📌 Core Information
🔹 Job Title: Paid Search Analyst
🔹 Company: dentsu
🔹 Location: DGS India - Chennai - Anna Nagar Tyche Towers, India
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting with planning, reviewing, and optimizing Paid Search campaigns
- Managing client data and campaign results
- Generating reports and providing initial insights on campaign trends
- Collaborating with executives and planners
- Working in a dynamic and innovative advertising environment
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain experience in Paid Search and digital marketing.
📋 Key Responsibilities
✅ Focuses on day-to-day execution of Paid Search campaigns
✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns
✅ Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls
✅ Generates campaign reports and is responsible for pacing, QA, and trafficking
✅ Provides initial insights on campaign trends to executives and planners
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in Paid Search or digital marketing
Required Skills:
- Proficient in Paid Search platforms (e.g., Google Ads, Bing Ads)
- Strong analytical skills and data-driven mindset
- Excellent communication and reporting skills
- Ability to work independently and manage multiple tasks
- Fluency in English
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Knowledge of marketing automation platforms (e.g., Marketo, HubSpot)
- Familiarity with programming languages (e.g., Python, R)
ASSUMPTION: Candidates with relevant internship experience may also be considered.
💰 Compensation & Benefits
Salary Range: INR 3,00,000 - 5,00,000 per annum (Estimated based on industry standards for entry-level Paid Search roles in Chennai)
Benefits:
- Health insurance
- Retirement plans
- Employee discounts
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying.
Company Size: dentsu is a large organization with over 10,000 employees globally, providing ample opportunities for growth and collaboration.
Founded: dentsu was founded in 1901 and has since grown into a global leader in the advertising industry.
Company Description:
- dentsu is a global advertising and marketing communications agency
- They focus on creating innovative, data-driven solutions for clients
- Their mission is to help brands predict and plan for disruptive future opportunities
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: dentsu.com
ASSUMPTION: dentsu's global presence and diverse client base offer unique opportunities for professional growth and exposure to various industries.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the organization
Reporting Structure: This role reports directly to the Paid Search Manager or similar supervisory position
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements in the future
Growth Opportunities:
- Advancement to Senior Paid Search Analyst or similar roles
- Transition to other digital marketing disciplines (e.g., SEO, Social Media)
- Opportunities to work on global client accounts and gain international experience
ASSUMPTION: Successful candidates will have the opportunity to grow within the organization and develop their skills in Paid Search and digital marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities
Office Location(s): DGS India - Chennai - Anna Nagar Tyche Towers
Geographic Context:
- Chennai is a major metropolitan city in India, offering a mix of traditional and modern culture
- The office is located in the upscale Anna Nagar neighborhood, providing easy access to amenities and public transportation
- The city is known for its diverse food scene, historical landmarks, and beaches
Work Schedule: Full-time, with flexible working hours and the possibility of overtime during peak periods
ASSUMPTION: The work environment is dynamic, fast-paced, and collaborative, with a strong emphasis on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final round interview with the hiring manager
Key Assessment Areas:
- Technical skills in Paid Search and data analysis
- Problem-solving abilities and critical thinking
- Communication and presentation skills
- Cultural fit and alignment with dentsu's values
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your enthusiasm for Paid Search and digital marketing
- Be ready to discuss your understanding of Paid Search campaigns and strategies during the interview
ATS Keywords: Paid Search, Google Ads, Bing Ads, Data Analysis, Campaign Management, Reporting, Optimization, Client Management, Insights Generation, Quality Assurance
ASSUMPTION: The application process may vary depending on the hiring manager and the specific needs of the team.
🛠️ Tools & Technologies
- Paid Search platforms: Google Ads, Bing Ads
- Data visualization tools: Tableau, Power BI
- Marketing automation platforms: Marketo, HubSpot
- Programming languages: Python, R
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for successful candidates.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Courage
- Curiosity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Innovative and data-driven
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and generating insights?
- Do you possess strong communication skills and the ability to work independently?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with dentsu's values and work style.
⚠️ Potential Challenges
- Managing multiple client accounts and campaigns simultaneously
- Keeping up with the latest trends and best practices in Paid Search
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to a multinational work environment with diverse teams
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- Compared to other entry-level Paid Search roles, this position offers a competitive salary range and comprehensive benefits package
- dentsu's global presence provides unique opportunities for international exposure and career growth
- This role focuses on Paid Search, while similar roles may encompass other digital marketing disciplines (e.g., SEO, Social Media)
ASSUMPTION: Candidates should research other entry-level Paid Search roles and consider their preferences for company size, industry, and work environment when comparing opportunities.
📝 Sample Projects
- Optimizing a client's Google Ads campaign to improve click-through rate and conversion rate
- Analyzing campaign performance data to identify trends and make data-driven optimizations
- Creating a comprehensive report on campaign performance, including pacing, QA, and trafficking
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may not be representative of actual projects assigned to successful candidates.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall team structure and organization?
- What opportunities are there for professional development and growth within the company?
- How does dentsu support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture. Candidates should tailor their questions to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant skills and experiences in Paid Search and digital marketing
- Prepare a cover letter that demonstrates your enthusiasm for the role and your qualifications
- Be ready to discuss your understanding of Paid Search campaigns and strategies during the interview
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
