Paid Social Analyst

📌 Core Information

🔹 Job Title: Paid Social Analyst

🔹 Company: Townsquare Ignite

🔹 Location: Dallas, TX

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Entry-level

🔹 Remote Status: Remote (Dallas, TX)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with Media Buying and Account Management teams to plan, launch, manage, and optimize paid social campaigns across various platforms.
• Conducting audience research to understand and target key demographics.
• Executing campaign setups, launches, and optimizations based on performance data.
• Maintaining daily updates on campaign performance and pacing.
• Managing creative trafficking, testing, and troubleshooting across platforms.
• Building, implementing, and troubleshooting tracking pixels for campaign measurement.
• Collaborating with Account Management to resolve performance issues or discrepancies.
• Providing support for media buying strategy and performance optimizations.
• Delivering assigned tasks on time with attention to accuracy and detail.
• Communicating performance insights and collaborating cross-functionally to drive results.

ASSUMPTION: This role requires a strong understanding of paid social advertising, with a focus on Meta Ads Manager and other relevant platforms. The ideal candidate will have experience in campaign planning, execution, and optimization, as well as strong communication and organizational skills.

📋 Key Responsibilities

Responsibilities:

• Conduct audience research and build strategic social media campaign plans.
• Execute campaign setup, launch, and optimization across paid social platforms.
• Monitor pacing and campaign performance, and maintain daily updates.
• Manage creative trafficking, testing, and troubleshooting across platforms.
• Build, implement, and troubleshoot tracking pixels for campaign measurement.
• Collaborate with Account Management to resolve performance issues or discrepancies.
• Provide support for media buying strategy and performance optimizations.
• Deliver assigned tasks on time with attention to accuracy and detail.
• Communicate performance insights and collaborate cross-functionally to drive results.

ASSUMPTION: The role requires a proactive approach to campaign management, with a focus on data-driven decision-making and continuous improvement.

💰 Required Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.

Experience: 6+ months of experience in digital media, preferably in paid social.

Required Skills:

• Proficient in Excel, PowerPoint, and Word.
• Hands-on experience with platforms such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Snapchat Ads, Pinterest Ads, and Nextdoor Ads.
• Strong organizational and communication skills.
• Proven ability to work independently and in a team environment.
• Excellent problem-solving skills and attention to detail.
• Familiarity with tracking pixels and campaign measurement tools.

Preferred Skills:

• Experience with Google Analytics and Google Tag Manager.
• Familiarity with Facebook Ads Manager and Instagram Ads.
• Knowledge of SQL and data analysis tools.

ASSUMPTION: While the role requires specific platform experience, candidates with transferable skills from other advertising channels may also be considered.

💰 Preferred Qualifications

Education: A Master's degree in Marketing, Advertising, Communications, Business, or a related field.

Experience: 2+ years of experience in digital media, with a focus on paid social.

Skills:

• Advanced knowledge of data analysis and visualization tools.
• Experience with programmatic advertising platforms.
• Fluency in multiple languages (Spanish, French, etc.).

ASSUMPTION: While these qualifications are preferred, they are not required for the role. Candidates with a strong foundation in the required skills and a willingness to learn and grow will be considered.

💳 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: 2010

Company Description:

• Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic, search, marketing, and client services.
• We leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet our clients' needs at the local, mid-market, and national levels.

Company Specialties:

• Programmatic
• Hyper-Local Mobile
• Audience Targeting
• and Search

Company Website: www.townsquareignite.com

ASSUMPTION: Townsquare Ignite is a dynamic and growing company, offering a unique opportunity for professionals to develop their skills and advance their careers in the digital advertising industry.

📊 Role Analysis

Career Level: Entry-level to Mid-level

Reporting Structure: The role reports directly to the Media Buying and Account Management teams, with potential for cross-functional collaboration with other departments.

Work Arrangement: The role is remote, with a focus on collaboration and communication with the team and clients.

Growth Opportunities:

• Potential for internal promotions and career growth within the company.
• Opportunities to take on additional responsibilities and advance within the team.

ASSUMPTION: The role offers a clear path for career progression, with opportunities for growth and development based on individual performance and contributions to the team's success.

🌍 Location & Work Environment

Office Type: Remote (with potential for on-site collaboration)

Office Location(s): Dallas, TX

Geographic Context:

• The Dallas-Fort Worth metro area is the fourth most populous metropolitan area in the United States, with a diverse economy and a thriving job market.
• The area is home to numerous Fortune 500 companies and offers a wide range of cultural, recreational, and entertainment options.

Work Schedule: The role follows a standard full-time work schedule, with flexibility for remote work arrangements.

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, with the expectation of maintaining a consistent work schedule and being available for team collaboration and client communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the hiring manager.
• On-site or virtual interview with the team, including a case study or project presentation.
• Final interview with the director or another senior team member.

Key Assessment Areas:

• Understanding of paid social advertising and campaign management.
• Problem-solving skills and ability to think critically about campaign performance.
• Communication and presentation skills, both written and verbal.
• Cultural fit and alignment with the team's values and work style.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a team environment.
• Research the company and industry to demonstrate your understanding and enthusiasm for the role.
• Practice presenting a case study or project that showcases your skills and achievements in paid social advertising.

ASSUMPTION: The interview process is designed to assess your technical skills, cultural fit, and potential to contribute to the team's success. Being prepared and proactive in your approach will increase your chances of success.

🛠 Cultural Fit Considerations

Company Values:

• Customer-centric: We prioritize our clients' needs and strive to deliver personalized solutions that drive results.
• Data-driven: We use data to inform our decisions and continuously improve our advertising strategies.
• Collaborative: We work together to achieve our goals and support each other's success.
• Innovative: We embrace new ideas and technologies to stay ahead in the rapidly evolving digital advertising landscape.

Work Style:

• Fast-paced: We operate in a dynamic and fast-paced environment, requiring adaptability and quick decision-making.
• Data-focused: We rely on data to guide our decisions and measure our performance.
• Collaborative: We work closely with our teams and clients to achieve our goals.
• Results-driven: We focus on delivering tangible results for our clients and stakeholders.

Self-Assessment Questions:

• How do you approach working with diverse teams and stakeholders to achieve common goals?
• Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
• How do you prioritize and manage multiple tasks and deadlines in a fast-paced work environment?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be more likely to succeed in the role and contribute to the team's success.

⚠️ Potential Challenges

• The role requires a strong understanding of paid social advertising and campaign management, which may have a steep learning curve for those new to the field.
• The fast-paced nature of the work may be challenging for those who prefer a more structured or predictable work environment.
• The role may require occasional travel for client meetings or industry events.

ASSUMPTION: While the role presents challenges, it also offers significant opportunities for growth, learning, and career advancement for the right candidate.

📈 Similar Roles Comparison

• Paid Social Media Manager: This role focuses more on strategy and account management, while the Paid Social Analyst role is more focused on campaign execution and optimization.
• Digital Marketing Specialist: This role may involve a broader range of digital marketing channels, while the Paid Social Analyst role is specific to paid social advertising.
• Media Planner: This role involves long-term strategic planning, while the Paid Social Analyst role is more focused on tactical campaign management.

ASSUMPTION: Each role in the digital marketing and advertising landscape has its unique focus and requirements. Understanding the differences between these roles can help candidates identify the best fit for their skills and career goals.

📝 Key Questions to Ask During Interview

• What are the key performance indicators (KPIs) used to measure the success of paid social campaigns, and how are they tracked and reported?
• How does the team collaborate with clients to understand their business objectives and translate them into effective advertising strategies?
• What tools and technologies are used to optimize paid social campaigns, and how are they integrated into the team's workflow?
• How does the team approach A/B testing and data analysis to inform campaign optimizations?
• What opportunities are there for professional development and career growth within the team and the broader organization?

ASSUMPTION: Asking thoughtful and informed questions demonstrates your interest in the role and your commitment to understanding the team's priorities and work environment.

🛠 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a team environment.
• Research the company and industry to demonstrate your understanding and enthusiasm for the role.
• Practice presenting a case study or project that showcases your skills and achievements in paid social advertising.
• Follow up with the hiring manager after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.