📌 Core Information
🔹 Job Title: Paid Search Manager
🔹 Company: Dentsu
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading and managing Paid Search campaigns and strategies
- Day-to-day communication with clients to achieve their goals
- Working with Paid Search Directors and internal teams to refine strategies
- Mentoring and supporting the growth of Paid Search Executives
ASSUMPTION: This role requires a strong understanding of Google Ads and Microsoft Ads, as well as excellent communication and leadership skills.
📋 Key Responsibilities
✅ Develop and execute paid search strategies aligned with client goals and objectives
✅ Manage and optimise Google Ads and Microsoft Ads to maximise performance and return on investment
✅ Oversee all aspects of campaign setup, optimisation, monitoring, reporting, and performance analysis
✅ Work closely with Paid Search Directors and internal teams to refine paid search strategies and best practices
✅ Support the growth of Paid Search Executives by sharing expertise and best practices
✅ Represent the team in external and internal client meetings
✅ Stay ahead of industry trends, platform updates, and AI-driven innovations in paid search
ASSUMPTION: This role involves a high level of client interaction and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience managing paid search campaigns across Google Ads and Microsoft Ads in an agency or client-facing setting
Required Skills:
- Expertise in Google Ads and Microsoft Ads
- Strong grasp of paid search principles, bidding strategies, and campaign optimisation
- Robust performance analysis and data-driven decision-making
- Demonstrated direct line management experience, including mentoring and workload management for at least two team members
- Excellent communication skills and the ability to collaborate effectively with clients and internal teams
- Ability to translate campaign performance metrics into actionable strategic recommendations
Preferred Skills:
- Experience using SA360 or similar paid search management platforms
- Experience managing international search campaigns or multilingual PPC accounts
- Familiarity with advanced tools and formats such as Performance Max, feed-based advertising, AI-driven bidding strategies, automation tools, and SA360 Smart Bidding
- Proficiency in Google Analytics, Google Tag Manager, or data attribution models
- Exposure to other paid search platforms such as Apple Search Ads, Adobe Advertising, and others
- Adaptable mindset with the ability to upskill and expand knowledge into new paid search platforms if required by clients
ASSUMPTION: While experience with SA360 is highly desirable, the company is willing to provide training for the right candidate.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Based on industry standards for a Paid Search Manager role in London)
Benefits:
- Private Medical Insurance and Dental Cover
- 25 days Annual Leave + Birthday Off
- Wellness and Volunteer Days
- Life Assurance and Critical Illness Cover
- Pension scheme and financial education support
- Cycle to Work, EV Car Scheme, Season Ticket Loans
- Hybrid working options
Working Hours: 37.5 hours per week, Monday to Friday, with flexibility for the role
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Paid Search Manager role in London. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu is a global advertising and marketing services company, operating in the Advertising Services industry
Company Size: Dentsu has 10,001+ employees globally, providing a large and diverse work environment
Founded: Dentsu was founded in 1901 in Tokyo, Japan
Company Description:
- Dentsu is an integrated growth and transformation partner to the world’s leading organizations
- It combines its services across Media, CXM, and Creative to develop impactful and integrated growth solutions for clients
- Dentsu delivers end-to-end experience transformation (EX) by integrating its services and pushing the boundaries of transformation and sustainable growth for brands, people, and society
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data
- and Technology
Company Website: Dentsu UK
ASSUMPTION: Dentsu's large size and global presence offer opportunities for career growth and exposure to diverse clients and projects.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, providing opportunities for growth and development
Reporting Structure: The Paid Search Manager reports directly to the Paid Search Director and manages a small team of Paid Search Executives
Work Arrangement: This role operates on a hybrid work arrangement, with a mix of on-site and remote work
Growth Opportunities:
- Structured progression pathways with mentoring and leadership training
- Opportunities to work on large, performance-driven campaigns with real impact
- Access to AI-powered automation, industry-recognised certifications, and professional development resources
ASSUMPTION: Dentsu's structured career development programs and opportunities for exposure to large campaigns contribute to professional growth.
🌍 Location & Work Environment
Office Type: Dentsu's London office is located in a modern, collaborative workspace
Office Location(s): 10 Triton Street, Regents Place, London, NW1 3BF, GB
Geographic Context:
- London is a major global city with a vibrant advertising industry
- The office is located in a central area with easy access to public transportation
- The city offers a wide range of cultural, entertainment, and dining options
Work Schedule: The work schedule is typically Monday to Friday, with flexibility for the role
ASSUMPTION: Dentsu's London office provides a modern and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Paid Search Director
Key Assessment Areas:
- Technical skills in Google Ads and Microsoft Ads
- Communication and presentation skills
li>Leadership and mentoring abilities
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience and achievements in paid search campaign management
- Tailor your resume to emphasize skills and experiences relevant to this role
- Prepare examples of successful paid search campaigns you've managed and the results you achieved
- Demonstrate your understanding of Dentsu's business and the role's responsibilities during the interview
ATS Keywords: Google Ads, Microsoft Ads, Paid Search, Campaign Management, Analytics, Leadership, Team Management, Communication, Strategic Insight
ASSUMPTION: Dentsu's interview process focuses on assessing technical skills, communication, and leadership abilities, as well as cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- SA360 (or similar paid search management platforms)
- Google Analytics
- Google Tag Manager
- Data attribution models
- AI-driven bidding strategies
- Automation tools
ASSUMPTION: While experience with SA360 is highly desirable, the company is willing to provide training for the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Diversity
- Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have strong communication skills and the ability to work effectively with clients and internal teams?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Dentsu's company culture values collaboration, innovation, and diversity, with a strong focus on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Managing client expectations and delivering results in a fast-paced environment
- Staying up-to-date with industry trends and platform updates
- Balancing the responsibilities of managing campaigns, mentoring team members, and contributing to strategic planning
- Adapting to changes in the paid search landscape and client needs
ASSUMPTION: The Paid Search Manager role presents unique challenges related to client management, industry trends, and balancing multiple responsibilities.
📈 Similar Roles Comparison
- Compared to other Paid Search Manager roles, this position offers a structured career development pathway and opportunities to work on large, performance-driven campaigns
- Industry-specific context: The advertising industry in London is competitive and dynamic, with a strong focus on data-driven decision-making and innovation
- Career path comparison: This role provides a clear path for career progression, from Paid Search Executive to Paid Search Director and beyond
ASSUMPTION: This Paid Search Manager role offers unique opportunities for career growth and development within Dentsu's large and diverse organization.
📝 Sample Projects
- Developing and executing a paid search strategy for a major retail client, driving a 25% increase in online sales
- Managing and optimising a multinational client's Google Ads and Microsoft Ads campaigns, resulting in a 15% reduction in cost-per-acquisition
- Collaborating with internal teams to implement AI-driven bidding strategies, improving campaign performance by 10% within three months
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to a Paid Search Manager at Dentsu.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of a Paid Search Manager in this role?
- How does this role support the growth and development of Paid Search Executives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Dentsu support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions help applicants better understand the role's responsibilities, priorities, and challenges, as well as Dentsu's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, including specific examples of paid search campaign management and achievements
- Prepare a cover letter that demonstrates your understanding of the role and your fit for Dentsu's company culture
- If applicable, prepare examples of successful paid search campaigns you've managed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
