Paid Media Strategist (PPC)

📌 Core Information

🔹 Job Title: Paid Media Strategist (PPC)

🔹 Company: Power Digital

🔹 Location: Remote - Colombia

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing Paid Search campaigns across various clients
• Optimizing campaign performance and growth
• Analyzing performance data and providing actionable insights
• Collaborating with internal teams and clients
• Leveraging AI technologies and Power Digital's Nova ecosystem

ASSUMPTION: This role requires a strong understanding of Paid Search strategies and a proven track record in campaign management. Candidates should be comfortable working in a fast-paced environment and handling multiple tasks.

📋 Key Responsibilities

✅ Manage paid search campaigns across clients, including daily optimizations and high-level strategy changes

✅ Analyze performance data and provide intelligent analysis, interpretation, and action plans based on data-driven conclusions

✅ Manage client budgets and advise on budget changes

✅ Help determine client benchmarking and implement optimizations to hit client KPIs

✅ Maintain frequent and excellent communication with internal teams and clients

✅ Keep up education on industry topics

✅ Improve upon paid media processes and innovate new strategies and techniques

✅ Employ AI technologies to enhance and optimize business processes

✅ Utilize and leverage Power Digital's Nova ecosystem as it relates to the department

ASSUMPTION: The role requires a balance of strategic thinking, data analysis, and strong communication skills. Candidates should be comfortable working independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of digital marketing experience, with 1-2 years in an agency setting

Required Skills:

• Minimum 2 years of hands-on experience with Search Engine Marketing
• Significant campaign management experience in additional campaign types (Performance Max, Standard, Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads)
• Proficiency in Google/Microsoft Office Suite and Google Analytics
• Strong understanding of full-funnel marketing and paid media's place in the funnel
• Strong Excel skills with clear understanding of advanced Excel features
• Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
• Detail-oriented and organized with strong note-taking acumen
• Strong enthusiasm, passion, creativity, and commitment to paid media and client work
• Entrepreneurial spirit with passion for knowledge and personal growth

Preferred Skills:

• Experience with AI technologies and marketing automation tools
• Fluency in Spanish

ASSUMPTION: Candidates should have a strong foundation in Paid Search strategies and a proven track record in campaign management. Experience with additional campaign types and AI technologies is a plus.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a PPC Strategist with 2-5 years of experience)

Benefits:

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a PPC Strategist with 2-5 years of experience. The benefits package is comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Medium (501-1,000 employees)

Founded: 2012

Company Description:

• Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts, and technologists.
• The company ignites revenue growth and brand recognition for leading and emerging brands around the world.
• Power Digital takes the guesswork out of marketing, making the most from clients' investments to drive growth and brand lift.

Company Specialties:

• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Branding and Creative Services
• Social Media
• Web Design and Development
• Mobile Development and Mobile Marketing
• Display Advertising
• Content Marketing
• Conversion Rate Optimization (CRO)
• Public Relations
• Brand Strategy
• Partnerships
• Link Building
• Amazon Marketing
• B2B
• ecommerce
• Influencer
• PR
• Retail Marketing
• TikTok
• Integrated Marketing
• and Affiliate

Company Website: http://www.powerdigitalmarketing.com

ASSUMPTION: Power Digital is a well-established growth marketing firm with a diverse range of services. The company's size and specialties indicate a broad range of opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The PPC Strategist reports directly to the Paid Media Director or a similar role.

Work Arrangement: Remote OK, with the option for full-remote, in-office, or hybrid work arrangements.

Growth Opportunities:

• Potential to grow into a senior strategist or account manager role
• Opportunities for leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth

ASSUMPTION: This role offers significant opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Remote (with optional in-office or hybrid work arrangements)

Office Location(s): San Diego, CA; New York, NY; Arlington, VA

Geographic Context:

• Colombia is a Spanish-speaking country with a growing digital marketing industry
• The remote work arrangement allows for flexibility and a better work-life balance
• The company's presence in the United States provides opportunities for collaboration and learning from experienced professionals

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The remote work arrangement and flexible work schedule provide candidates with a high degree of flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the hiring manager
• Background check and offer extension

Key Assessment Areas:

• Technical skills in Paid Search and additional campaign types
• Data analysis and interpretation skills
• Communication and collaboration skills
• Problem-solving and strategic thinking
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to the specific role and company
• Prepare for technical assessments and case studies by brushing up on your Paid Search skills
• Research the company and be prepared to discuss how your skills and experience align with their mission and values
• Follow up after the interview to express your interest in the role

ATS Keywords: Paid Search, PPC, SEM, campaign management, optimization, data analysis, Google Ads, Bing Ads, Performance Max, Standard, Shopping, YouTube Ads, Display Advertising, Local campaigns, Excel, Google Analytics

ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their technical skills and cultural fit throughout the interview process.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Analytics
• Microsoft Office Suite
• Power Digital's Nova ecosystem
• AI technologies and marketing automation tools (e.g., Google's Marketing Platform, Adobe's Experience Cloud)

ASSUMPTION: The tools and technologies listed are essential for the role and provide candidates with the opportunity to gain experience with industry-standard platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Autonomy
• Grit
• Collaboration
• Continuous learning

Work Style:

• Fast-paced and dynamic
• Data-driven and strategic
• Collaborative and team-oriented
• Entrepreneurial and innovative

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working with data and using it to drive strategic decisions?
• Do you enjoy collaborating with teams and clients to achieve common goals?
• Are you entrepreneurial and innovative, with a passion for continuous learning?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and satisfying work experience.

⚠️ Potential Challenges

• Managing multiple campaigns and tasks simultaneously
• Working in a fast-paced environment with tight deadlines
• Dealing with client budget constraints and expectations
• Keeping up with industry trends and best practices
• Navigating a remote work environment and maintaining productivity

ASSUMPTION: The role presents unique challenges that require strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Paid Search Manager vs. Paid Search Strategist: The Strategist role requires more strategic thinking, data analysis, and client communication
• PPC Specialist vs. Paid Search Strategist: The Strategist role involves more high-level strategy and client management, while the Specialist role focuses on day-to-day campaign management
• Career path: Paid Search Specialist → Paid Search Strategist → Senior Paid Search Strategist → Paid Media Director

ASSUMPTION: The Paid Search Strategist role is a mid-level position with opportunities for career growth and development within the company.

📝 Sample Projects

• Developing and optimizing a PPC campaign for an e-commerce client to increase ROI by 20%
• Conducting a comprehensive audit of an existing PPC account and implementing strategic optimizations to improve performance
• Managing a multi-channel PPC campaign for a B2B client, including LinkedIn Ads and Google Ads, to generate qualified leads

ASSUMPTION: The sample projects listed provide candidates with an understanding of the types of tasks and responsibilities they may encounter in the role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the team currently, and how can this role help address them?
• How does the company support the professional development of its employees?
• What are the key priorities for the team in the first 30, 60, and 90 days in this role?
• How does the company measure the success of its Paid Search campaigns, and how can this role contribute to improving those metrics?
• What are the most important qualities and skills the company looks for in a successful Paid Search Strategist?

ASSUMPTION: Asking insightful questions during the interview demonstrates a candidate's interest in the role and the company, and provides valuable information about the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare for technical assessments and case studies by brushing up on your Paid Search skills
• Research the company and be prepared to discuss how your skills and experience align with their mission and values
• Follow up after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.