📌 Core Information
🔹 Job Title: Paid Social Ads Specialist
🔹 Company: DistantJob
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing effective paid social media strategies
- Managing and optimizing ad campaigns across Meta (Facebook), Instagram, and LinkedIn
- Analyzing campaign performance and providing data-driven recommendations
- Collaborating with creative, content, and account teams for cohesive campaign execution
- Staying current with platform updates, industry trends, and best practices
ASSUMPTION: This role requires a balance of analytical and creative thinking, with a strong focus on delivering measurable ROI for clients.
📋 Key Responsibilities
✅ Develop and implement effective paid social media strategies aligned with client objectives and target audiences
✅ Manage and optimize ad campaigns across Meta (Facebook), Instagram, and LinkedIn platforms
✅ Create, test, and refine audience targeting to maximize campaign performance
✅ Monitor campaign budgets, pacing, and spending to ensure optimal resource allocation
✅ Conduct A/B testing of ad creative, copy, and landing pages to improve conversion rates
✅ Analyze campaign performance metrics and create comprehensive reports with actionable insights
✅ Stay current with platform updates, industry trends, and best practices in paid social advertising
✅ Collaborate with creative, content, and account teams to ensure cohesive campaign execution
✅ Provide recommendations for campaign improvements based on data analysis
✅ Manage multiple campaigns and client priorities simultaneously while meeting deadlines
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Digital Media, Communications, or related field (or equivalent experience)
Experience: 2-5 years of experience managing paid social media advertising campaigns, specifically on Meta (Facebook), Instagram, and LinkedIn
Required Skills:
- Proven success in developing and executing social media advertising strategies that deliver measurable results
- Proficiency with Meta Ads Manager, LinkedIn Campaign Manager, and social media analytics tools
- Strong understanding of audience targeting, bidding strategies, and optimization techniques
- Experience with A/B testing methodologies and performance analysis
- Excellent analytical skills with the ability to interpret data and translate insights into strategic recommendations
- Familiarity with tracking technologies, conversion tracking, and attribution models
- Strong project management skills with the ability to manage multiple campaigns simultaneously
- Excellent written and verbal communication skills
Preferred Skills:
- Experience with additional paid social platforms (TikTok, Twitter, Pinterest, etc.)
- Knowledge of Google Analytics, Google Tag Manager, and other tracking/analytics tools
- Understanding of marketing automation and CRM platforms
- Experience with creative development and design principles for social advertising
- Certification in Meta Blueprint, LinkedIn Marketing, or other relevant platforms
- Experience working in an agency environment with multiple clients across various industries
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can also demonstrate the required skills for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $90,000 per year (Based on industry standards for a mid-level Paid Social Ads Specialist with 2-5 years of experience)
Benefits:
- Collaborative and innovative work environment
- Opportunity to work with diverse clients
- Career advancement pathways
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting. DistantJob specializes in remote recruitment, connecting global talent with remote-friendly companies.
Company Size: 51-200 employees. As a mid-sized company, DistantJob offers a collaborative work environment with opportunities for growth and career advancement.
Founded: 2010. DistantJob was founded with the mission to solve the challenges of hiring remotely by globalizing local talent pools, vetting remote talent, and taking care of remote employees.
Company Description:
- DistantJob is a remote recruitment agency that helps companies find and hire remote developers within three weeks.
- The company focuses on solving the three main challenges of hiring remotely: finding global talent, vetting remote talent, and taking care of remote employees.
- DistantJob's team consists of diverse recruiters who speak to developers in their local language and are fluent in their technical language.
Company Specialties:
- Remote Recruitment
- Global Talent Sourcing
- Vetting Remote Talent
- Employer of Record Services
Company Website: distantjob.com
ASSUMPTION: DistantJob's focus on remote work and global talent makes it an attractive option for candidates seeking a remote-friendly work environment with diverse clients.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in paid social advertising, looking to advance their career in digital marketing.
Reporting Structure: The Paid Social Ads Specialist will report directly to the Marketing Manager and collaborate with creative, content, and account teams.
Work Arrangement: Fully Remote. This role offers the flexibility to work from anywhere, with a focus on results and meeting deadlines.
Growth Opportunities:
- Advancement to Senior Paid Social Ads Specialist or Team Lead role
- Expanding expertise to other digital marketing channels
- Transitioning to an account management or client services role
ASSUMPTION: This role offers opportunities for career growth within the digital marketing field, as well as the chance to work with diverse clients and gain experience in an agency environment.
🌍 Location & Work Environment
Office Type: Fully Remote. DistantJob does not have a physical office, and employees work remotely from various locations worldwide.
Office Location(s): N/A
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere with an internet connection.
- Working remotely can help reduce commuting time and expenses, allowing for increased productivity and personal time.
- DistantJob's global client base exposes employees to diverse cultures and perspectives, fostering a rich learning environment.
Work Schedule: Full-time, with flexible hours. Employees are expected to maintain a consistent work schedule and be available during core business hours for meetings and collaboration.
ASSUMPTION: The fully remote work environment offers candidates the flexibility to work from anywhere, with the expectation of maintaining a consistent work schedule and being available for meetings and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the Marketing Manager
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Understanding of paid social advertising strategies and best practices
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of successful paid social advertising campaigns you've managed, with measurable results.
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and communication abilities.
ATS Keywords: Paid Social Media Advertising, Meta Ads Manager, LinkedIn Campaign Manager, Audience Targeting, Bidding Strategies, Optimization Techniques, A/B Testing, Performance Analysis, Data Interpretation, Project Management, Communication Skills, Creative Development, Marketing Automation, CRM Platforms
ASSUMPTION: DistantJob's interview process focuses on assessing candidates' technical skills, analytical thinking, and cultural fit within the company's remote and collaborative work environment.
🛠️ Tools & Technologies
- Meta Ads Manager
- LinkedIn Campaign Manager
- Social media analytics tools (e.g., Hootsuite, Sprout Social, etc.)
- Google Analytics
- Google Tag Manager
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, etc.)
ASSUMPTION: The required tools and technologies for this role are industry-standard and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Global Perspective
- Collaboration
- Continuous Learning
- Adaptability
- Results-Driven
Work Style:
- Remote-friendly and flexible
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and problem-solving focused
- Results-oriented and goal-focused
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable working with diverse teams and clients from various cultural backgrounds?
- Do you possess strong analytical skills and enjoy data-driven decision-making?
- Are you adaptable and able to manage multiple campaigns simultaneously while meeting deadlines?
ASSUMPTION: DistantJob's company culture values global perspective, collaboration, and adaptability, making it an attractive option for candidates who thrive in remote work environments and enjoy working with diverse teams and clients.
⚠️ Potential Challenges
- Managing multiple campaigns and client priorities simultaneously may require strong organizational skills and time management.
- Working remotely can present unique challenges, such as maintaining focus and productivity in a home environment and managing communication with team members in different time zones.
- Keeping up with platform updates, industry trends, and best practices in paid social advertising may require continuous learning and adaptation.
- Collaborating with diverse teams and clients may necessitate strong communication and cultural sensitivity skills.
ASSUMPTION: These potential challenges can be mitigated through strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on paid social advertising, requiring a deep understanding of platform-specific targeting, bidding, and optimization techniques.
- Compared to other digital marketing roles, the Paid Social Ads Specialist role requires a strong analytical mindset and a focus on data-driven decision-making to maximize campaign performance.
- Career progression in this role may involve expanding expertise to other digital marketing channels or transitioning to an account management or client services role within the agency.
ASSUMPTION: This role offers a unique focus on paid social advertising, with opportunities for career growth and diversification within the digital marketing field.
📝 Sample Projects
- Developing and implementing a paid social media strategy for a B2C e-commerce client, resulting in a 30% increase in sales and a 25% reduction in cost per acquisition.
- Managing a LinkedIn ad campaign for a B2B SaaS client, generating over 1,000 marketing-qualified leads with a 20% conversion rate.
- Optimizing a Facebook ad campaign for a non-profit organization, increasing donations by 50% and reducing cost per donation by 30% through targeted audience segmentation and A/B testing.
ASSUMPTION: These sample projects demonstrate the range of clients and industries that a Paid Social Ads Specialist may work with, as well as the potential impact of their work on campaign performance and business outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the typical client profile for this role and the industries you work with most frequently?
- How does DistantJob support the professional development and growth of its employees in this role?
- What are the most significant challenges facing the team or company currently, and how can this role contribute to addressing them?
- How does DistantJob ensure effective communication and collaboration among remote team members and with clients?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These interview questions aim to provide insight into the day-to-day responsibilities, work environment, and growth opportunities for the Paid Social Ads Specialist role at DistantJob.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of successful paid social advertising campaigns you've managed.
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and communication abilities.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
