Paid Search Manager

📌 Core Information

🔹 Job Title: Paid Search Manager

🔹 Company: Arrow Electronics

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing and Communications

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing global paid search strategy
• Managing and optimizing paid search campaigns across major platforms
• Collaborating cross-functionally with analytics teams
• Driving measurable results through data-driven decision making

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in managing substantial marketing budgets.

📋 Key Responsibilities

✅ Developing and executing global paid search strategy for channels such as Google and Bing, aligning with broader marketing objectives and business goals

✅ Overseeing brand budget allocation and establishing performance benchmarks for paid search channels

✅ Owning end-to-end creation and implementation of campaigns, including media plan creation, campaign setup, daily checks, weekly reporting, and optimizations

✅ Leading cross-functional collaboration with analytics team to ensure accurate and clean data across platforms

✅ Running quarterly reviews to evaluate and iterate on strategy based on market trends and KPIs

✅ Managing all aspects of B2B PPC campaigns including search, display, paid social, and retargeting

✅ Driving lead generation testing efforts across paid search channels Google and Bing

✅ Developing and executing data-driven digital marketing strategies to drive traffic, leads, and sales

✅ Managing ad budgets, optimizing bidding strategies, and tracking ROI for paid campaigns

✅ Analyzing campaign performance using Google Analytics, Search Console, and third-party tools

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in digital marketing with specific focus on paid search campaign management

Required Skills:

• Proven success managing and optimizing sophisticated search advertising campaigns
• Proficiency in Google Ads, Microsoft Advertising, and related platforms
• Strong analytical skills with ability to extract insights from complex data sets
• Experience managing substantial marketing budgets effectively
• Knowledge of current SEM best practices, trends, and algorithm updates
• Excellent communication skills for cross-functional collaboration
• Strong attention to detail and ability to manage multiple priorities
• Google Ads and Microsoft Advertising certifications
• Experience with marketing automation platforms and CRM integration
• Working knowledge of SEO principles and their relationship to paid search
• Experience with scripts, automation, and feed management
• International market experience

Preferred Skills:

• Experience evolving channel strategies and tactics based on customer insights and product evolution

ASSUMPTION: Candidates with a proven track record in driving ROI through paid search campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for this role and experience level)

Benefits:

• Insurance
• Bonus
• Growth Opportunity

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet. Arrow Electronics is a global technology company that guides innovation forward for thousands of leading technology manufacturers and service providers.

Company Size: 10,001+ employees. As a large organization, Arrow offers extensive resources and opportunities for career growth.

Founded: 1935. Arrow has a rich history and established reputation in the technology industry.

Company Description:

• Arrow Electronics (NYSE: ARW) guides innovation forward for thousands of leading technology manufacturers and service providers.
• With 2024 sales of $27.9 billion, Arrow develops technology solutions that help improve business and daily life.
• The company's broad portfolio spans the entire technology landscape, helping customers design, distribute, and deploy forward-thinking products.

Company Specialties:

• Value-added distribution
• Global supply chain management
• Marketing and business development support services
• Emerging technology solutions
• IT asset disposition and value recovery
• Design engineering
• Enterprise mobility
• Data center management

Company Website: arrow.com

ASSUMPTION: Arrow Electronics is a well-established company with a strong presence in the technology industry, offering a wide range of career opportunities and resources for professional growth.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a strategic mindset and significant experience in paid search management.

Reporting Structure: This role reports directly to the Global Marketing Manager and collaborates cross-functionally with analytics teams.

Work Arrangement: Full-time, on-site. This role requires regular on-site presence for effective collaboration and communication.

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to work on diverse projects and campaigns
• Career progression into senior marketing roles or management positions

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with potential to make a substantial impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Corporate headquarters. Arrow's headquarters in Bengaluru offers a professional and dynamic work environment.

Office Location(s): 9201 East Dry Creek Road, Centennial, Colorado, US; Frankfurter Straße 211, Neu-Isenburg, Hesse 63263, DE

Geographic Context:

• Bengaluru is the capital city of the Indian state of Karnataka and is known for its vibrant tech industry and startup ecosystem.
• The city offers a mix of traditional and modern infrastructure, with a rich cultural heritage and diverse culinary scene.
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Full-time, typically 40 hours per week. The work schedule may vary based on project demands and team needs.

ASSUMPTION: Bengaluru offers a dynamic and multicultural work environment, with a strong focus on technology and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision making
• Communication and collaboration skills
• Industry knowledge and experience in paid search management
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the company and the role by addressing the key responsibilities and required qualifications in your application
• Prepare examples of successful paid search campaigns you've managed and the results you've achieved
• Be ready to discuss your approach to data analysis, optimization, and strategy development

ATS Keywords: Paid Search, SEM, PPC, Google Ads, Microsoft Advertising, Digital Marketing, Campaign Management, Budget Management, Data Analysis, Cross-Functional Collaboration

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic mindset, analytical skills, and industry knowledge, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Advertising
• Google Analytics
• Search Console
• Third-party analytics tools
• Marketing automation platforms
• CRM systems

ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, with a focus on Google Ads and Microsoft Advertising for paid search campaign management.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Performance
• Collaboration
• Customer focus

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in paid search marketing?
• Can you provide an example of a time when you optimized a paid search campaign to improve ROI?
• How do you approach working with cross-functional teams to ensure accurate and clean data across platforms?

ASSUMPTION: Candidates who align with Arrow's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a large budget and multiple campaigns simultaneously may require strong organizational skills and attention to detail
• Keeping up with industry trends and algorithm updates may require continuous learning and adaptation
• Collaborating effectively with cross-functional teams may require strong communication and interpersonal skills
• Working in a fast-paced and dynamic environment may require flexibility and adaptability

ASSUMPTION: These challenges can be overcome with strong skills, experience, and a strategic mindset.

📈 Similar Roles Comparison

• This role is unique in its global focus and cross-functional collaboration, requiring a strategic mindset and strong analytical skills
• Paid search management roles in other companies may have a more narrow focus on specific platforms or regions
• Career progression in this role may lead to senior marketing roles or management positions within the company

ASSUMPTION: This role offers unique opportunities for growth and development within the company's marketing organization.

📝 Sample Projects

• Developing and executing a global paid search strategy for a new product launch
• Optimizing a B2B PPC campaign to improve lead generation and ROI
• Collaborating with the analytics team to improve data accuracy and reporting for paid search channels

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, requiring a strong understanding of paid search marketing and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the current paid search strategy and how this role fits into the broader marketing objectives?
• How does the analytics team support the paid search campaigns, and what are the key performance indicators (KPIs) used to measure success?
• What are the biggest challenges facing the paid search campaigns currently, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful paid search campaigns you've managed and the results you've achieved
• Be ready to discuss your approach to data analysis, optimization, and strategy development
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.