and paternity leave
  • Employee discounts

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: Salary range is an estimate based on industry standards for a Marketing Manager role at Amazon. Actual salary may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: E-commerce and Technology

Company Size: 10,000+ employees (Enterprise)

Founded: 1994

Company Description:

  • Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
  • The company offers a wide range of products and services, including e-commerce, digital content and streaming, and cloud computing
  • Amazon is committed to innovation, sustainability, and social responsibility

Company Specialties:

  • E-commerce
  • Retail
  • Operations
  • Internet

Company Website: https://www.amazon.com

ASSUMPTION: Amazon is a large, established company with a strong focus on innovation and customer experience. This role offers the opportunity to work on global marketing campaigns and collaborate with various teams within the organization.

πŸ“Š Role Analysis

Career Level: Mid-level to Senior Marketing Manager

Reporting Structure: This role reports directly to the Senior Marketing Manager for Amazon Music

Work Arrangement: On-site, with the possibility of hybrid or remote work in the future

Growth Opportunities:

  • Potential to take on more responsibilities and advance to a Senior Marketing Manager role
  • Opportunities to work on global marketing campaigns and collaborate with various teams
  • Chance to learn and develop skills in digital marketing, data analysis, and project management

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing department or take on more responsibilities within the Amazon Music team.

🌍 Location & Work Environment

Office Type: Corporate office with an open and collaborative work environment

Office Location(s): Culver City, CA; Seattle, WA; New York, NY; San Francisco, CA

Geographic Context:

  • Culver City, CA: Suburban area near Los Angeles with a mix of urban and suburban amenities
  • Seattle, WA: Urban area with a strong tech industry and outdoor recreation opportunities
  • New York, NY: Urban area with a fast-paced lifestyle and diverse cultural experiences
  • San Francisco, CA: Urban area with a mix of tech industry and outdoor recreation opportunities

Work Schedule: Full-time, typically 40 hours per week, with the possibility of flexible hours or remote work in the future

ASSUMPTION: The work environment is collaborative and fast-paced, with a strong focus on data-driven decision making and continuous improvement. The location offers a mix of urban and suburban amenities, with opportunities for outdoor recreation and cultural experiences.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR team
  • On-site or virtual interview with the hiring manager and team members
  • Final round interview with senior leadership

Key Assessment Areas:

  • Marketing and Paid Media expertise
  • Data analysis and reporting skills
  • Project management and collaboration skills
  • Cultural fit and alignment with Amazon's leadership principles

Application Tips:

  • Highlight relevant Paid Media marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and Amazon Music's goals
  • Prepare for behavioral and situational interview questions that focus on your marketing and project management skills
  • Research Amazon's leadership principles and be prepared to discuss how you embody them

ATS Keywords: Paid Media, Customer Acquisition, Display, App Marketing, Paid Social, A/B Testing, Reporting, Optimization, Marketing Manager, Amazon Music

ASSUMPTION: The interview process is thorough and competitive, with a strong focus on assessing marketing and Paid Media expertise, data analysis skills, and cultural fit. Applicants should be prepared to demonstrate their relevant experience and skills through specific examples and data-driven insights.

πŸ› οΈ Tools & Technologies

  • Amazon Advertising Platforms (e.g., Amazon Marketing Services, Amazon Advertising Platform)
  • Google Ads
  • Facebook Ads
  • Microsoft Excel
  • Data visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in relevant marketing software and tools, with a focus on Amazon's advertising platforms and data visualization tools for reporting and analysis.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer obsession
  • Passion for invention
  • Commitment to operational excellence
  • Long-term thinking

Work Style:

  • Fast-paced and collaborative
  • Data-driven and analytical
  • Focused on continuous improvement
  • Results-oriented and goal-driven

Self-Assessment Questions:

  • Do you have a proven track record of driving customer acquisition through Paid Media channels?
  • Are you comfortable working in a fast-paced, collaborative environment with multiple, competing priorities?
  • Do you have strong analytical skills and a data-driven approach to decision making?
  • Are you passionate about innovation and continuous improvement?

ASSUMPTION: Amazon values employees who are customer-obsessed, passionate about innovation, and committed to operational excellence. Successful candidates will be able to thrive in a fast-paced, collaborative environment and demonstrate a strong commitment to data-driven decision making and continuous improvement.

⚠️ Potential Challenges

  • Managing multiple, competing priorities simultaneously
  • Working with large, less nimble partners and teams
  • Keeping up with the fast-paced nature of the digital marketing landscape
  • Balancing short-term goals with long-term strategic thinking

ASSUMPTION: This role presents unique challenges related to managing multiple priorities, working with large partners, and balancing short-term goals with long-term strategic thinking. Successful candidates will be able to thrive in a fast-paced environment and demonstrate strong project management and collaboration skills.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on customer acquisition through Paid Media channels, rather than organic or social media marketing
  • Industry-specific context: Amazon Music is a global streaming service with a large user base and significant competition in the market
  • Career path comparison: This role offers opportunities for advancement within the marketing department or the Amazon Music team

ASSUMPTION: This role is unique in its focus on customer acquisition through Paid Media channels and offers opportunities for advancement within the marketing department or the Amazon Music team. Applicants should be prepared to discuss their relevant experience and skills in relation to these unique aspects of the role.

πŸ“ Sample Projects

  • Developing and executing a global Paid Media campaign to drive customer acquisition for Amazon Music's free tier
  • Optimizing a regional App Marketing campaign to improve cost per acquisition and increase app installs
  • Collaborating with the creative team to develop and test new ad creative for a Paid Social campaign targeting a specific demographic

ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of this role, with a focus on driving customer acquisition through Paid Media channels and optimizing campaigns based on data-driven insights.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Amazon Music marketing department?
  • How does this role fit into the overall marketing strategy for Amazon Music?
  • What are the key priorities for this role in the first 90 days?
  • How does Amazon support the growth and development of its marketing employees?
  • What are the most challenging aspects of working in a fast-paced, collaborative environment at Amazon?

ASSUMPTION: These interview questions are designed to provide insight into the team structure, marketing strategy, and work environment for this role. Applicants should be prepared to ask thoughtful, relevant questions that demonstrate their interest in the role and the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant Paid Media marketing experience and skills
  • Write a cover letter that demonstrates your understanding of the role and Amazon Music's goals
  • Prepare for behavioral and situational interview questions that focus on your marketing and project management skills
  • Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.