📌 Core Information
🔹 Job Title: Paid Social Executive
🔹 Company: ASOS
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid social campaigns across various platforms
- Collaborating with cross-functional teams to support partner brand objectives
- Working with data to monitor budgets and optimize campaign performance
- Contributing to a fast-paced, dynamic work environment
ASSUMPTION: This role requires a strong understanding of paid social advertising and a passion for digital marketing. Candidates should be comfortable working with data and have excellent communication skills.
📋 Key Responsibilities
✅ Campaign set up, management, and optimization across Facebook/Instagram and other channels
✅ Ongoing daily and weekly reporting, including budget monitoring and daily spend reviews
✅ Briefing creative assets and ensuring smooth delivery of those assets to the team
✅ Responding to briefs and creating media plans according to best practices
✅ Working with the paid social/AMG team to ensure activities are tailored to support partner brands
✅ Supporting the team with the implementation of test and learn roadmap and developing best practices
✅ Supporting ASOS's culture by driving Diversity, Equity & Inclusion strategies
✅ Executing additional ad hoc projects designed to improve team efficiency and further knowledge and experience
✅ Liaising with other teams and functions within ASOS to achieve goals as necessary
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and collaboration with various teams. Candidates should be comfortable multitasking and working in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience working in Paid Social roles
Required Skills:
- Experience working in Paid Social roles
- Passion for working in Digital Marketing
- Understanding of the wider Digital Marketing landscape (PPC, SEO, Paid Social, and Programmatic channels)
- Ability to work with numbers and data interpretation
- Passion for working in the Retail industry with a commercial mindset
- Proficiency in use of Excel to create reports and work with large data sets
- Proficiency in use of Powerpoint/Keynote
- Ability to build strong collaborative internal & external relationships
- Excellent communication skills
- A data-driven, proactive, and creative approach to problem-solving
- Confidence with the ability to connect with people and be a team player
- Constant desire to learn & undertake new challenges
- Flexibility in adapting to fast-changing priorities and a fast-paced work environment
- Ability to understand & adjust to differences between geographies & cultures
- Strong organization skills, with the ability to multi-task and hit the ground running
Preferred Skills:
- Experience working with ASOS or similar retail brands
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong foundation in paid social advertising and digital marketing, with a proven track record of success in a similar role.
💰 Compensation & Benefits
Salary Range: £28,000 - £35,000 per annum (based on industry standards for a Paid Social Executive role in London)
Benefits:
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the role)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Paid Social Executive role in London. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: ASOS is a leading online retailer for fashion lovers, operating in the competitive retail apparel and fashion industry.
Company Size: ASOS has 1,001-5,000 employees, providing a large, dynamic work environment with ample opportunities for growth and collaboration.
Founded: ASOS was founded in 2000, with a mission to give people the confidence to be whoever they want to be.
Company Description:
- ASOS exists to give people the confidence to be whoever they want to be, with a global platform used by millions
- The company encourages employees to be authentic, brave, creative, and disciplined, with a truly entrepreneurial attitude
- ASOS is determined to succeed and encourages employees to deliver, driving the journey to becoming the global fashion destination for 20-somethings
Company Specialties:
- Internet
- E-commerce
- Retail
- Technology
- E-retail
- Online shopping
- Fashion
- International
- Beauty
Company Website: asoscareers.asos.com
ASSUMPTION: ASOS is a fast-paced, dynamic company with a strong focus on innovation and growth. Candidates should be comfortable working in a rapidly evolving environment.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in paid social advertising, looking to grow their career in digital marketing.
Reporting Structure: The Paid Social Executive will report directly to the Paid Social Manager and work closely with the paid social/AMG team, as well as cross-functional teams within ASOS.
Work Arrangement: This role is on-site, with the opportunity for some flexibility in working arrangements.
Growth Opportunities:
- Progression within the Paid Social team or broader Marketing department
- Expanding skills and knowledge in digital marketing and e-commerce
- Potential to work on high-impact projects with strategic brand partners
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing and e-commerce.
🌍 Location & Work Environment
Office Type: ASOS's London office is a modern, collaborative workspace with a vibrant atmosphere.
Office Location(s): Hampstead Road, London, England, United Kingdom
Geographic Context:
- London is a major global city with a diverse population and vibrant cultural scene
- The office is located in the Camden borough, with easy access to public transportation and local amenities
- The area is known for its fashion, music, and arts scenes, reflecting ASOS's target audience and brand identity
Work Schedule: Full-time, typically Monday to Friday, with some flexibility for the role
ASSUMPTION: The London office provides a dynamic, creative work environment that reflects ASOS's brand and target audience.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening with the Talent team
- Face-to-face interview with the Paid Social Manager and a member of the Talent team
- Final interview with the Head of Paid Social
Key Assessment Areas:
- Understanding of paid social advertising and digital marketing
- Data analysis and interpretation skills
- Communication and collaboration skills
- Cultural fit with ASOS's values and work environment
Application Tips:
- Highlight relevant experience and achievements in paid social advertising and digital marketing
- Tailor your CV and cover letter to emphasize your skills and passion for the role and ASOS's brand
- Prepare examples of your work and be ready to discuss your approach to campaign management and optimization
- Research ASOS's brand, values, and recent campaigns to demonstrate your understanding of the company and its target audience
ATS Keywords: Paid Social, Digital Marketing, Campaign Management, Data Analysis, Retail, E-commerce, ASOS
ASSUMPTION: The interview process for this role is designed to assess candidates' technical skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Instagram Insights
- Google Analytics
- Excel (for data analysis and reporting)
- Powerpoint/Keynote (for presentations and media plans)
ASSUMPTION: Candidates should be comfortable using industry-standard tools for paid social advertising, data analysis, and presentation.
👔 Cultural Fit Considerations
Company Values:
- Authentic
- Brave
- Creative
- Disciplined
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and results-focused
- Innovative and entrepreneurial
Self-Assessment Questions:
- Do you embody ASOS's company values, and how have you demonstrated these qualities in your previous roles?
- How do you approach working in a fast-paced, dynamic environment, and what strategies do you use to manage priorities and adapt to change?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal, and what was the outcome?
ASSUMPTION: ASOS values authenticity, bravery, creativity, and discipline in its employees, and candidates should be prepared to demonstrate these qualities during the interview process.
⚠️ Potential Challenges
- Managing a large budget and ensuring profitable spend
- Keeping up with the fast pace of the digital marketing landscape and ASOS's growth
- Balancing the needs of ASOS's own brand with those of strategic brand partners
- Working with data to optimize campaign performance and make data-driven decisions
ASSUMPTION: This role presents both opportunities and challenges, and candidates should be prepared to rise to the occasion in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other paid social executive roles, this position offers the opportunity to work with high-profile brand partners and contribute to ASOS's growth as a global fashion destination
- ASOS's focus on innovation and creativity sets it apart from other retailers, providing unique opportunities for candidates looking to grow their careers in digital marketing
- This role offers strong growth potential, with the opportunity to progress within the Paid Social team or broader Marketing department
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, and candidates should be prepared to leverage their skills and experience to make a significant impact.
📝 Sample Projects
- Managing a multi-million pound budget for paid social campaigns across multiple channels and geographies
- Collaborating with cross-functional teams to develop and execute high-impact campaigns for strategic brand partners
- Analyzing campaign performance data to optimize spend and maximize ROI
ASSUMPTION: These sample projects reflect the diverse range of responsibilities and challenges faced by the Paid Social Executive in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Social team and ASOS more broadly?
- How does ASOS support the professional development and growth of its employees, particularly in the Marketing department?
- Can you provide an example of a successful paid social campaign that ASOS has executed, and what made it particularly effective?
- How does ASOS balance the needs of its own brand with those of its strategic brand partners in the context of paid social advertising?
- What is the company's approach to Diversity, Equity & Inclusion, and how does this manifest in the day-to-day work of the Paid Social team?
ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and approach to employee development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through asoscareers.asos.com
- Tailor your CV and cover letter to highlight your relevant experience and skills, and explain why you're a great fit for ASOS and this role
- Prepare examples of your work and be ready to discuss your approach to campaign management and optimization
- Research ASOS's brand, values, and recent campaigns to demonstrate your understanding of the company and its target audience
- Follow up with the ASOS Talent team one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
