📌 Core Information
🔹 Job Title: Paid Search Specialist (U.S. Remote)
🔹 Company: Purple
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: U.S. Remote
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing paid search campaigns across Google and Bing platforms
- Collaborating with management to meet campaign goals and conduct A/B testing
- Creating accurate and timely reports on campaign performance using tools like Looker and Excel
- Monitoring industry trends and competitive activity to inform strategy
- Keeping pace with search engine and PPC industry trends, best practices, and developments
ASSUMPTION: This role requires a strong understanding of paid search campaigns, with a focus on Google and Bing platforms. The ideal candidate will have experience working with budgets exceeding $50k/month and be comfortable using data analysis tools to drive optimizations.
📋 Key Responsibilities
✅ Execute and optimize paid search campaigns, including ad creation, targeting, and bidding strategies
✅ Collaborate with management to launch A/B and multivariate tests, and analyze results to inform next steps
✅ Create and maintain accurate reporting on paid search campaigns using tools like Looker and Excel
✅ Monitor campaign budget pacing and provide strategic recommendations to meet/exceed goals
✅ Research industry trends, monitor competitive activity, and build presentations to showcase campaign performance
✅ Keep pace with search engine and PPC industry trends, best practices, and developments
ASSUMPTION: This role requires strong analytical skills and attention to detail, as well as the ability to work independently and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or a related field
Experience: 1-3 years of paid search experience
Required Skills:
- Proficient in Google Ads and Bing Ads platforms (familiarity with Search Ads 360 is a plus)
- Strong foundational knowledge of search, shopping, and PMAX campaign structure, optimizations, trends, and best practices
- Experience working with feed management platforms (e.g., Productsup, Feedonomics, ChannelAdvisor)
- Proficient in Microsoft Excel, specifically for pivot tables, vlookups, and data trend analysis
- Strong analytical skills with the ability to interpret data and draw actionable insights
- Excellent written and verbal communication skills
- Rigorous attention to detail and time management skills
- Self-starter approach to work, positive attitude, and drive to consistently meet and exceed objectives
Preferred Skills:
- Previous experience supporting/managing paid search campaigns with budgets exceeding $50k/month
ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have a strong understanding of the e-commerce industry and be comfortable working with a variety of stakeholders.
💰 Compensation & Benefits
Salary Range: $63,800 - $75,000 per year
Benefits:
- Medical, Dental, Vision
- 401(k) Match
- Flexible PTO
- Earn a Mattress
- Purple Swag
- Amazing Purple Products
Working Hours: Full-time, with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level paid search specialist role in the United States. The benefits listed are those explicitly mentioned in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Purple is a digitally-native vertical brand in the retail industry, specializing in comfort products such as mattresses, pillows, and seat cushions.
Company Size: Purple has 1,001-5,000 employees, making it a mid-sized company. This size allows for a structured work environment with opportunities for growth and collaboration.
Founded: Purple was founded in 2015, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- Purple is committed to helping people feel and live better through innovative comfort solutions
- The company values collaboration, innovation, and a positive attitude
- Purple offers a unique work environment with a focus on employee comfort and well-being
Company Specialties:
- Comfort Products
- Seat Cushions
- Mattresses
- Sleep
- Comfort
- Pillows
- Sheets
- Home
- Startup
- Mattress
- Platform Beds
- Adjustable Beds
- Bedding
- Ecommerce
- Decor
- Video
- Comfort Technology
- and Feel Better
Company Website: purple.com
ASSUMPTION: Purple is a fast-growing company with a strong focus on innovation and customer satisfaction. The company values a positive attitude and a willingness to take on more responsibility.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring 1-3 years of paid search experience and a bachelor's degree in marketing or a related field.
Reporting Structure: The Paid Search Specialist reports directly to the Senior Manager of Paid Search.
Work Arrangement: This role is remote, with the expectation that the candidate will be based in the United States.
Growth Opportunities:
- As Purple continues to grow, there may be opportunities for the Paid Search Specialist to take on more responsibility and advance their career within the marketing department
- The company values a positive attitude and a willingness to take on more responsibility, which can lead to career growth opportunities
- Purple offers a unique work environment with a focus on employee comfort and well-being, which can contribute to overall job satisfaction and long-term career growth
ASSUMPTION: While not explicitly stated, it is assumed that there are opportunities for career growth within the marketing department at Purple.
🌍 Location & Work Environment
Office Type: Purple has multiple office locations, with the headquarters in Lehi, Utah. However, this role is remote and can be performed from anywhere in the United States.
Office Location(s): Lehi, Utah (HQ), West Valley City, Utah, McDonough, Georgia
Geographic Context:
- The United States has a large and diverse market for comfort products, with opportunities for growth and expansion
- The remote nature of this role allows for flexibility in work arrangements and the ability to work from anywhere in the United States
- The company's multiple office locations provide opportunities for collaboration and in-person meetings as needed
Work Schedule: Full-time, with flexible hours
ASSUMPTION: The remote nature of this role allows for a flexible work schedule, with the expectation that the candidate will be available during standard business hours in the United States time zones.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Phone or video screen with the hiring manager
- In-depth interview with the senior manager
- Final interview with the director of marketing
- Background check and offer extension
Key Assessment Areas:
- Paid search campaign management experience
- Data analysis and reporting skills
- Communication and collaboration skills
- Industry knowledge and trends
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant paid search campaign management experience and results
- Include a well-structured resume with clear section headers and bullet points
- Tailor the resume and cover letter to emphasize relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and collaboration skills
ATS Keywords: Paid Search, Google Ads, Bing Ads, Campaign Management, Data Analysis, Excel, A/B Testing, Reporting, Communication, Attention to Detail, Time Management, Self-Starter, Positive Attitude, Optimization, Feed Management
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on relevant paid search campaign management experience and strong data analysis and communication skills.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Search Ads 360 (preferred)
- Looker
- Microsoft Excel
- Feed management platforms (e.g., Productsup, Feedonomics, ChannelAdvisor)
ASSUMPTION: The candidate should have experience with Google Ads and Bing Ads platforms, as well as familiarity with data analysis tools like Looker and Microsoft Excel.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Comfort
- Integrity
- Customer Focus
Work Style:
- Fast-paced and dynamic work environment
- Focus on innovation and continuous improvement
- Collaborative and supportive team culture
- Flexible and adaptable work arrangements
Self-Assessment Questions:
- Do you have a strong understanding of paid search campaign management and a willingness to learn and adapt in a fast-paced environment?
- Are you comfortable working collaboratively with a team and taking on new responsibilities as needed?
- Do you have a positive attitude and a drive to consistently meet and exceed objectives?
ASSUMPTION: Purple values a positive attitude, a willingness to take on new responsibilities, and a strong work ethic. The ideal candidate will be comfortable working in a fast-paced and dynamic work environment and be able to adapt to change.
⚠️ Potential Challenges
- The role may require working with large datasets and complex campaign structures, which can be challenging for candidates with limited experience in paid search campaign management
- The remote nature of the role may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured and predictable work environment
- The company's focus on innovation and continuous improvement may require candidates to be comfortable with change and adaptable to new tools and processes
ASSUMPTION: While Purple offers a unique and dynamic work environment, it may present challenges for candidates who prefer a more structured and predictable work environment or who are not comfortable with change.
📈 Similar Roles Comparison
- Compared to other paid search specialist roles, this role may require more experience with feed management platforms and a stronger focus on data analysis and reporting
- Purple's focus on innovation and continuous improvement may present unique challenges and opportunities compared to other companies in the retail industry
- Career path opportunities may vary depending on the specific company and industry, with potential for growth within the marketing department at Purple
ASSUMPTION: While the paid search specialist role at Purple may have similarities to other roles in the industry, it is unique in its focus on innovation, continuous improvement, and a dynamic work environment.
📝 Sample Projects
- Developing and executing a paid search campaign to support a new product launch, with a focus on maximizing ROI and minimizing wasteful spend
- Conducting an in-depth analysis of campaign performance data to identify trends and opportunities for optimization, and presenting findings to the senior manager and director of marketing
- Collaborating with the product team to optimize campaign targeting and bidding strategies based on user behavior and product attributes
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges the Paid Search Specialist may face in this role. The actual projects and tasks may vary depending on the specific needs of the company and the team.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing paid search campaigns at Purple, and how this role fits into the broader marketing strategy?
- How does Purple approach A/B testing and optimization, and what role would I play in this process?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Purple support the professional development and growth of its employees, particularly in the marketing department?
- What are the biggest challenges facing the paid search team at Purple, and how can this role help address them?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the team, and the company culture at Purple. The actual questions asked may vary depending on the specific needs of the candidate and the interviewer.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to emphasize relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and collaboration skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
