📌 Core Information
🔹 Job Title: Paid Search & Metasearch Manager
🔹 Company: AccorCorpo
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Ownership of Paid Search and Metasearch channels for the French market
- Accountability for delivery and reporting of these channels
- Collaboration with global teams on acquisition levers and projects
- Significant stakeholder coordination with eCommerce, marketing, global teams, partners, and agencies
- Analytical requirements to analyze KPIs, develop new approaches, and implement action plans
ASSUMPTION: This role requires a high level of coordination and analytical skills to manage multiple stakeholders and optimize marketing campaigns.
📋 Key Responsibilities
✅ Set up and adapt campaigns based on flows, demand, and destination in need
✅ Monitor, track, report, and present on paid search and metasearch performance
✅ Manage and optimize attributed marketing budgets to drive positive ROI
✅ Collaborate and liaise with global teams/agencies to optimize marketing campaigns
✅ Suggest optimization through A/B testing and participate in pilot tests with the Global team/agencies
✅ Coordinate with publishers on improvements in Metasearch approaches
✅ Evaluate publisher recommendations and identify appropriate strategies relevant to the region
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple tasks and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 3 years of eCommerce experience, preferably in Paid Search or Metasearch, and/or in the travel/hospitality industry
Required Skills:
- Results-oriented, data-driven approach
- Excellent analytical skills for data interpretation and report generation
- Adaptability to fast-paced environments with a deadline-driven focus
- Strong communication skills and ability to manage multiple stakeholders
- Proficiency in MS Office applications
- Fluency in English and French
Preferred Skills:
- Experience in analytics tools: PowerBi, Tableau, GA
ASSUMPTION: Candidates with experience in the hospitality industry or relevant analytics tools may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on industry standards for a mid-level marketing role in Paris)
Benefits:
- Discounts for hotels worldwide
- Annual bonus based on performance
- Medical and sport subscription
Working Hours: Full-time (Hybrid: 3 days in the office + 2 days at home)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Paris. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. AccorCorpo is part of the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations worldwide.
Company Size: 10,001+ employees. As part of a large organization, applicants can expect structured processes and extensive resources.
Founded: 1967. Accor was founded by Paul Dubrule and Gérard Pélisson, and has since grown into a global leader in the hospitality industry.
Company Description:
- Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations.
- With Accor, your personality is valued, and your opportunities for growth know no boundaries.
- Every action you take can have a positive and memorable impact on the experience of customers, colleagues, and the planet.
Company Specialties:
- Accommodation
- Lodging
- Spas
- Conference venues
- Hotels and resorts
- Food & Beverage and Restaurants
Company Website: careers.accor.com
ASSUMPTION: AccorCorpo is part of the Accor Group, which offers extensive opportunities for career growth and development within the hospitality industry.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement within the Accor Group.
Reporting Structure: This role reports directly to the eCommerce Manager and works closely with global teams, marketing, and other stakeholders.
Work Arrangement: Hybrid: 3 days in the office + 2 days at home.
Growth Opportunities:
- Potential to work on global projects and collaborate with international teams
- Opportunities to develop skills in analytics, marketing, and project management
- Possibility to progress to senior roles within the Accor Group
ASSUMPTION: This role offers strong growth potential within the Accor Group, with opportunities to develop skills and advance in the hospitality industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the heart of Paris.
Office Location(s): Paris, Île-de-France, France
Geographic Context:
- Paris is a vibrant, multicultural city with a rich history and thriving arts scene.
- The Île-de-France region offers a high quality of life, with excellent education, healthcare, and recreational opportunities.
- Paris is well-connected by public transportation, making it easy to commute to the office.
Work Schedule: Full-time (Hybrid: 3 days in the office + 2 days at home)
ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, while the central Paris location provides easy access to cultural attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Analytical skills and data-driven approach
- Communication and stakeholder management skills
- Cultural fit with the Accor Group and team
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your analytical skills and data-driven approach in your application materials.
- Showcase your ability to manage multiple stakeholders and work in a fast-paced environment.
ATS Keywords: Paid Search, Metasearch, Stakeholder Coordination, Analytical Skills, Data Interpretation, Report Generation, Adaptability, Communication Skills, eCommerce Experience, Analytics Tools, PowerBi, Tableau, Google Analytics, MS Office Proficiency, French Language, English Language
ASSUMPTION: The application process for AccorCorpo may involve multiple rounds of interviews and assessments to evaluate candidates' skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Analytics tools: PowerBi, Tableau, Google Analytics
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the team and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Heartist: Showing genuine care and empathy for guests and colleagues
- Innovative: Embracing change and continuous improvement
- Spirited: Demonstrating passion, energy, and enthusiasm
Work Style:
- Collaborative: Working closely with global teams and stakeholders
- Data-driven: Making decisions based on data and analytics
- Adaptable: Thriving in a fast-paced, dynamic environment
Self-Assessment Questions:
- Do you have a genuine passion for hospitality and customer service?
- Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
- Do you have strong analytical skills and a data-driven approach to decision-making?
ASSUMPTION: Candidates who align with Accor's company values and work style will be a strong fit for this role and the organization.
⚠️ Potential Challenges
- Managing multiple stakeholders and coordinating with global teams may be challenging at times.
- Working in a fast-paced environment with tight deadlines may require strong time management and prioritization skills.
- Adapting to changes in the market and industry trends may require continuous learning and growth.
- Competing with other hospitality companies for market share and customer attention may present challenges.
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other Paid Search and Metasearch Manager positions in the hospitality industry, but may have more focus on global collaboration and stakeholder management.
- Compared to related roles in other industries, this position may have more emphasis on customer service and hospitality-specific KPIs.
- Career progression in this role may involve moving into senior marketing roles within the Accor Group or transitioning into other areas of the hospitality industry.
ASSUMPTION: This role offers unique opportunities for growth and development within the Accor Group and the hospitality industry as a whole.
📝 Sample Projects
- Developing and implementing a new campaign strategy to increase bookings during the off-peak season
- Analyzing customer data to identify trends and optimize marketing efforts
- Collaborating with global teams to launch a new marketing campaign across multiple regions
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that may be encountered in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the most significant challenges facing the hospitality industry, and how does this role address them?
- How does Accor support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
- How does Accor foster a culture of innovation and continuous improvement?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, and demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through careers.accor.com
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for the interview by researching AccorCorpo, the Accor Group, and the hospitality industry.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
