📌 Core Information
🔹 Job Title: Paid Social Account Director
🔹 Company: Omnicom Media Group UK
🔹 Location: London
🔹 Job Type: Full-time, Hybrid (3 days in office, 2 remote)
🔹 Category: Advertising & Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Leading social media strategies and campaigns for Lidl
- Managing and mentoring a team of 2 Account Managers
- Collaborating with external partners to enhance campaign effectiveness
- Overseeing financial processes and ensuring transparency
- Staying updated on social media trends and industry developments
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the social media landscape to drive successful campaigns and team growth.
📋 Key Responsibilities
✅ Lead and inspire social strategies and campaigns for Lidl, ensuring campaign success and effective partnerships
✅ Oversee a team of 2 Account Managers, fostering collaboration and excellence
✅ Manage financial processes for social media, ensuring transparency and efficiency
✅ Stay updated on social media trends and updates, keeping clients informed and ahead of the competition
✅ Act as the key liaison for the Lidl Plus App strategy, delivering quarterly insights to drive growth
ASSUMPTION: This role involves a mix of strategic planning, team management, and financial oversight, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: Proven experience of 5-10 years in social media management and campaign execution, with at least 2 years in a leadership role
Required Skills:
- Proven expertise in social media strategy and campaign management
- Strong leadership and team management skills
- Excellent financial management skills
- Excellent communication and presentation skills
- Strong analytical and problem-solving skills
- Familiarity with social media platforms and tools
Preferred Skills:
- Experience working with retail or FMCG clients
- Knowledge of the Lidl brand and market
- Fluency in additional languages
ASSUMPTION: Candidates should have a solid background in social media management, with a proven track record of driving successful campaigns and leading teams.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for this role and experience level)
Benefits:
- Competitive pension scheme
- Private medical insurance
- Life assurance
- 25 days' holiday (plus bank holidays)
- Flexible working arrangements
- Employee assistance program
Working Hours: Standard hours are 9:30 – 17:30, with the option to flex around core hours of 10:30 – 16:30
ASSUMPTION: The salary range is estimated based on industry standards for a Paid Social Account Director role in London, with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Omnicom Media Group UK is part of the world's largest media network, with over 12,000 employees in over 100 countries.
Company Size: 5,001-10,000 employees. This size offers opportunities for career growth and exposure to diverse projects, while also providing resources and support.
Founded: 1986 (as Omnicom Group). Omnicom Media Group UK was established in 1996.
Company Description:
- Omnicom Media Group UK delivers transformational experiences for consumers, clients, and talent through its full-service media agencies OMD, MG OMD, PHD, and Hearts & Science.
- The agency is committed to providing an inclusive environment where everyone can bring their true selves to work and thrive in a culture of equality, inclusion, and fairness.
- Omnicom Media Group UK is proud of its Agency and Network of the Year accolades, including PHD being named Adweek’s Global Media Agency of the Year.
Company Specialties:
- Planning and buying advertising space
- Advertising, digital, econometrics, and investment planning
- Data analysis and media targeting
- Branded content, sponsorship, direct response, consumer insight, search, social media, mobile, VOD, sports marketing, barter, and ethnic marketing
Company Website: omduk.com
ASSUMPTION: Omnicom Media Group UK's large size and diverse client base offer opportunities for career growth and exposure to various projects and industries.
📊 Role Analysis
Career Level: This role is at the senior management level, offering opportunities for further growth and leadership development.
Reporting Structure: The Paid Social Account Director reports directly to the Head of Social and oversees a team of 2 Account Managers.
Work Arrangement: Hybrid (3 days in the office, 2 working remotely), with flexible working hours around core hours of 10:30 – 16:30.
Growth Opportunities:
- Progression to a Head of Social or similar leadership role within the agency
- Expanding expertise in related areas, such as digital or data analysis
- Opportunities to work on diverse client projects and campaigns
ASSUMPTION: This role offers strong growth potential, with opportunities for career advancement and skill development within the agency and the broader media network.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London
Office Location(s): Bankside 2, 90-100 Southwark Street, London, SE1 0SW
Geographic Context:
- London offers a vibrant and multicultural work environment, with numerous amenities and networking opportunities
- The office is located near major transportation links, making it easily accessible
- The city's thriving advertising and marketing industry provides ample opportunities for professional growth and development
Work Schedule: Standard hours are 9:30 – 17:30, with the option to flex around core hours of 10:30 – 16:30
ASSUMPTION: The central London location and hybrid work arrangement offer a good balance between work-life integration and access to the city's amenities and professional networks.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Talent Team
- In-person or video interview with the hiring manager and a member of the team
- Final interview with the Head of Social
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Financial management and budgeting skills
- Knowledge of social media platforms and trends
- Communication and presentation skills
Application Tips:
- Highlight relevant experience and achievements in social media management and campaign execution
- Demonstrate your understanding of the Lidl brand and market
- Showcase your leadership and team management skills through examples from your past experiences
- Prepare questions to ask the interview panel about the team, company culture, and growth opportunities
ATS Keywords: Social media strategy, campaign management, team leadership, client relationship management, financial management, trend analysis, mentoring, app strategy, collaboration, innovation, performance measurement, communication, problem-solving, creativity, analytical skills, project management
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and knowledge of the social media landscape, as well as their fit with the company culture.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
- Analytics and reporting tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with relevant social media platforms, management tools, and analytics tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals
- Innovation: Embracing change and continuous improvement
- Integrity: Acting with honesty and transparency
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on results and delivering excellence
Self-Assessment Questions:
- Do you thrive in a collaborative and dynamic work environment?
- Are you comfortable with change and embracing new challenges?
- Do you have a proven track record of delivering results and driving campaign success?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and have a strong desire to drive campaign success and innovation.
⚠️ Potential Challenges
- Managing multiple client projects and deadlines simultaneously
- Keeping up with the rapidly evolving social media landscape
- Balancing the needs of clients, team members, and external partners
- Adapting to changes in client priorities or market trends
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to prioritize and manage multiple projects effectively.
📈 Similar Roles Comparison
- This role differs from other social media management positions in its focus on leading campaigns and teams for a specific client (Lidl)
- Industry-specific context: Retail and FMCG clients often have unique marketing requirements and challenges
- Career path comparison: This role offers opportunities for progression to Head of Social or similar leadership positions within the agency or the broader media network
ASSUMPTION: This role offers unique opportunities and challenges specific to the retail and FMCG industries, as well as growth potential within the agency and the broader media network.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new Lidl product line
- Analyzing social media performance data to optimize campaign strategies and improve ROI
- Managing a team to create and implement a social media crisis management plan for a client
ASSUMPTION: These sample projects illustrate the strategic, management, and analytical aspects of the role, as well as the importance of team collaboration and innovation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the broader agency organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the agency support work-life balance and employee well-being?
- What opportunities are there for professional development and growth within the agency and the broader media network?
- How does the agency approach diversity, equity, and inclusion, and what initiatives are in place to foster an inclusive work environment?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture, as well as the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Omnicom Media Group UK careers portal
- Tailor your resume to highlight relevant experience and achievements in social media management and campaign execution
- Prepare a cover letter demonstrating your understanding of the Lidl brand and market, as well as your fit with the company culture and values
- Prepare for the interview by researching the company, the role, and the industry, and by practicing common interview questions and your responses
- Follow up with the hiring manager or the Talent Team after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
