📌 Core Information
🔹 Job Title: Paid Social Campaign Manager
🔹 Company: Taboola
🔹 Location: Tel Aviv, Israel
🔹 Job Type: Full-time, Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: July 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing high-budget paid social campaigns across global B2B platforms
- Optimizing campaigns using A/B testing and data-driven insights
- Collaborating with cross-functional teams to build effective ad experiences
- Identifying and validating new growth opportunities and trends
ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on data-driven decision making and continuous learning.
📋 Key Responsibilities
✅ Plan, launch, and scale high-budget B2B paid social campaigns across platforms like Meta, LinkedIn, and TikTok
✅ Optimize campaigns using A/B testing for copy, creatives, audiences, bid strategies, and retargeting
✅ Monitor and analyze performance data to deliver insights and drive continuous improvement
✅ Identify and validate new growth opportunities, emerging platforms, and campaign strategies
✅ Collaborate closely with creative, analytics, product, and broader marketing teams to build high-converting funnels and effective ad experiences
✅ Stay up to date with the latest paid social trends and platform updates—and implement them effectively
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and accountability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience managing significant paid social budgets ($100K+), globally, ideally in a B2B environment
Required Skills:
- Strong analytical skills and familiarity with key performance metrics (CPA, CPL, ROAS, LTV, etc.)
- A creative mindset with a demonstrated ability to ideate and execute campaign optimizations independently
- Excellent verbal and written communication skills in English
- A self-starter attitude with high motivation, accountability, and a curious, growth-oriented mindset
Preferred Skills:
- Experience with specific paid social platforms (Meta, LinkedIn, TikTok)
- Familiarity with marketing automation tools and analytics platforms
ASSUMPTION: While not explicitly stated, proficiency in using relevant marketing and analytics tools is expected for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level marketing role in Tel Aviv, the estimated salary range for this position is ₪250,000 - ₪350,000 per year (approximately $75,000 - $105,000 USD).
Benefits:
- Health, 401k, and other comprehensive benefits
- Fully stocked kitchen and location-specific perks (gym partnerships, parking)
Working Hours: Full-time, with a hybrid work schedule (3 days in-office)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Taboola is a leading performance-driven advertising company, specializing in native advertising and content recommendations.
Company Size: Taboola has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Taboola was founded in 2007 and has since grown to work with thousands of businesses and publishers worldwide.
Company Description:
- Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social
- Works with thousands of businesses and reaches approximately 600M daily active users across some of the best publishers in the world
- Offers unique data, specialized algorithms, and unmatched scale through its powerful ad platform, Realize
Company Specialties:
- Publisher Monetization
- Native Advertising
- Personalization
- Content Recommendations
- Content Marketing
- Paid Media
- Advertising Technology
- Online Advertising
Company Website: Taboola
ASSUMPTION: Taboola's focus on performance-driven advertising and data-driven decision making creates an environment that values analytical and creative thinkers.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals looking to advance their skills in paid social campaign management.
Reporting Structure: The Paid Social Campaign Manager will report directly to the Head of Acquisition and collaborate with various cross-functional teams.
Work Arrangement: This is a hybrid role, with 3 days in-office and the option to come in more often if desired.
Growth Opportunities:
- Potential to expand the role's scope as Taboola continues to grow and expand its advertising offerings
- Opportunities to work with high-profile clients and publishers
- Chance to learn and develop skills in a dynamic, data-driven environment
ASSUMPTION: As a mid-sized company, Taboola offers ample opportunities for growth and advancement for motivated employees.
🌍 Location & Work Environment
Office Type: Taboola's Tel Aviv office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 2 Jabotinsky Street, 32nd Floor, Ramat Gan, 5250501, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city known for its thriving tech industry and startup ecosystem
- The city offers a high quality of life, with a mix of urban and beachside living
- Israel has a competitive job market, with many opportunities for professional growth and development
Work Schedule: Full-time, with a hybrid work schedule (3 days in-office) and flexible hours
ASSUMPTION: While not explicitly stated, the hybrid work arrangement may allow for some flexibility in working hours and location.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Acquisition or another senior team member
Key Assessment Areas:
- Analytical skills and data-driven decision making
- Creativity and campaign ideation
- Communication and collaboration skills
- Motivation, accountability, and growth-oriented mindset
Application Tips:
- Highlight relevant experience and achievements in paid social campaign management
- Demonstrate a strong understanding of key performance metrics and A/B testing
- Showcase your ability to work independently and drive results
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Paid Social Campaign Management, B2B Paid Social, Campaign Optimization, A/B Testing, Performance Metrics, Creative Mindset, Self-Starter
ASSUMPTION: As a mid-sized company, Taboola's interview process may be more flexible and personalized than larger corporations, allowing for a deeper dive into the candidate's skills and cultural fit.
🛠️ Tools & Technologies
- Paid social platforms (Meta, LinkedIn, TikTok)
- Marketing automation tools (e.g., Hootsuite, Sprout Social)
- Analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, proficiency in using relevant marketing and analytics tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Taboola empowers businesses to grow through its performance advertising technology
- Innovation: Taboola continually innovates and adapts to the ever-changing digital landscape
- Collaboration: Taboola fosters a collaborative work environment, with teams working together to drive results
Work Style:
- Data-driven: Taboola values data-driven decision making and continuous learning
- Creative: Taboola encourages creativity and innovation in campaign ideation and execution
- Accountable: Taboola holds its employees accountable for driving results and delivering on promises
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing performance metrics to optimize campaigns?
- Are you comfortable working independently and driving results with minimal supervision?
- Do you possess a creative mindset and enjoy ideating and executing campaign optimizations?
ASSUMPTION: Taboola's company culture values employees who are data-driven, creative, and accountable, with a strong focus on continuous learning and growth.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing high-budget campaigns
- Taboola's fast-paced, dynamic environment may present challenges in keeping up with the latest trends and platform updates
- The role may require occasional weekend or evening work to monitor campaign performance and optimize as needed
- The competitive job market in Israel may present challenges in attracting and retaining top talent
ASSUMPTION: While Taboola offers a dynamic, growth-oriented environment, the role may present challenges that require strong time management and adaptability.
📈 Similar Roles Comparison
- Compared to other paid social campaign manager roles, this position offers a higher budget and global scope, providing more opportunities for growth and impact
- Taboola's focus on performance-driven advertising and data-driven decision making sets it apart from other companies in the industry
- This role offers a unique opportunity to work with a wide range of clients and publishers, from startups to Fortune 500 companies
ASSUMPTION: Taboola's unique focus on performance-driven advertising and data-driven decision making creates an environment that values analytical and creative thinkers.
📝 Sample Projects
- Developing and executing a global B2B paid social campaign for a Fortune 500 client, resulting in a 30% increase in conversions
- Optimizing a LinkedIn campaign for a tech startup, leading to a 25% reduction in CPA and a 15% increase in ROAS
- Identifying and validating a new emerging platform for a B2B client, resulting in a 20% increase in qualified leads
ASSUMPTION: These sample projects demonstrate the high level of responsibility and impact expected in this role, with a focus on driving results and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader acquisition strategy?
- How does Taboola support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that?
- How does Taboola measure the success of its paid social campaigns, and what key performance metrics are most important?
- What opportunities are there for growth and advancement within the acquisition team and the company as a whole?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture, and the opportunities for growth and advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid social campaign management
- Prepare examples of your past campaign successes and the data-driven insights that drove them
- Follow up with the Taboola HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
