Paid Search Manager

📌 Core Information

🔹 Job Title: Paid Search Manager

🔹 Company: MiQ Digital

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time, Hybrid

🔹 Category: Advertising Services

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEM strategies aligned with business objectives
• Collaborating with digital marketers to align campaign strategies and goals for clients
• Managing and optimizing paid search campaigns to achieve client goals
• Analyzing campaign performance and providing actionable insights to clients and stakeholders
• Staying current with industry trends and platform updates

ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and strong analytical skills. The ideal candidate will have a proven track record in paid search and be comfortable working in a start-up environment.

📋 Key Responsibilities

✅ Campaign Planning & Execution: Develop comprehensive SEM strategies, conduct keyword research, competitor analysis, and industry trend monitoring. Collaborate with other digital marketers to align campaign strategies and goals for clients. Learn about MiQ's product stack and how search fits into their offering. Proactively introduce new ideas and initiatives while staying current on emerging trends.

✅ Campaign Maintenance, Reporting, and Insights: Create and manage search engine marketing (SEM) campaigns. Build out media buys for various platforms and oversee the day-to-day execution of paid media. Ensure campaigns hit required pacing and performance KPIs through consistent optimizations. Define campaign budgets, align campaign goals, and ensure adherence to search optimization principles. Analyze, review, and report on the effectiveness of paid campaigns to maximize results and make recommendations for future campaigns.

✅ Collaboration: Meet with clients to determine their goals and budget. Advise clients/stakeholders on costs, expectations, outcomes, and processes. Provide actionable insights on campaign performance to relevant stakeholders. Disseminate best practices and learnings across other MiQ teams. Create dashboards, reports, and present data, recommendations, and insights via regular and ad-hoc reporting platforms to help teams and clients understand and monitor the health and performance of the campaigns.

ASSUMPTION: This role involves a high degree of collaboration with both internal teams and external clients. Strong communication and project management skills are essential to succeed in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 4 years of experience running paid search (SEM) campaigns within Google Ads/SA360, Microsoft, Google Analytics, GTM, and Tableau (or similar data visualization tools)

Required Skills:

• Strong mathematical and analytical skills
• Proven track record of driving ROAS/ROI through paid search
• Knowledge of landing page optimization and A/B testing methodologies
• Clear evidence of servicing advertisers to a high standard
• Ability to multitask, prioritize, and stay organized
• Excellent Excel and PowerPoint skills for client reporting and insights
• Strong communication skills and ability to work both independently and within a team environment
• Ability to problem-solve, work independently, and identify potential risks
• Alignment with MiQ's core values/culture

Preferred Skills:

• Client Services background
• Experience managing and planning paid search strategy, presenting to clients, and executing as per plan

ASSUMPTION: Candidates with a client services background may have an advantage in this role, but it is not required. Strong analytical skills and a proven track record in paid search are more important.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Paid Search Manager role in Toronto)

Benefits:

• Competitive compensation that includes an annual bonus and profit share
• No copay benefits from day 1 (single or family) - medical, dental, vision
• 25 vacation days
• 2 extra paid days of Inclusion Leave per year
• 6 months paid parental leave
• RRSP matching contribution plan
• Wellness benefits, including access to the benefits provider Consult+
• Opportunities for growth
• Flexible work environment with both remote and in-office attendance and fun team-building activities
• 2 weeks virtual orientation to learn about the business and meet the broader team upon joining MiQ

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Paid Search Manager role in Toronto. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: MiQ Digital operates in the Advertising Services industry, focusing on programmatic media solutions for marketers and agencies. They specialize in enterprise analytics, technology platforms, and data-driven marketing strategies.

Company Size: MiQ Digital has 501-1,000 employees globally, with a significant presence in North America, Europe, and Asia. This size allows for ample opportunities for growth and career advancement while maintaining a collaborative and agile work environment.

Founded: MiQ Digital was founded in 2010 and has since grown to become a leading programmatic media partner, known for its innovative approach to data-driven marketing.

Company Description:

• MiQ Digital is a global programmatic media partner for marketers and agencies, specializing in enterprise analytics, technology platforms, and data-driven marketing strategies.
• The company is known for its agnostic approach, leveraging the best buying platforms, ad inventory, and audience intelligence to deliver first-class service and unmatched performance on brand and agency ad campaigns.
• MiQ Digital's technology puts sophisticated AI in the hands of industry experts to make unbiased decisions that never compromise on reach, ROI, quality, or insight.

Company Specialties:

• Enterprise Analytics
• Technology platform
• Programmatic
• Brand Solutions
• Performance Solutions
• Media Analytics
• Omnichannel
• Marketing
• Advertising
• Data Science
• and Analytics

Company Website: wearemiq.com

ASSUMPTION: MiQ Digital's global presence and focus on data-driven marketing make it an attractive option for candidates seeking a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, hands-on campaign management, and strong analytical skills. The ideal candidate will have 4-10 years of experience in paid search and be comfortable working in a start-up environment.

Reporting Structure: The Paid Search Manager will report directly to the Head of Paid Search and collaborate with other digital marketers, data analysts, and client services teams.

Work Arrangement: This is a hybrid role, with a combination of remote and on-site work. The specific work arrangement may vary based on the candidate's needs and the team's requirements.

Growth Opportunities:

• As MiQ Digital continues to expand its paid search capabilities, there will be opportunities for the Paid Search Manager to grow into a leadership role or take on more strategic responsibilities.
• The company's global presence also offers opportunities for international relocation and career advancement.
• MiQ Digital's focus on employee development and growth ensures that there are ample opportunities for professional and personal growth.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more strategic responsibilities or advance into leadership positions as the company expands its paid search capabilities.

🌍 Location & Work Environment

Office Type: MiQ Digital's Toronto office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): 60 Adelaide St East, 9th Floor, Toronto, Ontario M5C 3E4, Canada

Geographic Context:

• Toronto is a multicultural city with a thriving tech industry, offering a diverse range of cultural, recreational, and culinary experiences.
• The city has a humid continental climate, with warm summers and cold winters, and is known for its four distinct seasons.
• Toronto is well-connected by public transportation, making it easy to commute to the office from various neighborhoods.

Work Schedule: The work schedule for this hybrid role is flexible, with a combination of remote and on-site work. The specific work arrangement may vary based on the candidate's needs and the team's requirements.

ASSUMPTION: Toronto's vibrant and diverse culture, along with its thriving tech industry, makes it an attractive location for professionals seeking a dynamic and innovative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and team members
• Background check and reference check
• Job offer

Key Assessment Areas:

• Technical skills in paid search, including platform proficiency and campaign management
• Analytical skills and data-driven decision-making
• Communication and collaboration skills, both written and verbal
• Problem-solving and troubleshooting abilities
• Alignment with MiQ Digital's core values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of MiQ Digital's business and how your skills and experience align with their needs.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication style, and cultural fit.
• Showcase your portfolio or examples of your past work, if applicable.

ATS Keywords: Paid Search, SEM, Google Ads, Microsoft, Google Analytics, Tableau, ROAS, ROI, Landing Page Optimization, A/B Testing, Client Services, Analytical Skills, Communication Skills, Problem Solving, Adaptability, Team Player, Technical Skills

ASSUMPTION: MiQ Digital's interview process is designed to assess both technical skills and cultural fit. Candidates should be prepared to demonstrate their expertise in paid search and their ability to thrive in a dynamic and collaborative work environment.

🛠️ Tools & Technologies

• Google Ads/SA360
• Microsoft Advertising
• Google Analytics
• GTM
• Tableau (or similar data visualization tools)
• Excel
• PowerPoint

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion – We love and live what we do
• Determination - We always find a way to figure it out
• Unity – We back each other and challenge each other
• Agility – We anticipate the unexpected, embrace and adapt to change
• Courage – We dare to think unconventionally

Work Style:

• Collaborative and dynamic, with a focus on teamwork and innovation
• Fast-paced and adaptable, with a start-up mindset
• Data-driven and analytical, with a focus on continuous improvement

Self-Assessment Questions:

• Do you align with MiQ Digital's core values, particularly in terms of passion, determination, unity, agility, and courage?
• Are you comfortable working in a fast-paced, collaborative environment with a start-up mindset?
• Do you have strong analytical skills and a data-driven approach to problem-solving?

ASSUMPTION: MiQ Digital's company culture is dynamic, collaborative, and data-driven. Candidates should be comfortable working in a fast-paced environment and be able to thrive in a team-oriented setting.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple campaigns simultaneously, which can be challenging at times.
• As a growing company, MiQ Digital may experience changes in priorities and scope, which can impact the role's responsibilities and workload.
• The Toronto office may have a flexible work arrangement, which can require adaptability and self-motivation.
• The role may require occasional travel to other MiQ Digital offices or client sites, depending on business needs.

ASSUMPTION: While this role offers many opportunities for growth and professional development, it also comes with its own set of challenges. Candidates should be prepared to manage tight deadlines, adapt to changes, and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other Paid Search Manager roles, this position offers a unique opportunity to help launch MiQ Digital's paid search arm in Canada, providing a high degree of autonomy and growth potential.
• In the broader advertising services industry, MiQ Digital is known for its innovative approach to data-driven marketing and commitment to continuous improvement, setting it apart from other companies in the space.
• Career-wise, this role offers a clear path for growth, with opportunities to take on more strategic responsibilities or advance into leadership positions as the company expands its paid search capabilities.

ASSUMPTION: This role offers a unique opportunity for candidates seeking a dynamic and innovative work environment, with a high degree of autonomy and growth potential.

📝 Sample Projects

• Developing and executing a comprehensive SEM strategy for a major retail client, driving significant increases in ROAS and revenue
• Optimizing a paid search campaign for a B2B software company, resulting in a 30% reduction in cost per acquisition and a 25% increase in conversion rate
• Collaborating with a cross-functional team to launch a new product, including developing and executing a paid search strategy to drive awareness and adoption

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the Paid Search Manager may face in this role, from strategic planning and execution to optimization and collaboration.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader paid search strategy for MiQ Digital in Canada?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does MiQ Digital support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to setting yourself up for success. It also allows you to gain valuable insights into the company's priorities, culture, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your paid search expertise and alignment with MiQ Digital's core values.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication style, and cultural fit.
• Showcase your portfolio or examples of your past work, if applicable.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.