📌 Core Information
🔹 Job Title: Paid Search Analyst
🔹 Company: dentsu
🔹 Location: DGS India - Chennai - Anna Nagar Tyche Towers, India
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-17
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting with planning, reviewing, and optimizing Paid Search campaigns
- Managing client accounts and ensuring optimal campaign performance
- Generating campaign reports and providing insights to executives and planners
- Collaborating with the team on reporting, data analysis, and weekly calls
- Working in a dynamic and creative environment within the advertising industry
ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain experience in Paid Search and digital marketing. The position offers opportunities to learn and grow within a large, global organization.
📋 Key Responsibilities
✅ Focuses on day-to-day execution of Paid Search campaigns
✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns
✅ Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls
✅ Generates campaign reports and is responsible for pacing, QA, and trafficking
✅ Provides initial insights on campaign trends to executives and planners
ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to work well within a team. Familiarity with Paid Search platforms and tools is beneficial but not required, as training will be provided.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in digital marketing, Paid Search, or a related role
Required Skills:
- Proficient in Microsoft Office Suite (Excel, PowerPoint)
- Strong analytical and numerical skills
- Excellent communication and reporting skills
- Ability to work well within a team and manage multiple tasks
- Familiarity with Paid Search platforms (e.g., Google Ads, Bing Ads) is a plus
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Knowledge of marketing automation platforms (e.g., Google Marketing Platform, Adobe Experience Cloud)
- Fluency in additional languages
ASSUMPTION: Candidates with relevant internship experience or personal projects demonstrating their skills in Paid Search and digital marketing are encouraged to apply.
💰 Compensation & Benefits
Salary Range: INR 3,50,000 - 5,00,000 per annum (Estimated based on industry standards for entry-level Paid Search roles in Chennai)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on various services
- Opportunities for professional development and training
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying.
Company Size: dentsu is a large organization with over 10,000 employees globally, providing a diverse and dynamic work environment.
Founded: dentsu was founded in 1901 and has since grown into a global network, offering a wide range of services to clients worldwide.
Company Description:
- dentsu is a global media, creative, and CRM agency, designed for what's next in the sustainable economy.
- The company helps brands predict and plan for disruptive future opportunities and create new paths to growth.
- dentsu combines creativity, media, and data to connect brand, content, commerce, and experience for its clients.
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative services
- Innovation and data-driven technology
Company Website: dentsu.com
ASSUMPTION: Working at dentsu offers opportunities to collaborate with diverse teams and clients, fostering a culture of innovation and continuous learning.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the company
Reporting Structure: The Paid Search Analyst will report directly to the Paid Search Manager or Team Lead
Work Arrangement: On-site, with flexible working hours and remote work options available
Growth Opportunities:
- Progression to Paid Search Executive or Senior Analyst roles
- Expansion into other digital marketing disciplines (e.g., SEO, Social Media, Display Advertising)
- Opportunities to work on international client accounts and gain global experience
ASSUMPTION: The role offers a clear career path for growth and development within the Paid Search and digital marketing fields.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): DGS India - Chennai - Anna Nagar Tyche Towers
Geographic Context:
- Chennai is the capital city of the Indian state of Tamil Nadu, known for its rich cultural heritage and vibrant tech industry.
- The Anna Nagar area is a bustling commercial district with numerous restaurants, shops, and entertainment options.
- The office is conveniently located near public transportation and major highways, making it easily accessible.
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available
ASSUMPTION: The work environment at dentsu is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager or team
Key Assessment Areas:
- Analytical and numerical skills
- Communication and reporting skills
- Understanding of Paid Search and digital marketing principles
- Cultural fit and teamwork
Application Tips:
- Highlight relevant coursework, internships, or personal projects demonstrating your skills in Paid Search and digital marketing.
- Tailor your resume and cover letter to emphasize your analytical, communication, and teamwork skills.
- Prepare for the interview by researching dentsu's clients, services, and company culture.
ATS Keywords: Paid Search, Campaign Management, Data Analysis, Reporting, Client Management, Optimization, Performance Tracking, Insights Generation
ASSUMPTION: The application process at dentsu is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Paid Search platforms (e.g., Google Ads, Bing Ads)
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., Google Marketing Platform, Adobe Experience Cloud)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the team and client accounts.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Creativity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about staying up-to-date with the latest trends in digital marketing?
- Do you possess strong analytical and communication skills?
ASSUMPTION: Candidates who align with dentsu's values and work style are more likely to succeed in the role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple client accounts and campaign optimizations simultaneously
- Adapting to the fast-paced and dynamic nature of the digital marketing industry
- Working with large datasets and generating meaningful insights
- Collaborating effectively with diverse teams and stakeholders
ASSUMPTION: The role presents unique challenges that can be overcome with strong analytical skills, attention to detail, and effective communication.
📈 Similar Roles Comparison
- Paid Search Executive - More senior role with additional responsibilities for campaign strategy and team management
- SEO Analyst - Focuses on organic search engine optimization rather than Paid Search
- Social Media Coordinator - Specializes in social media advertising and content creation
ASSUMPTION: The Paid Search Analyst role is distinct from related positions, offering a unique focus on Paid Search campaign management and optimization.
📝 Sample Projects
- Analyzing campaign performance data to identify trends and optimize spend allocation
- Creating and presenting weekly campaign reports to clients and internal stakeholders
- Collaborating with the creative team to develop targeted ad copy and landing pages
ASSUMPTION: Sample projects for this role may vary depending on the specific needs of client accounts and team priorities.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the team currently, and how can this role address them?
- How does this role support the growth and development of the Paid Search team?
- What opportunities exist for professional development and training within the company?
- How does dentsu approach work-life balance for its employees?
- What are the most rewarding aspects of working on the Paid Search team at dentsu?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and allows you to assess the company culture and fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your analytical, communication, and teamwork skills
- Prepare for the interview by researching dentsu's clients, services, and company culture
- Follow up with the HR team after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
