📌 Core Information
🔹 Job Title: Paid Search Specialist
🔹 Company: TechnologyAdvice
🔹 Location: India (Remote)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: Mid-Level
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Managing paid campaigns across Google Ads and Microsoft Ads
- Optimizing campaigns for maximum performance
- Analyzing data to generate actionable insights
- Collaborating with cross-functional teams
ASSUMPTION: This role requires a strong understanding of paid media campaigns and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Own the building and day-to-day management of paid campaigns across Google Ads and Microsoft Ads
✅ Execute rigorous keyword management, including initial research, expansion, refinement, and negative keyword-sculpting
✅ Adjust and refine bid strategies based on performance trends, seasonal shifts, and market competition
✅ Identify tracking needs or issues for current campaigns and assist other teams in setting up new conversion events or troubleshooting when necessary
✅ Analyze campaign data to generate actionable insights, highlighting wins, gaps, and opportunities for deeper investment or cost-saving
ASSUMPTION: This role involves a significant amount of data analysis and requires strong problem-solving skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years managing paid media campaigns in Google Ads and Microsoft Ads
Required Skills:
- Proficient in Google Ads and Microsoft Ads
- Strong analytical mindset with a focus on metrics, outcomes, and continuous improvement
- Ability to interpret data and communicate clear, actionable insights
- Fluent in English, U.S. hours availability, with video call access
- Must have a working laptop/pc and internet and back-up connection
Preferred Skills:
- Experience with additional ad platforms (e.g., Meta, LinkedIn)
- Familiarity with Looker Studio and Tableau
ASSUMPTION: Candidates with experience in a fast-paced environment and a proven track record of driving business needs forward will be most successful in this role.
💰 Compensation & Benefits
Salary Range: ₹500 - ₹600 INR per hour (Based on industry standards for mid-level marketing roles in India)
Benefits: None (This is a contract position)
Working Hours: 6:30 PM - 3:30 AM IST (U.S. hours)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Media
Company Size: 201-500 employees
Founded: 2013
Company Description:
- B2B technology and software advice from the experts who use it.
- Helps B2B tech buyers manage the complexity and risk of the buying process.
- Owns over 20 media brands and serves more than 600 clients per year.
Company Specialties:
- Software Reviews
- Demand Generation
- Online Marketing
- Content Syndication
- B2B Lead Generation
Company Website: technologyadvice.com
ASSUMPTION: TechnologyAdvice is a growing company with a strong focus on providing valuable insights to B2B technology buyers.
📊 Role Analysis
Career Level: Mid-Level
Reporting Structure: This role reports directly to the Paid Media Team Lead.
Work Arrangement: Fully Remote (India)
Growth Opportunities:
- Potential to take on more responsibilities as the company grows.
- Opportunities to work with various teams and learn new skills.
ASSUMPTION: This role offers opportunities for growth and learning within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): Nashville, Tennessee (Headquarters)
Geographic Context:
- India is the second most populous country in the world, with a diverse culture and a growing tech industry.
- The time zone is IST (Indian Standard Time), which is 9.5 hours ahead of UTC.
- The work hours for this role are 6:30 PM - 3:30 AM IST, aligning with U.S. business hours.
Work Schedule: Monday - Friday, with flexible hours within the specified time frame.
ASSUMPTION: Working remotely in India for a U.S.-based company may require some flexibility in work hours to accommodate time zone differences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Technical skills in paid media management
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in paid media management.
- Include specific examples of data-driven decisions and their outcomes.
- Tailor your resume and cover letter to emphasize your fit for this role and company.
ATS Keywords: Paid Search, Google Ads, Microsoft Ads, Keyword Management, Bid Strategies, Data Analysis, Campaign Optimization, Cross-Functional Collaboration
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Looker Studio
- Tableau
- Google Sheets
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Create opportunities for our audiences, our customers, our team members, and our communities.
- Foster a diverse and inclusive culture where people feel safe being themselves.
- Practice open and honest communication.
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong communication skills and the ability to work well with diverse teams?
ASSUMPTION: Candidates who align with TechnologyAdvice's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills.
- The fast-paced nature of the role may involve frequent changes in priorities and deadlines.
- Candidates may face competition from other experienced paid media professionals.
- Working U.S. hours may require some flexibility in personal schedules.
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Paid Media Manager or Paid Search Specialist role in other companies.
- However, TechnologyAdvice's remote-first culture and global team may offer unique opportunities for growth and learning.
- Candidates with experience in a fast-paced, dynamic environment may find this role particularly appealing.
ASSUMPTION: While this role shares similarities with other paid media positions, its unique context within TechnologyAdvice sets it apart.
📝 Sample Projects
- Optimizing a Google Ads campaign for a B2B software company, resulting in a 30% increase in conversions.
- Conducting keyword research and expansion for a Microsoft Ads campaign, leading to a 25% increase in click-through rate.
- Analyzing campaign data to identify trends and opportunities, and presenting insights to stakeholders to drive strategic decision-making.
ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities candidates can expect in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the biggest challenges facing the paid media team currently, and how can this role help address them?
- How does TechnologyAdvice support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does TechnologyAdvice foster a diverse and inclusive work environment?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for interviews by researching the company, practicing common interview questions, and familiarizing yourself with the tools and technologies listed in the job description.
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
