Paid Social Executive

📌 Core Information

🔹 Job Title: Paid Social Executive

🔹 Company: Footasylum

🔹 Location: Rochdale, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Retail

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Head of Paid Media to deliver the paid social strategy across Meta, TikTok, and other platforms
• Ensuring all campaigns are accurate, consistent, and delivered on time
• Monitoring and reporting on performance, providing insights and recommendations for improvement
• Working with the marketing team to support new product, brand, and proposition launches
• Identifying new opportunities, constantly testing and learning to maximize performance
• Staying up-to-date with the latest social media trends, tools, and best practices

ASSUMPTION: This role requires a strong understanding of paid social advertising, campaign management, and data analysis. It is ideal for a proactive individual with a passion for social media and a drive to learn and improve.

📋 Key Responsibilities

✅ Supporting the Footasylum promotional trade plans through ensuring all campaigns are accurate, consistent, and delivered on time

✅ Monitoring and reporting on performance, providing insights and recommendations for improvement

✅ Working with the marketing team to help support new product, brand, and proposition launches

✅ Identifying new opportunities, constantly testing and learning to help maximize performance

✅ Staying up-to-date with the latest social media trends, tools, and best practices

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work independently and as part of a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience of 1 year or more in a similar role, with demonstrable knowledge and experience of different campaign formats – retargeting, upper funnel, lead gen, etc.

Required Skills:

• Proficient in Excel
• Experience with large budgets and delivering against KPIs
• Strong analytical skills
• Excellent communication and teamwork skills
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience with Meta Ads Manager and TikTok Ads Manager
• Knowledge of Google Analytics
• Familiarity with social media listening tools

ASSUMPTION: Candidates with experience in a fast-paced retail environment and a strong understanding of the Footasylum brand will be at an advantage.

💰 Compensation & Benefits

Salary Range: £25,000 - £30,000 per annum (Based on experience and industry standards for a role of this level in the North West of England)

Benefits:

• 25 days holiday per year plus bank holidays
• Generous staff discount
• Pension scheme
• Access to Footasylum's learning and development opportunities

Working Hours: 40 hours per week, Monday to Friday, with a hybrid work arrangement (3 days in office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in the North West of England. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically streetwear and footwear

Company Size: 1,001-5,000 employees

Founded: 2005

Company Description:

• Footasylum is a leading retailer with over 66 high street stores, offering a unique retail experience focused on streetwear and footwear
• The company aims to move beyond the traditional high street experience, offering a more quirky and unique retail environment
• Footasylum encourages creativity, innovation, and fun in its work environment

Company Specialties:

• Streetwear and footwear retail
• Paid social advertising
• Marketing and brand management

Company Website: footasylum.com

ASSUMPTION: Footasylum is a dynamic and innovative retailer with a strong focus on its brand and customer experience. The company values creativity and offers opportunities for professional development.

📊 Role Analysis

Career Level: Entry to mid-level marketing role

Reporting Structure: This role reports directly to the Head of Paid Media

Work Arrangement: Hybrid (3 days in office, 2 days remote)

Growth Opportunities:

• Progression within the marketing team, such as moving into a senior role or specializing in a specific area
• Opportunities to work on high-profile campaigns and projects
• Access to Footasylum's learning and development opportunities

ASSUMPTION: This role offers excellent opportunities for career growth and development within the marketing team. The company values internal promotions and offers support for professional development.

🌍 Location & Work Environment

Office Type: Modern, creative office space

Office Location(s): Sandbrook Park, Rochdale, North West England OL11 1RY, GB

Geographic Context:

• Rochdale is a town in the North West of England, with a population of approximately 210,000
• The area has a rich industrial history and is home to a diverse range of businesses
• Rochdale offers a mix of urban and rural living, with easy access to Manchester and other major cities

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The office environment at Footasylum is creative and dynamic, with a strong focus on collaboration and teamwork. The company offers a flexible work arrangement that balances remote work with in-office collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and CV submission
• Phone or video call with the HR team to discuss the role and assess cultural fit
• Face-to-face interview with the Head of Paid Media and a member of the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Understanding of paid social advertising and campaign management
• Analytical skills and ability to interpret data
• Communication and teamwork skills
• Cultural fit and alignment with Footasylum's values

Application Tips:

• Tailor your CV and cover letter to highlight your relevant experience and skills
• Showcase your understanding of paid social advertising and campaign management
• Demonstrate your analytical skills and ability to interpret data
• Highlight any relevant experience working in a fast-paced retail environment

ATS Keywords: Paid Social, Campaign Management, Performance Monitoring, Data Analysis, Excel, Social Media Trends, Marketing Support, Budget Management, KPI Delivery, Testing, Learning, Insights, Recommendations, Product Launches, Brand Launches, Proposition Launches

ASSUMPTION: The application process at Footasylum is designed to assess the candidate's skills, experience, and cultural fit. The company values open and honest conversations and collaboration, allowing candidates to learn about the work environment in an informal and friendly setting.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics
• Excel
• Social media listening tools (e.g., Hootsuite, Sprout Social)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in paid social advertising and marketing. The company may provide training and support to help the successful candidate develop their skills in these areas.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Innovation
• Fun

Work Style:

• Collaborative
• Dynamic
• Fast-paced

Self-Assessment Questions:

• Do you have a passion for streetwear and footwear, and a shared ethos that the products we sell are about a lifestyle choice, and not just functionality?
• Are you comfortable working in a fast-paced, creative environment?
• Do you thrive in a collaborative, dynamic work setting?

ASSUMPTION: Footasylum values creativity, innovation, and fun in its work environment. Candidates who are passionate about streetwear and footwear, and who thrive in a fast-paced, collaborative setting, will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Working to tight deadlines and delivering high-quality work under pressure
• Adapting to changes in the social media landscape and staying up-to-date with the latest trends and best practices
• Balancing remote work with in-office collaboration and teamwork

ASSUMPTION: This role may present challenges related to time management, adaptability, and balancing remote work with in-office collaboration. Successful candidates will be organized, proactive, and able to manage their time effectively.

📈 Similar Roles Comparison

• This role is similar to a Paid Social Specialist or Paid Social Coordinator role, but with a greater emphasis on supporting new product, brand, and proposition launches
• In comparison to other marketing roles, this position requires a strong understanding of paid social advertising and campaign management, as well as excellent analytical skills
• Career progression in this role may lead to a Senior Paid Social Executive or Paid Social Manager position, with opportunities to specialize in specific areas or take on more strategic responsibilities

ASSUMPTION: This role offers excellent opportunities for career growth and development within the marketing team. The company values internal promotions and offers support for professional development.

📝 Sample Projects

• Managing a large-scale retargeting campaign to drive sales and increase customer lifetime value
• Developing and implementing a testing strategy to optimize campaign performance and maximize ROI
• Collaborating with the marketing team to launch a new product or brand, creating and executing a paid social strategy to support the launch

ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities that the successful candidate may be expected to undertake in this role. The specific projects and campaigns will vary depending on the company's promotional trade plans and marketing objectives.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and career growth within the marketing team?
• How does the company support work-life balance for employees working in a hybrid arrangement?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company, and the work environment. They also provide an opportunity for the candidate to demonstrate their understanding of the role and their fit with the company's values and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Footasylum careers page
• Tailor your CV and cover letter to highlight your relevant experience and skills, with a focus on paid social advertising and campaign management
• Prepare for the interview by researching the company, its brand, and its values, and by considering how your skills and experience align with the role's requirements
• Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.