Paid Search Analyst

📌 Core Information

🔹 Job Title: Paid Search Analyst

🔹 Company: Adcetera

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing paid search campaigns as the channel expert
• Collaborating with a diverse team of individuals with specialized skill sets
• Optimizing campaigns to improve performance and providing tactical performance analysis
• Working in a high-impact environment with a team-player attitude

ASSUMPTION: This role requires a strong analytical mindset, excellent organizational skills, and the ability to work both independently and collaboratively.

📋 Key Responsibilities

✅ Oversee day-to-day paid search campaigns, including campaign pacing and daily maintenance

✅ Identify best KPIs and measurement tools for campaigns based on objectives and strategies

✅ Provide feedback on Keywords and Ad Groups based on objectives and strategies

✅ Build out campaigns in platforms to reflect parameters identified in Media Plan

✅ Manage/QC URLs and tracking on campaigns to ensure full data capture

✅ Optimize campaigns to improve performance

✅ Compile weekly/monthly reporting for campaigns and provide tactical performance analysis

ASSUMPTION: The role involves a mix of strategic thinking, data analysis, and campaign management, requiring a well-rounded skill set.

🎯 Required Qualifications

Education: BS/BA/AD degree preferred

Experience: A minimum of 1-2 years’ experience working in PPC

Required Skills:

• Knowledge and experience in Google Marketing Platform (Ads, Analytics, Data Studio)
• Deep understanding of PPC from the ground up campaign creation and implementation
• Excellent organizational and time management skills
• Ability to work well independently as well as collaboratively
• Keen attention to detail

Preferred Skills:

• Experience in other media channels

ASSUMPTION: While a degree is preferred, relevant experience and a strong skill set are more important for success in this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (based on industry standards for PPC Analyst roles in Chicago)

Benefits:

• Competitive salary and benefits including discretionary bonus plan
• Full employee health coverage
• Generous paid time off policy
• Internal promotion strategy

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Chicago. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Adcetera operates in the advertising services industry, focusing on driving growth for brands through intelligence-led, creatively inspired, and people-powered strategies.

Company Size: Adcetera is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Adcetera was founded in 1982 and has since grown into an integrated agency with offices in Houston, Chicago, and The Woodlands.

Company Description:

• Adcetera is an integrated agency with an obsession to drive growth for brands.
• The company is deeply proud of the award-winning work it accomplishes together and the ongoing value it provides brands, businesses, and communities.
• Adcetera is a privately held, WBENC-certified, HUB-certified, woman-owned business.

Company Specialties:

• Strategy & Insights
• Creative Services
• Digital Marketing
• Performance Media
• Brand Strategy & Development
• New Product Introduction
• Customer Experience
• Animation & 2D/3D/FX
• Content Development
• Photography & Video
• Graphic Design
• Artificial Intelligence
• Digital Experience Platforms
• Website Development & Maintenance
• Analytics & Business Intelligence
• Content Licensing
• Media Strategy & Planning
• Paid Media
• Display & Social Media
• SEO/SEM

Company Website: https://www.adcetera.com/

ASSUMPTION: Adcetera's diverse range of specialties allows it to offer comprehensive marketing solutions to its clients, making it an attractive place for professionals looking to grow in various aspects of advertising.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position, ideal for candidates looking to gain experience in paid search and digital marketing.

Reporting Structure: The Paid Search Analyst will report directly to the Paid Media Manager and work closely with the Strategy, Creative, and Media teams.

Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements based on the company's policies and the employee's needs.

Growth Opportunities:

• Advancement to Senior Paid Search Analyst or Paid Media Manager roles
• Expansion into other media channels or specialties within the agency
• Professional development opportunities, such as training and workshops

ASSUMPTION: Adcetera's growth-oriented culture and diverse service offerings provide ample opportunities for professionals to expand their skills and advance their careers.

🌍 Location & Work Environment

Office Type: Adcetera's Chicago office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 750 N State St, Floor 7, Chicago, Illinois 60654, US

Geographic Context:

• Chicago is a major city with a vibrant business environment and a thriving advertising industry.
• The office is located in the River North neighborhood, offering easy access to public transportation, dining, and entertainment options.
• Chicago's diverse cultural scene and numerous attractions make it an exciting place to live and work.

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work arrangements.

ASSUMPTION: The Chicago office provides a dynamic and engaging work environment, with easy access to the city's amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Paid Media Manager to discuss the role, responsibilities, and expectations
• Skills assessment or case study to evaluate the candidate's analytical and problem-solving abilities
• Final interview with the hiring manager or a panel of stakeholders

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Understanding of PPC and Google Marketing Platform
• Communication and interpersonal skills
• Cultural fit and alignment with Adcetera's values

Application Tips:

• Highlight relevant experience and skills in your resume, using specific examples and metrics where possible
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for Adcetera's mission
• Prepare for the interview by researching Adcetera's clients, services, and industry trends

ATS Keywords: PPC, Google Marketing Platform, Paid Search, Campaign Management, Analytics, Data-Driven, Optimization, Reporting, Strategic Thinking, Collaboration

ASSUMPTION: Adcetera's interview process is designed to assess the candidate's technical skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Google Marketing Platform (Ads, Analytics, Data Studio)
• Other relevant PPC platforms (e.g., Bing Ads, Facebook Ads)
• Analytics and reporting tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the projects they work on.

👔 Cultural Fit Considerations

Company Values:

• Strategic
• Creative
• People

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach problem-solving, and can you provide an example from your previous experience?
• How do you prioritize and manage multiple projects simultaneously?
• How do you incorporate feedback into your work, and can you describe a time when you used feedback to improve your performance?

ASSUMPTION: Adcetera values candidates who are strategic thinkers, creative problem-solvers, and strong team players, with a focus on driving growth for their clients.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
• Keeping up with industry trends and platform updates, demanding continuous learning and adaptation
• Working in a fast-paced environment with tight deadlines, requiring resilience and flexibility
• Collaborating with diverse teams and stakeholders, necessitating strong communication and interpersonal skills

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in the role.

📈 Similar Roles Comparison

• Compared to other PPC Analyst roles, this position offers a broader range of responsibilities and opportunities for growth within a full-service agency
• Adcetera's focus on strategy and insights sets it apart from other advertising agencies, providing candidates with a more holistic understanding of marketing
• This role may offer more opportunities for career advancement within the agency compared to in-house or boutique agency positions

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other PPC Analyst positions in the market.

📝 Sample Projects

• Optimizing a large-scale e-commerce campaign to improve ROI and conversion rates
• Conducting a comprehensive audit of an existing PPC account to identify areas for improvement and implement strategic changes
• Developing and implementing a new campaign structure for a B2B client, focusing on lead generation and brand awareness

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Paid Search Analyst may encounter in the role, but the specific projects may vary based on client needs and agency priorities.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the Paid Media team currently, and how can this role help address them?
• How does Adcetera support the professional development and growth of its employees?
• Can you describe the team structure and dynamics within the Paid Media department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Adcetera foster a collaborative and inclusive work environment?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills, using specific examples and metrics where possible
• Write a compelling cover letter that demonstrates your understanding of the role and your enthusiasm for Adcetera's mission
• Prepare for the interview by researching Adcetera's clients, services, and industry trends
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.