📌 Core Information
🔹 Job Title: Paid Search Campaign (Greater China)
🔹 Company: Arrow Electronics
🔹 Location: Shenzhen, Guangdong, China
🔹 Job Type: Full-time
🔹 Category: Marketing and Communications
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing Baidu, Sogou, and 360 campaigns to meet performance targets and business objectives.
- Developing and implementing comprehensive paid search strategies for the Greater China market.
- Overseeing invoicing and PO management for Baidu, Sogou, and 360 to ensure smooth financial operations.
- Supporting analytics alignment for all paid search channels in the region.
- Collaborating with regional teams to ensure localized campaign effectiveness.
ASSUMPTION: This role requires a high level of expertise in Chinese paid search platforms and a strong understanding of the local digital landscape. The ideal candidate will have experience managing successful campaigns on these platforms and be fluent in both Mandarin Chinese and English.
📋 Key Responsibilities
✅ GCN Paid Search Lead
- Manage and optimize all Baidu/Sogou/360 campaigns to achieve performance targets and business objectives.
- Develop and implement comprehensive paid search strategies for the Greater China market.
- Oversee all invoicing & PO management for Baidu/Sogou/360 to ensure smooth financial operations.
- Support analytics alignment for all paid search channels in the region.
- Lead cross-functional collaboration with regional teams to ensure localized campaign effectiveness.
- Run quarterly performance reviews to evaluate regional strategy based on local market trends and KPIs.
- Coordinate with global paid search teams to ensure alignment with worldwide strategy while adapting to local requirements.
- Drive lead generation testing efforts across Chinese search platforms.
- Manage budget allocation and establish performance benchmarks for regional platforms.
✅ Technical & Strategic Support
- Provide expertise on China-specific search platforms and their unique requirements.
- Oversee feed management for regional search engines ensuring all data is accurate and properly categorized.
- Maintain relationships with local platform representatives and evaluate partnerships annually.
- Support analytics implementation for accurate measurement in the Chinese digital ecosystem.
- Execute supplier campaigns in the Greater China region and support their optimization.
- Stay current on Chinese regulatory changes and platform policies affecting paid search marketing.
- Collaborate with the global paid search team to share regional insights and best practices.
- Develop bilingual campaign assets optimized for local platform requirements.
- Analyze competitive landscape in the Greater China market to identify opportunities and threats.
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to take on new challenges as they arise.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of experience in digital marketing with specific focus on Chinese paid search platforms.
Required Skills:
- Fluency in both Mandarin Chinese and English (written and verbal).
- Demonstrated experience managing successful Baidu, Sogou, and 360 paid search campaigns.
- In-depth understanding of the Greater China digital landscape and search engine ecosystem.
- Strong analytical skills with ability to extract insights from complex data sets.
- Experience managing marketing budgets effectively in the Chinese market.
- Knowledge of current paid search best practices and trends specific to Greater China.
- Excellent communication skills for cross-functional and cross-cultural collaboration.
- Strong attention to detail and ability to manage multiple priorities.
- Working knowledge of SEO principles for Chinese search engines.
- Understanding of Chinese consumer behavior and cultural context.
- Previous experience working with global teams and international brands.
- Experience working in a matrix organization across multiple APAC markets.
Preferred Skills:
- Baidu, Sogou, and 360 platform certifications.
- Experience with Chinese marketing automation platforms and CRM integration.
- Experience with WeChat and other Chinese digital marketing channels.
ASSUMPTION: While the preferred skills are not required, they would be highly beneficial for a candidate looking to excel in this role. The ideal candidate will have a strong foundation in the required skills and be eager to learn and develop new skills as needed.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between CNY 350,000 and CNY 450,000 per year, based on industry standards for a senior marketing specialist with 5-10 years of experience in the Greater China region. This estimate is subject to change based on the candidate's qualifications and Arrow Electronics' internal compensation structure.
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plans.
- Paid time off and holidays.
- Employee discounts on Arrow Electronics' products and services.
Working Hours: This position is full-time and requires working standard business hours, Monday through Friday. Occasional overtime may be required to meet project deadlines or business needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and Arrow Electronics' internal compensation structure. The benefits listed above are subject to change and may vary depending on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Arrow Electronics is a global technology company that provides products, services, and solutions to customers in various industries, including electronics, communications, and industrial. The company operates in over 30 countries and has a strong presence in the Greater China region.
Company Size: Arrow Electronics is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and development, as well as exposure to a diverse range of products, services, and customers.
Founded: Arrow Electronics was founded in 1935 and has since grown into a global leader in the technology industry. The company has a rich history of innovation and a strong commitment to its customers and employees.
Company Description:
- Arrow Electronics is a global technology company that provides products, services, and solutions to customers in various industries.
- The company operates in over 30 countries and has a strong presence in the Greater China region.
- Arrow Electronics is committed to providing its customers with innovative and cost-effective solutions that meet their unique needs and help them succeed in the global marketplace.
Company Specialties:
- Value-added distribution.
- Global supply chain management.
- Marketing and business development support services.
- Emerging technology solutions.
- IT asset disposition and value recovery.
- Design engineering.
- Enterprise mobility.
- Data center management.
Company Website: arrow.com
ASSUMPTION: Arrow Electronics is a well-established company with a strong reputation in the technology industry. The company's size and global presence offer opportunities for career growth and development, as well as exposure to a diverse range of products, services, and customers.
📊 Role Analysis
Career Level: This position is at the senior specialist level, requiring a high degree of expertise and experience in digital marketing and paid search campaigns. The ideal candidate will have a proven track record of success in managing and optimizing campaigns on Chinese search platforms.
Reporting Structure: The Paid Search Campaign (Greater China) role reports directly to the regional marketing manager and works closely with cross-functional teams, including sales, product management, and customer support.
Work Arrangement: This position is on-site and requires working in the Shenzhen, Guangdong office. Occasional travel may be required to attend meetings, conferences, or client events.
Growth Opportunities:
- Arrow Electronics offers opportunities for career growth and development, including promotions, transfers, and training programs.
- The company's global presence provides opportunities for international assignments and exposure to diverse markets and cultures.
- The Paid Search Campaign (Greater China) role offers opportunities to gain experience in a matrix organization and work with global teams.
ASSUMPTION: The growth opportunities listed above are subject to change based on business needs and may vary depending on the candidate's qualifications and performance.
🌍 Location & Work Environment
Office Type: The Shenzhen, Guangdong office is a modern, professional environment with state-of-the-art technology and amenities to support employee productivity and comfort.
Office Location(s): The Shenzhen, Guangdong office is located in the Upper Hills, Huang Gang Rd area.
Geographic Context:
- Shenzhen is a major city in the Guangdong province of China, located adjacent to Hong Kong.
- The city is a major hub for technology and innovation, with a strong focus on electronics, communications, and industrial industries.
- Shenzhen offers a vibrant cultural scene, with numerous museums, art galleries, and historical sites, as well as a diverse range of dining and entertainment options.
Work Schedule: The work schedule for this position is Monday through Friday, with standard business hours. Occasional overtime may be required to meet project deadlines or business needs.
ASSUMPTION: The work environment and schedule for this position are subject to change based on business needs and may vary depending on the candidate's location and employment status.
💼 Interview & Application Insights
Typical Process:
- The application process for this position typically involves an initial phone or video screen, followed by one or more in-depth interviews with members of the marketing team and other stakeholders.
- Candidates may be asked to complete a skills assessment or case study as part of the interview process.
- The final step in the process is a background check and offer negotiation.
Key Assessment Areas:
- Candidates will be assessed on their technical skills and expertise in digital marketing and paid search campaigns.
- Their ability to communicate effectively in both Mandarin Chinese and English will also be evaluated.
- Candidates will be expected to demonstrate their understanding of the Greater China digital landscape and their ability to develop and implement effective paid search strategies.
- Their cultural fit with Arrow Electronics' values and work environment will also be considered.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this position.
- Be prepared to discuss your experience managing paid search campaigns on Baidu, Sogou, and 360, as well as your understanding of the Greater China digital landscape.
- Demonstrate your ability to work effectively in a cross-functional and cross-cultural environment.
- Research Arrow Electronics and the Paid Search Campaign (Greater China) role to show your enthusiasm and understanding of the company and the position.
ATS Keywords: Paid Search, Baidu, Sogou, 360, Greater China, Digital Marketing, Campaign Management, Budget Management, Analytics, SEO, Consumer Behavior, Cross-Functional Collaboration, Data Analysis, Marketing Automation, CRM Integration, WeChat
ASSUMPTION: The application process and key assessment areas listed above are subject to change based on business needs and may vary depending on the candidate's qualifications and the specific requirements of the role.
🛠️ Tools & Technologies
- Baidu, Sogou, and 360 advertising platforms.
- Google Analytics or other web analytics tools.
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot).
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM).
- Project management tools (e.g., Asana, Trello, Jira).
- Microsoft Office Suite (Word, Excel, PowerPoint).
ASSUMPTION: The tools and technologies listed above are subject to change based on business needs and may vary depending on the candidate's location and employment status.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Arrow Electronics values innovation and encourages its employees to think creatively and push the boundaries of what's possible.
- Customer Focus: The company is committed to providing its customers with exceptional service and support, and to understanding their unique needs and challenges.
- Integrity: Arrow Electronics values integrity and expects its employees to act with honesty, fairness, and respect in all their interactions.
Work Style:
- Collaborative: The company values a collaborative work environment and encourages its employees to work together to achieve common goals.
- Adaptable: Arrow Electronics values adaptability and expects its employees to be able to respond quickly and effectively to changes in the market and the business environment.
- Results-Driven: The company values a results-driven approach and expects its employees to take ownership of their work and deliver high-quality results.
Self-Assessment Questions:
- Do you have a proven track record of success in managing paid search campaigns on Chinese search platforms?
- Are you comfortable working in a cross-functional and cross-cultural environment?
- Do you have a results-driven approach to your work and a strong commitment to delivering high-quality results?
ASSUMPTION: The company values and work style listed above are subject to change based on business needs and may vary depending on the candidate's location and employment status.
⚠️ Potential Challenges
- The Paid Search Campaign (Greater China) role requires a high degree of expertise in Chinese paid search platforms and a strong understanding of the local digital landscape. Candidates who lack this experience may face a steep learning curve and struggle to meet the performance targets and business objectives of the role.
- The role requires a strong ability to communicate effectively in both Mandarin Chinese and English. Candidates who struggle with either language may face challenges in collaborating with cross-functional and cross-cultural teams.
- The Paid Search Campaign (Greater China) role requires a high degree of attention to detail and the ability to manage multiple priorities effectively. Candidates who struggle with these skills may face challenges in meeting the demands of the role.
- The role requires a strong understanding of Chinese consumer behavior and cultural context. Candidates who lack this understanding may face challenges in developing and implementing effective paid search strategies.
ASSUMPTION: The potential challenges listed above are subject to change based on business needs and may vary depending on the candidate's qualifications and the specific requirements of the role.
📈 Similar Roles Comparison
- The Paid Search Campaign (Greater China) role is similar to other senior marketing specialist roles in the Greater China region, but with a specific focus on Chinese paid search platforms and the local digital landscape.
- The role requires a higher degree of expertise in Chinese paid search platforms and a stronger understanding of the local digital landscape than similar roles in other regions.
- The Paid Search Campaign (Greater China) role offers opportunities for career growth and development within Arrow Electronics and the broader technology industry.
ASSUMPTION: The comparison points listed above are subject to change based on business needs and may vary depending on the candidate's qualifications and the specific requirements of the role.
📝 Sample Projects
- Developing and implementing a comprehensive paid search strategy for a major electronics manufacturer in the Greater China region.
- Managing and optimizing Baidu, Sogou, and 360 campaigns for a leading e-commerce platform in the region.
- Conducting a competitive analysis of the Greater China paid search landscape and developing recommendations for improving campaign performance.
ASSUMPTION: The sample projects listed above are intended to illustrate the types of projects that candidates may be expected to work on in the Paid Search Campaign (Greater China) role. The actual projects assigned may vary depending on business needs and the candidate's qualifications.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing paid search campaigns on Baidu, Sogou, and 360?
- How does Arrow Electronics support collaboration and knowledge-sharing between regional teams and global teams?
- What are the key performance indicators (KPIs) used to measure the success of paid search campaigns in the Greater China region?
- How does Arrow Electronics approach cultural fit and diversity in its hiring and employee development processes?
- What opportunities are there for career growth and development within Arrow Electronics and the broader technology industry?
ASSUMPTION: The key questions listed above are intended to help candidates better understand the Paid Search Campaign (Greater China) role and the company culture at Arrow Electronics. The actual questions asked during the interview may vary depending on the candidate's qualifications and the specific requirements of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://arrow.wd1.myworkdayjobs.com/AC/job/Shenzhen-Guangdong/Paid-Search-Campaign---Greater-China-_R233440
- Tailor your resume and cover letter to highlight your relevant experience and skills for this position.
- Prepare for the interview by researching Arrow Electronics and the Paid Search Campaign (Greater China) role, and by practicing your responses to common interview questions.
- Follow up with the hiring manager after the interview to express your interest in the position and reiterate your qualifications.
- If you are offered the position, negotiate the terms of the offer, including salary, benefits, and working conditions, to ensure that they meet your needs and expectations.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
