📌 Core Information
🔹 Job Title: Paid Search Specialist
🔹 Company: Tinuiti
🔹 Location: Mexico City, Mexico
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing high-impact Paid Search campaigns with monthly budgets exceeding $50K
- Analyzing campaign performance and making data-driven optimizations
- Collaborating with internal teams to improve processes and enhance client success
- Communicating insights and strategic recommendations to clients
ASSUMPTION: This role requires a balance of technical skills, analytical thinking, and strong communication abilities. The ideal candidate will have a proven track record in Paid Search and be comfortable working in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Implement and support Paid Search campaigns, including account setup, strategy development, and effective organization
✅ Utilize reporting, analytics, and trend tools to track campaign performance and make data-driven decisions
✅ Monitor campaign results regularly, conduct Quarterly Business Reviews, and end-of-year analyses to derive insights and strategies
✅ Collaborate with internal teams to improve processes, introduce new approaches, and effectively communicate insights based on campaign performance
✅ Communicate insights and findings derived from campaign performance to clients, as well as strategic recommendations
ASSUMPTION: The role requires a high level of autonomy and the ability to manage multiple campaigns simultaneously. Strong organizational skills and the ability to prioritize tasks are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-3 years of experience in executing and managing high-impact Paid Search campaigns or related digital advertising roles
Required Skills:
- Proven track record of executing successful campaigns with monthly budgets exceeding $50K
- Familiarity with competitive reporting tools such as SpyFu, Adthena, and/or Auction Insights
- Possession of Google Ads Search Certifications
- Proficiency in utilizing Paid Search platforms (such as Search Ads 360 or Skai)
- Proficiency in leveraging Google Analytics
- Advanced computer skills including Microsoft Excel & PowerPoint
- Excellent communication and interpersonal skills
- Ability to multitask, prioritize, and manage time effectively
Preferred Skills:
- Additional certifications in digital marketing or advertising
- Experience in training and collaborating with junior employees
ASSUMPTION: While the job description lists specific requirements, Tinuiti is an equal opportunity employer and encourages applicants from diverse backgrounds to apply. They value skills and experience over rigid qualifications.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for an Intermediate Paid Search Specialist role in Mexico City)
Benefits:
- Unlimited PTO
- Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
- Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
- Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
- Learning and Development (Mentor program and more)
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Mexico City. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees.
Company Size: Tinuiti has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Tinuiti was founded in 2004 and has since grown to become a leading player in the advertising services industry.
Company Description:
- Tinuiti is built for marketers who demand growth and accountability, uniting media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works.
- The company's proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.
- Tinuiti delivers measurable results with expert teams across Commerce, Search, Social, TV & Audio, and more.
Company Specialties:
- Facebook
- Amazon
- Google
- Instagram
- Streaming
- Analytics
- and Mobile Apps
Company Website: http://www.tinuiti.com
ASSUMPTION: Tinuiti's focus on data-driven decision-making and commitment to eliminating waste in marketing campaigns creates an environment that values analytical thinking and continuous learning.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports directly to the Paid Search Manager and may have supervisory responsibilities for junior team members.
Work Arrangement: Remote OK, with flexible scheduling and unlimited PTO.
Growth Opportunities:
- Advancement to Senior Paid Search Specialist or Paid Search Manager roles
- Expansion into related areas such as Social Media, Amazon, or Commerce Marketing
- Opportunities to work on high-profile client accounts and gain diverse industry experience
ASSUMPTION: Tinuiti's mid-sized company structure and focus on growth provide ample opportunities for career advancement and skill development.
🌍 Location & Work Environment
Office Type: Remote-friendly with physical offices in multiple locations across the U.S.
Office Location(s): Mexico City, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and diverse dining options.
- The city has a subtropical highland climate, with mild winters and warm summers.
- Mexico City is known for its rich history, historic landmarks, and museums.
Work Schedule: Full-time (40 hours per week) with flexible scheduling and unlimited PTO.
ASSUMPTION: The remote-friendly work environment and flexible scheduling allow for a healthy work-life balance, while the vibrant city of Mexico City offers numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Technical skills and knowledge of Paid Search platforms
- Analytical thinking and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Tinuiti's core values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on Paid Search campaign management and optimization
- Prepare for the technical assessment by brushing up on your knowledge of Paid Search platforms and analytics tools
- Demonstrate your understanding of Tinuiti's unique value proposition and how your skills and experience align with the company's mission
ATS Keywords: Paid Search, Campaign Management, Google Ads, Google Analytics, Data Analysis, Reporting, Client Communication, Process Improvement, Time Management
ASSUMPTION: Tinuiti's application process is designed to assess both technical skills and cultural fit, with a focus on finding candidates who can contribute to the company's mission and values.
🛠️ Tools & Technologies
- Google Ads (Search, Display, Shopping, and Video)
- Google Analytics
- Microsoft Excel & PowerPoint
- Paid Search platforms (such as Search Ads 360 or Skai)
- Competitive reporting tools (SpyFu, Adthena, Auction Insights)
ASSUMPTION: The tools and technologies listed are essential for success in this role and are commonly used in the Paid Search industry.
👔 Cultural Fit Considerations
Company Values:
- Unleash Greatness
- Never Stop Learning
- Ignite Your Passion
- Thankful Living
- Inspire Innovation & Change
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment and enjoy working with diverse teams?
- Are you passionate about continuous learning and staying up-to-date with industry trends and best practices?
- Do you possess strong communication skills and enjoy collaborating with both internal teams and clients to drive results?
ASSUMPTION: Tinuiti's core values and work style emphasize a culture of continuous learning, collaboration, and results-driven performance. Candidates who align with these values and work styles are likely to find success at the company.
⚠️ Potential Challenges
- Managing multiple high-impact campaigns simultaneously may require strong organizational skills and time management
- Keeping up with industry trends and best practices may necessitate ongoing learning and adaptation
- Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with team members
- Collaborating with diverse teams and clients may require strong communication and interpersonal skills
ASSUMPTION: While the Paid Search Specialist role presents numerous opportunities for growth and success, it also comes with its own set of challenges that candidates should be prepared to address.
📈 Similar Roles Comparison
- Unlike related roles in Social Media or Amazon Marketing, the Paid Search Specialist role focuses specifically on Google Ads and other paid search platforms
- This role requires a strong understanding of data analysis and reporting, as well as the ability to derive insights and make strategic recommendations based on campaign performance
- Career progression in Paid Search may involve advancing to Senior Paid Search Specialist or Paid Search Manager roles, or expanding into related areas such as Social Media, Amazon, or Commerce Marketing
ASSUMPTION: While the Paid Search Specialist role shares similarities with related marketing roles, it also has unique aspects that set it apart and offer distinct opportunities for career growth and development.
📝 Sample Projects
- Developing and implementing a comprehensive Paid Search strategy for a new client, including keyword research, ad copy creation, and landing page optimization
- Conducting a thorough analysis of an existing Paid Search campaign and identifying opportunities for optimization and improved performance
- Collaborating with internal teams to develop and present a Quarterly Business Review for a high-profile client, highlighting campaign performance, insights, and strategic recommendations
ASSUMPTION: The sample projects listed provide a snapshot of the types of tasks and responsibilities that a Paid Search Specialist might encounter in this role. Actual projects may vary based on client needs and industry trends.
❓ Key Questions to Ask During Interview
- Can you describe the typical Paid Search campaigns that the team works on, and how this role would contribute to their success?
- How does Tinuiti support the professional development and growth of its Paid Search Specialists?
- Can you provide an example of a time when the team faced a significant challenge in a Paid Search campaign, and how they worked together to overcome it?
- How does Tinuiti's proprietary technology, Bliss Point by Tinuiti, inform the team's approach to Paid Search campaign management?
- What is the typical work-life balance for a Paid Search Specialist at Tinuiti, and how is this supported by the company's remote-friendly work environment?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience and achievements in Paid Search campaign management and optimization
- Prepare a cover letter that demonstrates your understanding of Tinuiti's unique value proposition and how your skills and experience align with the company's mission
- If applicable, prepare a portfolio or examples of your work to showcase your skills and accomplishments in Paid Search
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
