Paid Search Campaign (Greater China)

📌 Core Information

🔹 Job Title: Paid Search Campaign (Greater China)

🔹 Company: Arrow Electronics

🔹 Location: Shenzhen, Guangdong, China

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing and Communications

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading paid search campaigns for the Greater China market on platforms like Baidu, Sogou, and 360.
• Managing and optimizing campaigns to achieve performance targets and business objectives.
• Overseeing financial operations, including invoicing and PO management.
• Collaborating with regional and global teams to ensure campaign effectiveness and alignment with business objectives.
• Providing technical and strategic support, such as expertise on Chinese-specific search platforms and maintaining relationships with local platform representatives.

ASSUMPTION: This role requires a strong understanding of the Greater China digital landscape and search engine ecosystem, as well as experience managing successful paid search campaigns on Chinese platforms.

📋 Key Responsibilities

✅ Manage and optimize all Baidu/Sogou/360 campaigns to achieve performance targets and business objectives.

✅ Develop and implement comprehensive paid search strategies for the Greater China market.

✅ Oversee all invoicing & PO management for Baidu/Sogou/360 to ensure smooth financial operations.

✅ Support analytics alignment for all paid search channels in the region.

✅ Lead cross-functional collaboration with regional teams to ensure localized campaign effectiveness.

✅ Run quarterly performance reviews to evaluate regional strategy based on local market trends and KPIs.

✅ Coordinate with global paid search teams to ensure alignment with worldwide strategy while adapting to local requirements.

✅ Drive lead generation testing efforts across Chinese search platforms.

✅ Manage budget allocation and establish performance benchmarks for regional platforms.

✅ Provide expertise on China-specific search platforms and their unique requirements.

✅ Oversee feed management for regional search engines ensuring all data is accurate and properly categorized.

✅ Maintain relationships with local platform representatives and evaluate partnerships annually.

✅ Support analytics implementation for accurate measurement in the Chinese digital ecosystem.

✅ Execute supplier campaigns in the Greater China region and support their optimization.

✅ Stay current on Chinese regulatory changes and platform policies affecting paid search marketing.

✅ Collaborate with the global paid search team to share regional insights and best practices.

✅ Develop bilingual campaign assets optimized for local platform requirements.

✅ Analyze competitive landscape in the Greater China market to identify opportunities and threats.

ASSUMPTION: This role requires a high level of responsibility and autonomy, with a strong focus on data-driven decision making and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of experience in digital marketing with a specific focus on Chinese paid search platforms.

Required Skills:

• Fluency in both Mandarin Chinese and English (written and verbal).
• Demonstrated experience managing successful Baidu, Sogou, and 360 paid search campaigns.
• In-depth understanding of the Greater China digital landscape and search engine ecosystem.
• Strong analytical skills with the ability to extract insights from complex data sets.
• Experience managing marketing budgets effectively in the Chinese market.
• Knowledge of current paid search best practices and trends specific to Greater China.
• Excellent communication skills for cross-functional and cross-cultural collaboration.
• Strong attention to detail and ability to manage multiple priorities.
• Working knowledge of SEO principles for Chinese search engines.
• Understanding of Chinese consumer behavior and cultural context.
• Previous experience working with global teams and international brands.
• Experience working in a matrix organization across multiple APAC markets.

Preferred Skills:

• Baidu, Sogou, and 360 platform certifications.
• Experience with Chinese marketing automation platforms and CRM integration.
• Experience with WeChat and other Chinese digital marketing channels.

ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage. Familiarity with the local market and cultural nuances is essential for success in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Specialist role in the Greater China region, the estimated salary range is CNY 350,000 - 500,000 per year. This range takes into account the candidate's experience level, the company's size, and the location's cost of living.

Benefits:

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Employee discounts on Arrow products and services.
• Professional development opportunities and training.

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Arrow Electronics is a global technology company that provides value-added distribution, global supply chain management, marketing and business development support services, emerging technology solutions, IT asset disposition and value recovery, design engineering, enterprise mobility, and data center management.

Company Size: With over 10,000 employees worldwide, Arrow Electronics offers a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Arrow Electronics was founded in 1935 and has since grown into a publicly traded company with a strong global presence.

Company Description:

• Arrow Electronics guides innovation forward for thousands of leading technology manufacturers and service providers.
• The company develops technology solutions that help improve business and daily life by making the benefits of technology accessible to as many people as possible.
• Arrow's broad portfolio spans the entire technology landscape, helping customers design, distribute, and deploy forward-thinking products.

Company Specialties:

• Value-added distribution.
• Global supply chain management.
• Marketing and business development support services.
• Emerging technology solutions.
• IT asset disposition and value recovery.
• Design engineering.
• Enterprise mobility.
• Data center management.

Company Website: https://www.arrow.com/company

ASSUMPTION: Arrow Electronics' extensive experience and global reach provide a stable and innovative work environment for employees. The company's focus on emerging technologies and global supply chain management offers unique opportunities for professional growth.

📊 Role Analysis

Career Level: This role is at the senior specialist level, requiring a high degree of expertise and autonomy in managing paid search campaigns for the Greater China market.

Reporting Structure: The Senior Marketing Specialist reports directly to the regional marketing manager and collaborates with regional and global teams to ensure campaign effectiveness and alignment with business objectives.

Work Arrangement: This is an on-site, full-time position with standard office hours. Occasional overtime may be required to meet project deadlines.

Growth Opportunities:

• Advancement to a management or leadership role within the marketing department.
• Expansion of responsibilities to include additional regions or platforms.
• Opportunities to work on special projects or initiatives that drive innovation and growth within the company.

ASSUMPTION: Given Arrow Electronics' global presence and diverse business offerings, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The Shenzhen office is a modern, professional environment with ample workspace and resources for employees.

Office Location(s): CN-Shenzhen, China (Upper Hills, Huang Gang Rd)

Geographic Context:

• Shenzhen is a major city in southern China, located in the Guangdong province.
• The city is known for its vibrant tech industry and is home to numerous multinational corporations.
• Shenzhen offers a high quality of life with numerous cultural attractions, shopping, and dining options.

Work Schedule: Standard office hours are Monday - Friday, 9:00 AM - 6:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Shenzhen's thriving tech industry and high quality of life make it an attractive location for professionals in the marketing and communications field.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the hiring manager.
• In-person or video interview with the regional marketing manager and other team members.
• Final interview with the regional director or another senior leader.

Key Assessment Areas:

• Technical expertise in paid search marketing, with a focus on Chinese platforms.
• Analytical skills and data-driven decision-making ability.
• Cross-functional collaboration and communication skills.
• Cultural awareness and understanding of the Greater China market.

Application Tips:

• Highlight relevant experience managing paid search campaigns on Chinese platforms.
• Demonstrate a strong understanding of the Greater China digital landscape and consumer behavior.
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission.
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural awareness.

ATS Keywords: Paid search, Baidu, Sogou, 360, Greater China, marketing, digital marketing, analytics, budget management, SEO, consumer behavior, cultural context, marketing automation, CRM integration, WeChat

ASSUMPTION: Arrow Electronics' hiring process is designed to assess candidates' technical expertise, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Baidu, Sogou, and 360 advertising platforms.
• Google Analytics or other web analytics tools.
• Marketing automation platforms (e.g., Marketo, Pardot, or HubSpot).
• CRM software (e.g., Salesforce, HubSpot CRM, or Zoho CRM).
• Project management tools (e.g., Asana, Trello, or Jira).

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates with experience using these platforms will have a competitive advantage.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Arrow Electronics encourages employees to think creatively and challenge the status quo to drive business growth and improve daily life.
• Integrity: The company values honesty, transparency, and ethical behavior in all aspects of its operations.
• Performance: Arrow Electronics fosters a culture of high performance, accountability, and continuous improvement.
• Teamwork: The company promotes collaboration, open communication, and mutual respect among its employees.

Work Style:

• Data-driven: Arrow Electronics relies on data and analytics to inform decision-making and drive business growth.
• Agile: The company values adaptability, flexibility, and a willingness to pivot strategies based on changing market conditions.
• Cross-functional: Arrow Electronics encourages collaboration and information sharing across departments and teams.

Self-Assessment Questions:

• How do your personal values align with Arrow Electronics' company values?
• Can you provide an example of a time when you had to adapt to a significant change in market conditions or strategy?
• How do you approach cross-functional collaboration and information sharing in a team environment?

ASSUMPTION: Candidates who demonstrate a strong fit with Arrow Electronics' company values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• The dynamic and fast-paced nature of the digital marketing industry may require frequent adjustments to strategies and campaigns.
• Managing multiple stakeholders and collaborating with regional and global teams can be challenging and may require strong communication and project management skills.
• The competitive landscape in the Greater China market may present unique challenges and opportunities for growth.
• Navigating the cultural nuances and regulatory environment of the Greater China market may require additional research and adaptability.

ASSUMPTION: Candidates with experience working in a fast-paced, dynamic environment and navigating cultural nuances will be better equipped to succeed in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on the Greater China market and the specific requirements of Chinese search platforms.
• Compared to similar roles in other regions, this position may require more frequent communication with regional teams and a deeper understanding of local market trends and consumer behavior.
• Career path progression may involve expanding responsibilities to additional regions or platforms, or moving into a management or leadership role within the marketing department.

ASSUMPTION: Candidates with experience in similar roles in other regions or industries may find this position to be a unique and challenging opportunity for growth and development.

📝 Sample Projects

• Developing and implementing a comprehensive paid search strategy for the Greater China market, including keyword research, ad copy creation, and bidding strategy optimization.
• Analyzing competitive landscape data to identify opportunities and threats in the Greater China market and developing targeted campaigns to capitalize on these insights.
• Managing the optimization of Baidu, Sogou, and 360 campaigns to achieve performance targets and business objectives, including regular performance reviews and strategy adjustments.

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work they will be expected to perform.

❓ Key Questions to Ask During Interview

• Can you describe the regional marketing team structure and how this role fits into the organization?
• How does Arrow Electronics support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Arrow Electronics approach cross-functional collaboration and information sharing between marketing and other departments?
• What are the most significant challenges facing the Greater China market, and how does this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for interview questions that assess your technical expertise, cultural fit, and alignment with Arrow Electronics' mission and values.
• Research the company and the Greater China market to demonstrate your understanding of the role and the industry.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.