Paid Search Media Manager

📌 Core Information

🔹 Job Title: Paid Search Media Manager

🔹 Company: Hawke Media

🔹 Location: Santa Monica, California

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Serving as the client-facing point of contact for Paid Search strategies.
• Developing, executing, and managing Google Ads & Microsoft Ads tactics for client portfolios.
• Taking responsibility for all client deliverables, campaign performance, and reporting.
• Regularly communicating with clients through weekly video calls and emails.
• Establishing strong interpersonal relationships with clients.

ASSUMPTION: This role requires a high level of client interaction and account management skills. The ideal candidate will have experience in client-facing roles and be comfortable with regular communication and performance reporting.

📋 Key Responsibilities

✅ Serve as the client-facing point of contact for Paid Search strategies.

✅ Develop, execute, and manage Google Ads & Microsoft Ads tactics for client portfolios.

✅ Take responsibility for all client deliverables, campaign performance, and reporting.

✅ Regularly communicate with clients through weekly video calls and emails.

✅ Demonstrate knowledge of both ecommerce and lead generation strategies.

✅ Establish strong interpersonal relationships with clients.

✅ Effectively tell a story from the data in clients' accounts.

✅ Professionally overcome objections via email or calls.

✅ Be accountable for thought leadership activities with clients and internally.

✅ Own the client relationship, aiming for high satisfaction and retention.

✅ Work at all levels with an eye for detail to achieve quality & process goals.

ASSUMPTION: This role requires a strong focus on client satisfaction and retention. The ideal candidate will have a proven track record of building and maintaining strong client relationships.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-4+ years of experience in Paid Search or Paid Media related position managing accounts.

Required Skills:

• Advanced knowledge of Google Ads, Microsoft Ads, and other Paid Search platforms.
• High level of emotional intelligence.
• Ability to provide thought leadership within the search landscape.
• Strong verbal and written communication skills.
• Highly experienced in retargeting strategies and tactics.
• Ability to work both independently and in a team environment.
• Impeccable time management skills.
• Highly experienced with audience creation and segmentation, messaging, scaling, and budgeting.
• Can execute and teach manual bidding for conversions and standard events, ad fatigue and refresh, and general account/campaign optimization.
• Approaches all challenges as new learning and growth opportunities.
• Makes novel and innovative contributions to refine and improve channel on-boarding & launch processes.
• Possess solid knowledge of campaign structure, bidding strategies, feed optimization, offline conversion tracking, advanced remarketing, attribution, etc.
• Demonstrate a solid understanding of metrics such as MER, ROAS, CPA, etc.

Preferred Skills:

• Fluency in at least 2 Hawke preferred systems.
• Knowledge of targeting strategies based on product SKUs, conditional logic & predictive analytics.
• Automation building, segmentation, AB testing, data analysis, and creative strategic thinking skills.
• Understands best practices for campaign/full funnel setup, pixel implementation, testing methodologies, segmentation, deliverability, and reporting.
• Ability to manage client expectations, assist in project management, research, audience and strategy definition, and other Amazon responsibilities.
• Excellent presentation skills both in person and video.

ASSUMPTION: The ideal candidate will have a strong background in Paid Search and a proven track record of managing client accounts. Experience with Google Ads and Microsoft Ads is essential, as is a solid understanding of ecommerce and lead generation strategies.

💰 Compensation & Benefits

Salary Range: $65,000.00 - $70,000.00 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM PST

ASSUMPTION: The salary range provided is based on industry standards for a Paid Search Media Manager role in the Santa Monica, California area. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Hawke Media is a performance marketing agency specializing in digital strategy, media buying, and creative design. They have grown over 4,500 brands since their founding in 2014.

Company Size: Hawke Media is a mid-sized company with 201-500 employees.

Founded: Hawke Media was founded in 2014 and is headquartered in Santa Monica, California.

Company Description:

• Hawke Media is a top-tier, award-winning performance marketing agency.
• They believe in a service-oriented approach to marketing and have customized data-driven, performance solutions for businesses of all sizes and industries.
• Hawke Media has successfully grown over 4,500 brands and has been recognized as a top agency by various industry publications.

Company Specialties:

• Digital Strategy
• Email Marketing
• Media Buying
• Social Media Advertising
• Influencer Marketing
• Creative Design
• Affiliate Marketing
• Paid Acquisition
• SEM Marketing
• SEO Optimization
• Pay Per Click
• Branding
• Web Design and Development
• Mobile Development and Marketing
• Display Advertising
• Content Marketing
• Conversion Rate Optimization
• Public Relations and Personal Branding
• Amazon Marketing
• Retail Marketing
• Integrated Marketing
• TikTok
• Partnerships
• Link Building
• B2B
• Ecommerce
• and Brand Strategy

Company Website: http://www.hawkemedia.com

ASSUMPTION: Hawke Media is a well-established performance marketing agency with a strong focus on client satisfaction and results-driven strategies.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring several years of experience in Paid Search or a related field.

Reporting Structure: The Paid Search Media Manager reports directly to the Paid Media Director and works closely with the Paid Media team and other departments within the agency.

Work Arrangement: This role is on-site, with the option for hybrid or remote work for the right candidate.

Growth Opportunities:

• Proven track record of career progression within the agency.
• Opportunities for advancement to Senior Media Manager or Director roles.
• Potential to work on high-profile client accounts and gain valuable experience.

ASSUMPTION: Hawke Media offers growth opportunities for motivated and talented individuals looking to advance their careers in the performance marketing industry.

🌍 Location & Work Environment

Office Type: Hawke Media's headquarters is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 1714 16th St, Santa Monica, California 90404, US

Geographic Context:

• Santa Monica is a coastal city in Southern California, known for its beaches, shopping, and dining options.
• The city is centrally located between Los Angeles and Ventura counties, providing easy access to major highways and public transportation.
• Santa Monica has a Mediterranean climate, with mild winters and warm summers.

Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM PST, with the option for flexible hours or remote work for the right candidate.

ASSUMPTION: Hawke Media's office is located in a vibrant and convenient area, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers page.
• Phone or video screening with the HR department.
• In-depth phone or video interview with the Paid Media Director.
• On-site or virtual interview with the Paid Media team and other relevant stakeholders.
• Background check and reference check.
• Job offer and onboarding.

Key Assessment Areas:

• Paid Search knowledge and experience.
• Client management and communication skills.
• Problem-solving and analytical skills.
• Cultural fit and alignment with Hawke Media's values.
• Long-term career goals and aspirations.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant Paid Search experience and skills.
• Be prepared to discuss your approach to client management and communication, as well as your problem-solving skills.
• Research Hawke Media's company culture and values, and be ready to discuss how your personal values align with theirs.
• Prepare questions to ask the interviewers about the role, the team, and the company's growth opportunities.

ATS Keywords: Paid Search, Google Ads, Microsoft Ads, Client Management, Communication Skills, Problem-Solving, Paid Media, Ecommerce Strategies, Lead Generation

ASSUMPTION: Hawke Media's application process is designed to assess the candidate's Paid Search knowledge, client management skills, and cultural fit with the company's values.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• Google Analytics
• Google Tag Manager
• Google Merchant Center
• Google Data Studio
• Excel
• PowerPoint
• Asana
• Slack
• Zoom

ASSUMPTION: The ideal candidate will have experience with Google Ads, Microsoft Ads, and other relevant Paid Search platforms, as well as proficiency in data analysis and reporting tools.

👔 Cultural Fit Considerations

Company Values:

• Client-centric excellence
• Curiosity and continuous learning
• Collaboration and teamwork
• Integrity and transparency
• Accountability and ownership

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and data-focused
• Creative and innovative
• Client-focused and solution-oriented

Self-Assessment Questions:

• Do you have a proven track record of building and maintaining strong client relationships?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you possess strong communication skills and the ability to effectively tell a story from data?
• Are you curious and committed to continuous learning and improvement?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: Hawke Media values candidates who are client-centric, curious, collaborative, and results-driven. The ideal candidate will have a strong work ethic, a commitment to continuous learning, and the ability to thrive in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing multiple client accounts and campaigns simultaneously.
• Keeping up with industry trends and best practices in Paid Search.
• Dealing with client objections and managing expectations.
• Working in a fast-paced, dynamic environment with tight deadlines.
• Balancing client management responsibilities with campaign optimization and performance analysis.

ASSUMPTION: The ideal candidate will be able to manage multiple projects simultaneously, keep up with industry trends, and thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to other Paid Search Media Manager positions, but may require more client management and communication responsibilities.
• Hawke Media's focus on client-centric excellence and continuous learning sets it apart from other agencies in the industry.
• Career progression opportunities may be more limited in smaller agencies or in-house marketing teams compared to Hawke Media.

ASSUMPTION: Hawke Media's Paid Search Media Manager role offers a unique blend of client management, Paid Search expertise, and growth opportunities within a dynamic, results-driven agency environment.

📝 Sample Projects

• Developing and executing a comprehensive Paid Search strategy for an ecommerce client, resulting in a 30% increase in online sales.
• Managing a lead generation campaign for a B2B client, achieving a 25% reduction in cost per acquisition.
• Optimizing a retail client's Google Shopping campaign, leading to a 15% increase in conversion rate.

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute effective Paid Search strategies, manage client accounts, and optimize campaign performance.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Hawke Media support the professional development and growth of its employees?
• What are the most rewarding aspects of working at Hawke Media, according to current employees?
• How does Hawke Media approach client management and communication, and what are the expectations for this role?
• What are the most important qualities and skills you're looking for in a successful Paid Search Media Manager?

ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates the candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://www.hawkemedia.com/careers
• Tailor your resume and cover letter to highlight your relevant Paid Search experience and skills.
• Prepare for your phone or video screening by researching Hawke Media's company culture and values.
• Prepare questions to ask the interviewers about the role, the team, and the company's growth opportunities.
• Follow up with the HR department after your interview to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.