📌 Core Information
🔹 Job Title: Paid Search Specialist
🔹 Company: Rockstar
🔹 Location: Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Managing digital advertising campaigns across paid search, display, and programmatic platforms
- Analyzing campaign performance and providing data-driven insights
- Collaborating with management and external project managers to create consumer content and digital experiences
- Crafting advertising budgets and phasing schedules
- Communicating campaign performance and sales forecasts to key stakeholders
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making. The ideal candidate will have experience in managing PPC and display ad campaigns and be comfortable working in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Create, manage, and optimize digital advertising campaigns across various platforms
✅ Develop and maintain data visualizations to monitor campaign performance
✅ Conduct deep-dives into campaign data to build hypotheses and recommendations for incremental sales growth
✅ Craft advertising budgets and campaign phasing schedules with senior management
✅ Work with Strategy Analysts and Managers to provide sales forecasts and communicate campaign performance to key stakeholders
ASSUMPTION: This role involves a significant amount of data analysis and requires strong attention to detail. The ideal candidate will be comfortable working with large datasets and using tools such as Excel and SQL.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a closely related major
Experience: 2-5 years of experience managing PPC and display ad campaigns
Required Skills:
- Strong quantitative and analytical skills
- Proficiency in marketing data analysis with Excel
- Proficiency with SQL
- Excellent written and oral communication skills
- Proactive team player with leadership responsibilities
- Experience drafting copy and content for consumer-facing websites, landing pages, or email campaigns
- Experience interfacing with clients and communicating deadlines and expectations
Preferred Skills:
- Experience actively managing campaigns on the Amazon Advertising, Google AdWords, and/or Facebook Ads platforms
- Proficiency in graphic design with Adobe Photoshop and Illustrator
- Proficiency editing video with Final Cut Pro or Adobe Premiere Pro
ASSUMPTION: While not explicitly stated, proficiency in Google Analytics and other marketing analytics tools would be beneficial for this role. Additionally, experience in the e-commerce industry or working with Amazon-specific advertising platforms would be a plus.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Paid Search Specialist role with 2-5 years of experience in Canada, the estimated salary range is CAD $60,000 - $85,000 per year. This range may vary depending on the candidate's specific skills and experience.
Benefits:
- Remote work flexibility
- Opportunity to work with a diverse range of clients in the e-commerce industry
- Exposure to senior management and potential for growth within the organization
Working Hours: Full-time (40 hours per week), with flexible hours to accommodate different time zones within the client base.
ASSUMPTION: While the salary range is an estimate based on industry standards, the final salary offer may vary depending on the candidate's specific skills and experience. Additionally, the benefits listed are based on typical benefits offered by companies of a similar size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: The company operates in the philanthropic fundraising services industry, with a focus on using music to educate underprivileged children and create grant and scholarship programs for youth and young adults.
Company Size: The company has a small team, with 2-10 employees, which may provide opportunities for close collaboration and growth within the organization.
Founded: The company was founded in 2014 by entrepreneur Eddie Phanichkul.
Company Description:
- The company aims to use music to educate underprivileged children and create hands-on experiences and performances to get them excited about music, science, and arts.
- The company also offers grant and scholarship programs designed to help youth and young adults afford tools for science, technology, art, and music.
- The company is based in Milwaukee, US, but operates remotely with a global client base.
Company Specialties:
- Nonprofit and business development
- Music and science education
Company Website: http://www.rockstarfoundation.org
ASSUMPTION: While the company's primary focus is on philanthropic fundraising services, the Paid Search Specialist role is focused on e-commerce marketing and may not directly involve the company's core mission.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in managing PPC and display ad campaigns.
Reporting Structure: The Paid Search Specialist will report directly to the head of Marketing and work closely with senior management and external project managers.
Work Arrangement: This role is remote, with flexible hours to accommodate different time zones within the client base.
Growth Opportunities:
- Exposure to senior management and potential for growth within the organization
- Opportunity to work with a diverse range of clients in the e-commerce industry
- Potential to expand skills and knowledge in areas such as graphic design and video editing
ASSUMPTION: While the company is small, the remote nature of the role and the diverse client base may provide opportunities for growth and exposure to a wide range of marketing challenges and solutions.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): The company is based in Milwaukee, US, but operates remotely with a global client base.
Geographic Context:
- The company operates remotely, with a global client base spanning the United States, Canada, Mexico, United Kingdom, European Union, India, China, Japan, and Australia.
- The company's headquarters are in Milwaukee, US, which is located in the Central Time Zone.
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones within the client base.
ASSUMPTION: The remote nature of the role may require the successful candidate to be comfortable working independently and managing their own time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth interview with senior management
- Final interview with the founder
Key Assessment Areas:
- Analytical skills and data-driven decision making
- Campaign management experience and strategic thinking
- Communication skills and ability to work with clients
- Cultural fit and alignment with the company's mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your experience managing PPC and display ad campaigns and the results you achieved
- Demonstrate your understanding of the company's mission and how your skills and experience align with their goals
ATS Keywords: PPC, display advertising, campaign management, data analysis, SQL, Excel, marketing, e-commerce, client management, budgeting, performance reporting
ASSUMPTION: The interview process may involve assessments or case studies to evaluate the candidate's analytical and campaign management skills.
🛠️ Tools & Technologies
- Google AdWords
- Facebook Ads
- Amazon Advertising
- SQL
- Excel
- Adobe Photoshop
- Adobe Illustrator
- Final Cut Pro or Adobe Premiere Pro
ASSUMPTION: The successful candidate should be comfortable learning and using new tools and technologies as needed to perform their role effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
Work Style:
- Remote and flexible work arrangements
- Data-driven decision making
- Close collaboration with senior management and clients
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working independently and managing your own time effectively?
- Do you have a strong attention to detail and excellent analytical skills?
- Are you passionate about using your marketing skills to make a positive impact on underprivileged children and youth?
ASSUMPTION: The company values innovation, collaboration, excellence, and integrity. The successful candidate should be able to demonstrate these values in their work and align with the company's mission.
⚠️ Potential Challenges
- The role may require working with a diverse range of clients, each with their own unique needs and expectations
- The remote nature of the role may present challenges in terms of communication and collaboration with team members and clients
- The fast-paced nature of the role may require the successful candidate to be comfortable working under tight deadlines and managing multiple projects simultaneously
- The company's small size may present limited opportunities for growth and advancement within the organization
ASSUMPTION: The successful candidate should be able to demonstrate strong communication skills and the ability to work effectively in a remote, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Paid Search Manager or Digital Marketing Specialist role, but with a focus on e-commerce marketing and a remote work arrangement
- The company's small size and remote work arrangement may provide opportunities for close collaboration with senior management and clients, but may also present limited opportunities for growth and advancement within the organization
- The company's focus on philanthropic fundraising services may provide opportunities for the successful candidate to use their marketing skills to make a positive impact on underprivileged children and youth
ASSUMPTION: The successful candidate should consider their career goals and personal preferences when evaluating this role and comparing it to similar roles in the industry.
📝 Sample Projects
- Managing a PPC campaign for an e-commerce client, resulting in a 25% increase in sales and a 15% reduction in cost per acquisition
- Creating a data visualization dashboard to monitor the performance of a display advertising campaign, leading to improved campaign performance and a 10% increase in click-through rate
- Conducting a deep-dive analysis of a client's campaign data, identifying an opportunity to optimize ad spend and resulting in a 15% increase in sales
ASSUMPTION: The successful candidate should be able to provide specific examples of their experience managing PPC and display ad campaigns and the results they achieved.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company's clients in the e-commerce industry?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to working with clients remotely and ensuring effective communication and collaboration?
- How does the company measure the success of its marketing campaigns and what key performance indicators (KPIs) does it use?
- What opportunities are there for the successful candidate to use their marketing skills to make a positive impact on underprivileged children and youth?
ASSUMPTION: The successful candidate should use the interview process to evaluate the company's culture, values, and approach to marketing, as well as to assess their fit with the company's mission and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare specific examples of your experience managing PPC and display ad campaigns and the results you achieved
- Demonstrate your understanding of the company's mission and how your skills and experience align with their goals
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
