Paid Search and Display Manager A&G

📌 Core Information

🔹 Job Title: Paid Search and Display Manager A&G

🔹 Company: Telesure Investment Holdings (TIH)

🔹 Location: Johannesburg, Gauteng, South Africa

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, developing, executing, tracking, and reporting on paid search and Google Ads display campaigns
• Managing key media strategies across paid search and display channels for A&G, Virseker, and Partnerships brands
• Optimizing each channel and campaign for maximum performance and return on advertising spend (ROAS)
• Collaborating with stakeholders, including marketing managers, channel managers, and the wider digital function
• Continuously improving operations and implementing innovation processes to generate new ideas

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple campaigns and stakeholders effectively.

📋 Key Responsibilities

✅ Plan, develop, execute, track, and report on paid search and Google Ads display campaigns

✅ Manage key media strategies across paid search and display channels for A&G, Virseker, and Partnerships brands

✅ Optimize each channel and campaign for maximum performance and ROAS

✅ Collaborate with stakeholders to ensure successful campaigns and value for money

✅ Plan and manage the delivery of projects within an area of professional expertise

✅ Manage a portfolio of projects while reporting to senior colleagues

✅ Liaise with key resources and stakeholders to support the communication of business information and decisions

✅ Deliver a budget for an area of the organisation and manage media budgets to ensure a high ROAS

✅ Prepare and coordinate the completion of various data and analytics reports

✅ Communicate online media plans and explain how they relate to the function's strategy and action plan

✅ Develop and propose own performance objectives and hold direct reports accountable for achieving these

✅ Review existing operations and implement innovation processes to generate new ideas and ensure continuous improvements

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and stakeholder engagement. Strong project management skills are essential to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Grade 12/South African Qualifications Authority (SAQA) accredited equivalent (Essential); Relevant degree and/or diploma (Advantageous)

Experience: 3-5 years' hands-on experience within a PPC campaign management environment (Essential); 3-5 years' digital marketing experience (Essential); Experience within a financial services industry and eCommerce (Advantageous). 2 or more years experience of planning and managing resources to deliver predetermined objectives as specified by more senior managers (Essential)

Required Skills:

• Paid Search and Google Ads platform knowledge
• Campaign management and optimization skills
• Stakeholder engagement and communication skills
• Budgeting and financial management skills
• Project management skills
• Data analysis and reporting skills
• Continuous improvement mindset

Preferred Skills:

• Experience within the financial services industry
• Experience with eCommerce platforms
• Fluency in additional languages

ASSUMPTION: A strong background in PPC campaign management and digital marketing is essential for this role. Experience in the financial services industry and eCommerce is advantageous but not required.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ZAR 500,000 and ZAR 700,000 per annum, based on industry standards for a mid-level marketing role in South Africa with 3-5 years of experience.

Benefits:

• Medical aid and provident fund contributions
• Life and disability insurance
• Employee wellness programs
• Training and development opportunities
• Performance-based bonuses

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Telesure Investment Holdings (TIH) is a leading financial services group operating in the short-term insurance, life insurance, health insurance, and comparative quotes sectors. They are known for their innovative approach to financial services and customer-centric focus.

Company Size: TIH is a mid-sized company with approximately 1,000-5,000 employees, providing a supportive and collaborative work environment with opportunities for growth and development.

Founded: TIH was founded in 1998 and has since grown into a group of subsidiaries, including Auto & General Insurance, launched in 1985.

Company Description:

• TIH is the holding company of some of South Africa’s leading and innovative financial institutions
• They offer a range of financial products and services, including short-term, long-term, and health insurance, as well as comparative quotes and investment platforms
• TIH is committed to continuously finding better ways to give people peace of mind, whether it is to protect what they own, their loved ones, or their greater ambitions and life plans

Company Specialties:

• Life Insurance
• Short Term Insurance
• Comparative Quotes
• Employee Benefits
• Health Insurance

Company Website: tihsa.co.za

ASSUMPTION: TIH's diverse range of financial services and innovative approach to the industry make it an attractive employer for candidates seeking a dynamic and challenging work environment.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to senior colleagues and managing a portfolio of projects.

Reporting Structure: The Paid Search and Display Manager will report to the Head of Digital Marketing or a similar senior role within the marketing department.

Work Arrangement: This role is on-site, with standard office hours Monday to Friday. Occasional overtime may be required to meet project deadlines.

Growth Opportunities:

• Progression to a senior marketing role within the digital marketing team
• Expansion into other areas of marketing or related fields, such as product management or business development
• Opportunities to work on high-impact projects and contribute to the company's overall strategy

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing or related fields within the financial services industry.

🌍 Location & Work Environment

Office Type: TIH's headquarters is located in Dainfern, Gauteng, with additional offices in Mount Edgecombe, Kwa-Zulu Natal, and Century City, Cape Town.

Office Location(s): Auto & General Park, 1 Telesure Lane, Riverglen, Dainfern, Gauteng 2191, ZA

Geographic Context:

• Johannesburg is the largest city in South Africa and the economic hub of the country
• The Gauteng province is home to a diverse range of industries and offers ample opportunities for professional growth and development
• The office is located in the northern suburbs of Johannesburg, with easy access to major highways and amenities

Work Schedule: Standard office hours, Monday to Friday, with occasional overtime as required.

ASSUMPTION: The on-site work arrangement and central location of the office make it easily accessible for employees living in and around Johannesburg.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager or a member of the digital marketing team
• Second-round interview with senior leadership or other relevant stakeholders
• Final decision and offer

Key Assessment Areas:

• Digital marketing and PPC campaign management skills
• Stakeholder engagement and communication skills
• Project management and organizational skills
• Problem-solving and analytical skills
• Cultural fit and alignment with TIH's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of successful PPC campaigns you have managed and the results you achieved
• Demonstrate your understanding of the financial services industry and TIH's business
• Prepare thoughtful questions to ask the interviewer about the role, team, or company

ATS Keywords: Paid Search, Google Ads, PPC, Campaign Management, Stakeholder Engagement, Budgeting, Reporting, Project Management, Media Strategy, Content Marketing, Targeting, Retargeting

ASSUMPTION: TIH's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values. Successful candidates will demonstrate a strong understanding of PPC campaign management and a passion for driving results in a dynamic and collaborative work environment.

🛠️ Tools & Technologies

• Google Ads platform
• Google Analytics
• Microsoft Office Suite (Excel, PowerPoint, Word)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with the Google Ads platform and relevant project management tools is essential for this role. Candidates should have a strong working knowledge of these tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Diversity and inclusion

Work Style:

• Dynamic and fast-paced work environment
• Collaborative and supportive team culture
• Focus on results and continuous learning

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for delivering exceptional results?
• Are you comfortable working in a dynamic and collaborative team environment?
• Do you have a growth mindset and a commitment to continuous learning and improvement?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with TIH's values and a commitment to delivering exceptional results in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously may be challenging for some candidates
• The fast-paced and dynamic nature of the role may require adaptability and flexibility
• Occasional overtime may be required to meet project deadlines
• Candidates may face competition from other experienced digital marketing professionals

ASSUMPTION: Candidates should be prepared to manage multiple priorities and work effectively in a fast-paced and dynamic environment to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to other mid-level digital marketing positions within the financial services industry
• However, the focus on paid search and display campaigns sets it apart from other marketing roles
• Candidates with experience in PPC campaign management and a strong understanding of the financial services industry are well-positioned for success in this role

ASSUMPTION: Candidates with relevant experience in PPC campaign management and a strong understanding of the financial services industry are well-suited to this role and should consider applying.

📝 Sample Projects

• Developing and executing a comprehensive PPC campaign strategy for a new product launch
• Optimizing an existing Google Ads campaign to improve ROAS and drive more conversions
• Collaborating with the wider digital marketing team to create and implement a cross-channel marketing strategy

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Paid Search and Display Manager. Candidates should be prepared to take on a mix of strategic planning, hands-on campaign management, and stakeholder engagement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital marketing department?
• How does this role contribute to the overall marketing strategy and business goals of the company?
• What opportunities are there for professional growth and development within this role and the company?
• How does the company support work-life balance for its employees?
• Can you provide an example of a successful PPC campaign managed by someone in this role and the results achieved?

ASSUMPTION: These questions are designed to help candidates better understand the role, team, and company culture, as well as the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching TIH's business and industry, as well as the specific requirements of the role
• Prepare thoughtful questions to ask the interviewer about the role, team, or company
• Follow up with the hiring manager or HR department within one week of the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.