📌 Core Information
🔹 Job Title: Paid Search Analyst
🔹 Company: dentsu
🔹 Location: DGS India - Chennai - Anna Nagar Tyche Towers, India
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: July 16, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in the planning, reviewing, and optimization of Paid Search campaigns
- Managing client data to ensure optimal campaign performance
- Tracking and reporting on campaign results, and generating campaign reports
- Providing initial insights on campaign trends to executives and planners
- Collaborating with a team to support client accounts
ASSUMPTION: This role is ideal for an entry-level professional looking to gain experience in Paid Search campaign management and analysis.
📋 Key Responsibilities
✅ Focuses on day-to-day execution of Paid Search campaigns
✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns
✅ Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls
✅ Generates campaign reports and is responsible for pacing, QA, and trafficking
✅ Provides initial insights on campaign trends to executives and planners
ASSUMPTION: The role requires a strong attention to detail, data analysis skills, and the ability to work collaboratively within a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in Paid Search or a related field
Required Skills:
- Proficient in Paid Search platforms (e.g., Google Ads, Bing Ads)
- Strong data analysis skills
- Excellent communication and reporting skills
- Ability to work collaboratively within a team
- Proficient in Microsoft Office Suite
Preferred Skills:
- Experience with campaign management tools (e.g., Google Ads Manager, Marin Software)
- Familiarity with data visualization tools (e.g., Tableau, Power BI)
- Knowledge of the advertising industry and market trends
ASSUMPTION: While not required, experience with campaign management tools and data visualization software would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: INR 3,50,000 - 5,00,000 per annum (Estimated based on industry standards for entry-level Paid Search roles in Chennai)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Training and development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.
Company Size: dentsu has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry.
Company Description:
- dentsu is a global network designed for what’s next, helping brands predict and plan for disruptive future opportunities
- The company connects brand, content, commerce, and experience, underpinned by modern creativity
- dentsu is committed to creating new paths to growth in the sustainable economy
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and technology
Company Website: dentsu.com
ASSUMPTION: Working at dentsu provides opportunities to collaborate with diverse teams and work on global brands.
📊 Role Analysis
Career Level: This role is an entry-level position within the Paid Search team, offering opportunities for growth and development.
Reporting Structure: The Paid Search Analyst will report directly to the Paid Search Manager and collaborate with cross-functional teams, including account managers and creatives.
Work Arrangement: This role is on-site, with flexible hours and remote work options available.
Growth Opportunities:
- Progression to Paid Search Executive or similar roles
- Expansion into other digital marketing disciplines (e.g., SEO, Social Media, Content Marketing)
- Opportunities to work on global brands and campaigns
ASSUMPTION: With experience and strong performance, there are opportunities for career progression within dentsu's global network.
🌍 Location & Work Environment
Office Type: The Chennai office is a modern, collaborative workspace with a mix of open-plan and private spaces.
Office Location(s): DGS India - Chennai - Anna Nagar Tyche Towers
Geographic Context:
- Chennai is the capital city of the Indian state of Tamil Nadu, known for its cultural heritage and growing tech industry
- The Anna Nagar area is a bustling commercial district with numerous shopping centers, restaurants, and offices
- Chennai offers a mix of traditional and modern amenities, with a lower cost of living compared to other major Indian cities
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the option to work from home when needed.
ASSUMPTION: The Chennai office provides a dynamic and multicultural work environment, with opportunities to collaborate with diverse teams.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- Technical assessment or case study
- Final interview with the Paid Search Manager
Key Assessment Areas:
- Data analysis skills
- Campaign management knowledge
- Communication and reporting skills
- Cultural fit and teamwork
Application Tips:
- Highlight relevant experience and skills in your resume, using industry-specific keywords
- Prepare for the technical assessment by brushing up on your Paid Search knowledge and data analysis skills
- Research dentsu and the Paid Search team to demonstrate your interest and understanding of the role
ATS Keywords: Paid Search, Campaign Management, Data Analysis, Reporting, Optimization, Client Management, Insights Generation, Quality Assurance
ASSUMPTION: The application process may vary, and it's essential to check the job posting for the most up-to-date information.
🛠️ Tools & Technologies
- Paid Search platforms (e.g., Google Ads, Bing Ads)
- Campaign management tools (e.g., Google Ads Manager, Marin Software)
- Data visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the team and client projects.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Curiosity
- Courage
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to learning
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and generating insights from it?
- Are you adaptable and open to learning new tools and technologies?
ASSUMPTION: dentsu values diversity and inclusion, fostering a work environment that encourages collaboration and open communication.
⚠️ Potential Challenges
- The role may require working on multiple client campaigns simultaneously, requiring strong organization and time management skills
- Data analysis and reporting may involve working with large datasets, which can be challenging and time-consuming
- The advertising industry is dynamic and fast-paced, requiring adaptability and continuous learning
- Chennai's traffic and weather conditions may impact commuting and work-life balance
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- Compared to other entry-level Paid Search roles, this position offers a competitive salary range and opportunities for career growth within dentsu's global network
- The role requires strong data analysis skills, which are highly valued in the advertising industry and can lead to career progression in related fields
- Working at dentsu provides exposure to global brands and campaigns, offering unique learning opportunities
ASSUMPTION: While the role shares similarities with other entry-level Paid Search positions, the global network and diverse client base at dentsu set it apart.
📝 Sample Projects
- Optimizing a client's Paid Search campaign to improve click-through rate and conversion rate
- Analyzing campaign performance data to identify trends and make data-driven recommendations
- Generating campaign reports for clients and internal stakeholders, highlighting key performance indicators and insights
ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities associated with the role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the broader Paid Search team and dentsu's global network?
- What opportunities are there for professional development and career growth within the company?
- How does dentsu support work-life balance for its employees?
- What are the most rewarding aspects of working on global brands and campaigns?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experience, using industry-specific keywords
- Prepare for the technical assessment by brushing up on your Paid Search knowledge and data analysis skills
- Research dentsu and the Paid Search team to demonstrate your interest and understanding of the role
- Follow up after your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
