Paid Search Lead Strategist

📌 Core Information

🔹 Job Title: Paid Search Lead Strategist

🔹 Company: 829 Studios

🔹 Location: Boston, MA

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (MA, NH, RI, ME, CT, NY, NJ, NC, TN, FL, IL, MO, TX, UT, AZ, PA, CA, VA, OH, CO)

🚀 Job Overview

Key aspects of this role include:

• Managing multiple digital advertising campaigns for enterprise clients
• Monitoring campaign effectiveness and advising clients
• Collaborating with cross-functional teams and mentoring junior colleagues
• Implementing departmental process improvements and assisting with hiring

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Strategize, develop, and maintain multiple digital advertising campaigns for enterprise clients

✅ Monitor the effectiveness of campaigns and update clients regularly

✅ Prepare client deliverables from project kickoff documents to rolling reporting

✅ Develop and outline projections and forecasting for client executive teams

✅ Advise clients on how to best accomplish their business goals through digital advertising

✅ Present effectively to day-to-day client POCs and client executive/board team members

✅ Serve as a technical resource to other departments, committees, and peers

✅ Conceptualize, vocalize, and implement departmental process improvements

✅ Assist with candidate interviews and the departmental hiring process

✅ Onboard, coach, and supervise one or more junior reports, if interested

ASSUMPTION: This role involves a mix of strategic thinking, client management, and team leadership, with a focus on driving results through digital advertising campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in digital advertising, preferably in an agency setting

Required Skills:

• Thorough understanding of various paid advertising tool sets such as Google Ads and Facebook Ads
• Proficiency in Google Sheets, Google Slides, and Google Docs
• Deep understanding of analytics tools such as Google Analytics, Hubspot Analytics, or similar
• Understanding of landing page best practices and optimization techniques
• Experience with project management tools such as ClickUp, Asana, or Monday.com
• Experience with pixeling and conversion tracking via Google Tag Manager or other means
• Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar
• Excellent written and verbal communication and presentation skills
• Exceptional time management and organization skills
• Ability to work both independently and in a team-oriented environment
• Experience juggling multiple projects and paid advertising campaigns simultaneously

Preferred Skills:

• Familiarity with WordPress or a similar CMS
• Bing Ads certification(s)
• Programmatic experience
• Experience training and mentoring more junior team members

ASSUMPTION: Candidates should have a strong background in paid advertising, with a proven track record of managing successful campaigns for enterprise clients.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for this role and location)

Benefits:

• Remote Workplace (MA, NH, RI, ME, CT, NY, NJ, NC, TN, FL, IL, MO, TX, UT, AZ, PA, CA, VA, OH, CO)
• Paid Time Off (vacation, company holidays, and summer Fridays)
• 401K + Match (4% Safe Harbor employer match after one year of employment)
• Life Insurance Benefit (no-cost coverage)
• Short Term Disability Benefit
• Healthcare (80% employer coverage for medical and dental premiums, 100% employer coverage for vision, and FSA program option)
• Commuter Benefits
• Continuing Education (monthly team-led webinars, exclusive cohort-based learning, digital course platforms, and conference/event funding)

Working Hours: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The salary range is based on industry standards for this role and location, with consideration for the candidate's experience level. Benefits are comprehensive and designed to support employees' well-being and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: 2007

Company Description:

• 829 Studios is a Boston-based integrated digital marketing agency
• Focuses on propelling organizations to unlock their full potential and accomplish ambitious goals
• Harnesses the power of logic with magic - a balance of data-driven strategy and brand-focused creative

Company Specialties:

• Branding
• User Interface Design
• Integrated Media
• Social Media Marketing
• E-mail Marketing
• User Research & Analysis
• Content Strategy
• CRM Systems
• Search Engine Optimization
• Website Development
• Search Engine Marketing
• Demand Generation
• Direct Mail
• Conversion Rate Optimization
• Paid Advertising
• Ecommerce
• Website Design
• Public Relations
• Influencer Marketing
• Organic Social Marketing

Company Website: 829studios.com

ASSUMPTION: 829 Studios is a well-established agency with a diverse range of specialties, offering comprehensive digital marketing services to clients across various industries.

📊 Role Analysis

Career Level: Senior-level, client-facing role with opportunities for mentoring and team leadership

Reporting Structure: Reports directly to the Marketing Services department head, with the opportunity to manage direct reports

Work Arrangement: Remote OK, with the option to work from the Boston office or remotely in select states

Growth Opportunities:

• Potential to mentor and coach junior colleagues and peers
• Opportunity to manage direct reports over time
• Access to continuing education and professional development opportunities

ASSUMPTION: This role offers significant growth potential, with opportunities to develop leadership skills, mentor junior colleagues, and manage direct reports over time.

🌍 Location & Work Environment

Office Type: Boston office with remote work options

Office Location(s): 201 Brookline Ave, Suite 1404, Boston, MA 02215

Geographic Context:

• Boston, MA is a major city with a thriving tech and marketing industry
• 829 Studios is located in the Fenway neighborhood, close to public transportation and amenities
• Remote work options are available for residents of select states

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The work environment is dynamic and collaborative, with a mix of in-person and remote work options to accommodate employees' preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-depth interview with the marketing services department head
• Final interview with the CEO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Technical proficiency in paid advertising tools and analytics
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your approach to digital advertising campaigns and client management
• Demonstrate your ability to work collaboratively and manage multiple projects simultaneously
• Showcase your understanding of the company's mission and values

ATS Keywords: Paid Advertising, Google Ads, Facebook Ads, Google Analytics, Project Management, Client Management, Team Leadership, Marketing Strategy

ASSUMPTION: The interview process is designed to assess candidates' strategic thinking, technical proficiency, and cultural fit, with a focus on their ability to manage multiple projects and client relationships effectively.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• Google Analytics
• Hubspot Analytics
• Google Sheets
• Google Slides
• Google Docs
• ClickUp
• Asana
• Monday.com
• Google Tag Manager
• Google Data Studio
• NinjaCat
• TapClicks
• WordPress (or similar CMS)
• Bing Ads
• Programmatic platforms

ASSUMPTION: The tools and technologies listed are essential for managing digital advertising campaigns and driving results for clients.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and transparency
• Creativity and innovation

Work Style:

• Strategic and proactive
• Excellent communicator and presenter
• Analytical and detail-oriented
• Ability to work independently and in a team-oriented environment
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of managing successful digital advertising campaigns for enterprise clients?
• Are you comfortable presenting to day-to-day client POCs and executive/board team members?
• Do you thrive in a dynamic, collaborative work environment?

ASSUMPTION: 829 Studios values candidates who are strategic, proactive, and excellent communicators, with a strong commitment to data-driven decision making and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and client relationships simultaneously
• Balancing strategic thinking with day-to-day campaign management
• Adapting to a dynamic, fast-paced work environment
• Working remotely and maintaining productivity and engagement

ASSUMPTION: This role presents unique challenges, including the need to balance multiple projects and client relationships, adapt to a dynamic work environment, and maintain productivity and engagement when working remotely.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on paid advertising campaigns for enterprise clients
• 829 Studios offers a comprehensive range of digital marketing services, providing opportunities for collaboration and cross-functional learning
• This role offers significant growth potential, with opportunities to mentor junior colleagues and manage direct reports over time

ASSUMPTION: This role is unique in its focus on paid advertising campaigns for enterprise clients, offering opportunities for collaboration, cross-functional learning, and growth within a comprehensive digital marketing agency.

📝 Sample Projects

• Developing and executing a comprehensive digital advertising strategy for a new enterprise client
• Optimizing an existing campaign's performance through A/B testing and data-driven optimizations
• Managing a team of junior colleagues to execute multiple campaigns simultaneously, ensuring consistent quality and results

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and leadership aspects of the Paid Search Lead Strategist role at 829 Studios.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio for this role and the range of industries they represent?
• How does the Marketing Services department collaborate with other departments and teams within the agency?
• What opportunities are available for professional development and growth within the agency?
• How does the agency support work-life balance for remote employees?
• What is the most challenging aspect of this role, and how can I best prepare to succeed in it?

ASSUMPTION: These key questions help applicants better understand the role, the company culture, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching the company, the role, and the industry
• Practice presenting your digital advertising strategy and campaign management approach
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.