📌 Core Information
🔹 Job Title: Paid Social Executive
🔹 Company: Havas Group
🔹 Location: Madrid, Spain
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Madrid, Spain)
🚀 Job Overview
Key aspects of this role include:
- Leading paid social media advertising campaigns for global clients
- Activating, executing, monitoring, and optimizing campaigns across multiple platforms
- Analyzing campaign performance and market data to drive strategy
- Collaborating with cross-functional teams to present results and identify improvement opportunities
- Managing budgets, billing, and financial reconciliation for campaigns
ASSUMPTION: This role requires a strong analytical mindset, operational skills, and proficiency in multiple advertising platforms to succeed.
📋 Key Responsibilities
✅ Activate, execute, and optimize paid media campaigns on social platforms such as Meta, TikTok, LinkedIn, Twitter (X), Pinterest, and Sprinklr
✅ Create and adapt advertising strategies aligned with each client's objectives, maximizing KPIs such as ROAS, CPA, and conversions
✅ Configure and manage tracking tools such as Pixel, Conversion API, and Google Analytics
✅ Identify opportunities to expand reach and optimize campaign strategies based on market data
✅ Analyze campaign performance through customized dashboards and analysis tools such as Google Analytics
✅ Hold periodic meetings with Business Unit teams to present results and discuss improvement opportunities
✅ Analyze the competition to identify trends and improvement opportunities
✅ Conduct A/B tests to evaluate and improve the effectiveness of ads, audiences, and strategies
✅ Handle billing, financial reconciliation, and budget control of campaigns
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple accounts efficiently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 2-3 years of experience managing paid media, branding, and performance marketing campaigns for medium and large clients
Required Skills:
- Advanced proficiency in platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and Twitter Ads
- Experience with analysis and reporting tools
- Operational skills with a strong orientation towards performance marketing
- C1 level of English (mandatory)
- High level of French (highly valued)
- Organization and ability to manage multiple accounts efficiently
Preferred Skills:
- Experience with business intelligence software (e.g., Tableau, Datorama, Power BI)
- Experience with advertising technologies (e.g., ad servers, ad platforms)
ASSUMPTION: Fluency in English and a high level of French are crucial for maintaining technical conversations and collaborating with global teams.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and market data)
Benefits:
- Health insurance
- Retirement plan
- Training and development opportunities
- Flexible working hours
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on market data for similar roles in Madrid, Spain.
📌 Applicant Insights
🔍 Company Context
Industry: Havas Group is a global advertising and communications network, operating in over 100 markets worldwide. They offer a wide range of services, including advertising, media, public relations, and healthcare communications.
Company Size: Havas Group has 10,001+ employees globally, providing a large and diverse work environment.
Founded: 1835, in Paris, France
Company Description:
- Havas is committed to making a meaningful difference to brands, businesses, and people
- They offer integrated communications solutions, powered by data, tech, and AI, but driven by humans
- Havas has a strong focus on diversity, inclusion, and employee well-being
Company Specialties:
- Advertising
- Media planning and buying
- Public relations
- Healthcare communications
- Data-driven marketing
Company Website: https://www.havas.com/
ASSUMPTION: Havas Group's large size and global presence offer numerous opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the company
Reporting Structure: The Paid Social Executive will report directly to the Social Media Manager or similar role within the agency
Work Arrangement: On-site in Madrid, with potential flexibility for remote work
Growth Opportunities:
- Progression to a Senior Paid Social Executive or Team Lead role
- Expansion into other areas of digital marketing or account management
- International assignments or relocation opportunities within the Havas Group network
ASSUMPTION: This role offers a clear path for career progression within the agency and the broader Havas Group network.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a mix of open-plan and private offices
Office Location(s): 29/30 Quai de Dion Bouton, Puteaux, 92800, FR (HQ); Madrid, Spain (for this role)
Geographic Context:
- Madrid is a vibrant, multicultural city with a high quality of life
- The office is located in the Eloy Gonzalo area, with easy access to public transportation and amenities
- Spain offers a warm climate, rich culture, and delicious cuisine
Work Schedule: Full-time, with flexible hours and the possibility of remote work
ASSUMPTION: The Madrid office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the team
- Final interview with the agency's leadership
Key Assessment Areas:
- Advertising platform proficiency
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and team dynamics
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful paid social media campaigns you've managed
- Research Havas Group and the agency to show your enthusiasm and understanding of their work
ATS Keywords: Paid Social, Social Media Advertising, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Twitter Ads, Performance Marketing, Google Analytics, A/B Testing, Budget Control, Campaign Optimization, Market Data Analysis, Client Management, Tracking Tools, Financial Reconciliation, Business Intelligence Software, Advertising Technologies
ASSUMPTION: The application process may vary depending on the specific agency or location, but the tips provided should be generally applicable.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads
- LinkedIn Campaign Manager
- Twitter Ads
- Google Analytics
- Business intelligence software (e.g., Tableau, Datorama, Power BI)
- Advertising technologies (e.g., ad servers, ad platforms)
- Office software (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies required may vary depending on the agency or client, but the list provided covers the most common platforms for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Diversity & Inclusion
- Excellence
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and proactive
Self-Assessment Questions:
- How do you align with Havas Group's core values, particularly in the context of this role?
- How comfortable are you working in a fast-paced, dynamic environment with tight deadlines?
- How do you approach continuous learning and staying up-to-date with the latest advertising trends and technologies?
ASSUMPTION: Havas Group values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and commitment to their values will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously, requiring strong organizational skills
- Keeping up with the fast-paced nature of the advertising industry and constant platform updates
- Working with tight deadlines and high client expectations
- Adapting to a multicultural work environment and collaborating with global teams
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and problem-solving.
📈 Similar Roles Comparison
- Compared to other paid social media roles, this position offers a higher level of responsibility and autonomy, with the opportunity to lead campaigns for global clients
- In the broader advertising industry, this role is comparable to a Paid Social Media Manager or similar position, with a focus on execution and optimization rather than strategy and planning
- Career progression from this role could lead to positions such as Senior Paid Social Executive, Team Lead, or Account Manager
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth, making it an attractive choice for experienced paid social media professionals.
📝 Sample Projects
- Developing and executing a paid social media campaign for a global brand, with a focus on driving conversions and maximizing ROAS
- Analyzing market data to identify trends and opportunities for a client in the tech industry, and developing a targeted advertising strategy to capitalize on those insights
- Conducting A/B tests to optimize ad creative, targeting, and bidding strategies for a retail client, with a focus on improving CPA and increasing sales
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, and provide a sense of the types of campaigns and clients the successful candidate may work with.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the agency's organization?
- What opportunities are there for professional development and growth within the agency?
- How does the agency support work-life balance for its employees?
- Can you provide examples of successful paid social media campaigns the agency has executed for clients in the past?
- How does the agency approach collaboration and communication with global teams?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the agency, and the work environment, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, with a focus on paid social media advertising and campaign management
- Write a compelling cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity to work with Havas Group
- Prepare examples of successful paid social media campaigns you've managed, with a focus on results and impact
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
