📌 Core Information
🔹 Job Title: Paid Media Programmatic Manager (m/d/w)
🔹 Company: eBay
🔹 Location: Kleinmachnow, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and optimizing media campaigns across multiple regions and partners
- Designing and implementing marketing tests to improve campaign performance
- Crafting the display channel strategy and identifying new opportunities
- Collaborating with agencies, internal teams, and partners to plan, implement, and optimize campaigns
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, ambiguous environment.
📋 Key Responsibilities
✅ Plan, implement, and optimize campaigns through collaboration with agencies, internal teams, and partners
✅ Work with vendors to run A/B and multivariate tests, analyze results, and scale successful strategies
✅ Introduce new creative formats, tracking methods, and media technologies to enhance marketing efforts
✅ Focus on metrics like active buyers, lifetime value, and revenue through data-driven experimentation
✅ Evaluate performance marketing trends and competitors to uncover new opportunities
✅ Continuously refine campaign strategies, audience targeting, creative assets, and bidding approaches
✅ Proficient in both German and English, with strong written and verbal communication skills
ASSUMPTION: This role involves managing complex campaigns and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in paid digital media, with deep knowledge of online advertising trends and platforms
Required Skills:
- Hands-on experience with Google Ads, DSPs, and networks like DV360, Criteo, and Yahoo
- Expertise in handling CTV, Online Video, Display, and Audio campaigns
- Proven success in cross-functional partnership, external agency management, and getting results through influence
- Experience in developing Display media solutions, optimizing performance, and demonstrating data-driven insights
- Ability to thrive in fast-paced, ambiguous environments, maintain focus under pressure, and have a positive, proactive approach
- Strong written, verbal, and presentation skills, with an ability to establish structured workflows and processes
Preferred Skills:
- Experience with programmatic advertising platforms
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong understanding of the ecommerce landscape and be familiar with eBay's business model.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on market research and experience level)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible working arrangements
- Employee discounts on eBay purchases
Working Hours: Full-time, Monday - Friday, with flexibility for occasional remote work
ASSUMPTION: Salary range is estimated based on market research and experience level. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: eBay operates in the competitive ecommerce landscape, connecting millions of buyers and sellers worldwide.
Company Size: eBay is a large, established company with over 18,000 employees, offering opportunities for growth and collaboration.
Founded: eBay was founded in 1995 and has since grown into a global ecommerce leader.
Company Description:
- eBay is a global ecommerce platform that connects millions of buyers and sellers worldwide
- The company offers a wide range of products and services, including online marketplaces, payment processing, and advertising
- eBay is committed to creating a positive impact on communities and the planet through its business operations
Company Specialties:
- Ecommerce platform development and operation
- Payment processing and financial services
- Advertising and marketing technology
Company Website: https://www.ebayinc.com/
ASSUMPTION: eBay's large size and global presence offer applicants numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring strategic thinking and leadership skills.
Reporting Structure: The Paid Media Programmatic Manager reports directly to the Global Marketing team and collaborates with various internal teams and external partners.
Work Arrangement: This role is primarily on-site, with flexibility for occasional remote work.
Growth Opportunities:
- Advancement to senior management or leadership roles within the marketing department
- Expansion into other areas of eBay's business, such as product management or strategy
- Opportunities to work on international projects and gain global experience
ASSUMPTION: This role offers significant growth potential for the right candidate, given eBay's size and global presence.
🌍 Location & Work Environment
Office Type: eBay's Kleinmachnow office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Kleinmachnow, Germany
Geographic Context:
- Kleinmachnow is a suburb of Berlin, offering a mix of urban and suburban living
- The area is well-connected by public transportation, with easy access to Berlin's city center
- Kleinmachnow offers a variety of housing options, from apartments to family homes
Work Schedule: Standard business hours, with flexibility for occasional remote work
ASSUMPTION: The Kleinmachnow office provides a dynamic and engaging work environment, with easy access to Berlin's cultural attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site interview with the marketing team and relevant stakeholders
- Final interview with the global marketing director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Technical expertise in paid digital media and programmatic advertising
- Cultural fit and alignment with eBay's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of eBay's business model and the ecommerce landscape
- Prepare examples of successful campaign strategies and optimizations from your previous experience
ATS Keywords: Paid digital media, online advertising trends, Google Ads, DSPs, DV360, Criteo, Yahoo, CTV, online video, display campaigns, audio campaigns, cross-functional partnership, external agency management, data-driven insights, campaign optimization, communication skills, structured workflows
ASSUMPTION: eBay's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit for the organization.
🛠️ Tools & Technologies
- Google Ads
- DV360
- Criteo
- Yahoo
- Programmatic advertising platforms (e.g., The Trade Desk, AppNexus)
ASSUMPTION: The required tools and technologies for this role may evolve as eBay continues to invest in and adopt new marketing technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Innovation
- One eBay
- Integrity
- Teamwork
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and accountable
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the paid digital media landscape?
- Can you provide an example of a time when you successfully optimized a campaign using data-driven insights?
- How do you approach working with external agencies and partners to achieve results through influence?
ASSUMPTION: eBay's company culture values collaboration, innovation, and a customer-centric mindset, with a strong emphasis on data-driven decision-making.
⚠️ Potential Challenges
- Managing complex campaigns across multiple regions and partners
- Keeping up with the rapidly evolving paid digital media landscape
- Balancing strategic thinking with day-to-day campaign management tasks
- Adapting to eBay's dynamic and fast-paced work environment
ASSUMPTION: These challenges can be overcome by a proactive, strategic, and adaptable approach to campaign management and stakeholder communication.
📈 Similar Roles Comparison
- Unlike other marketing roles at eBay, this position focuses specifically on paid digital media and programmatic advertising
- eBay's global presence offers opportunities for international collaboration and exposure to diverse markets
- Career progression in eBay's marketing department may lead to senior management or leadership roles
ASSUMPTION: This role offers unique opportunities for growth and development within eBay's marketing organization.
📝 Sample Projects
- Developing and implementing a cross-channel marketing strategy to drive active buyer growth
- Optimizing programmatic display campaigns to improve return on ad spend (ROAS)
- Conducting a competitive analysis to identify new opportunities in the paid digital media landscape
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Paid Media Programmatic Manager role at eBay.
❓ Key Questions to Ask During Interview
- How does this role fit into eBay's overall marketing strategy, and how will my work contribute to the company's goals?
- Can you describe the team structure and dynamics within the Global Marketing department?
- How does eBay support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does eBay approach work-life balance, and what resources are available to support employees' well-being?
ASSUMPTION: These interview questions will help applicants better understand the role, the team, and the company culture at eBay.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching eBay's business model and the ecommerce landscape
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
