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Paid Social Executive

dentsu
Full-time
On-site
Stafford, Staffordshire, United Kingdom
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Paid Social Executive

πŸ”Ή Company: Dentsu

πŸ”Ή Location: Stafford, Staffordshire, United Kingdom

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: May 7, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving client success through strategic paid social campaigns
  • Collaborating with internal teams and platform reps to optimize performance
  • Monitoring and reporting on campaign performance metrics and KPIs
  • Adhering to Dentsu’s QA policies and procedures for campaign planning and execution

ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively manage paid social campaigns and interact with clients and internal teams.

πŸ“‹ Key Responsibilities

βœ… Assist in the development and implementation of paid social strategies to meet client goals and objectives

βœ… Execute day-to-day management of paid social media campaigns, including campaign setup, optimisation, monitoring, and reporting

βœ… Monitor campaign performance metrics and KPIs, providing regular reports and insights to internal teams and clients

βœ… Support the Paid Social Manager in client communication, campaign planning, and strategic recommendations/optimisations, adhering to Dentsu’s QA policies and procedures

βœ… Collaborate with clients, internal planning teams, and platform reps to drive best-in-class performance

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and client communication, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 2-5 years of experience managing and planning paid social campaigns, preferably in an agency or client-facing environment

Required Skills:

  • Proficient in managing and planning campaigns across various paid social platforms (LinkedIn, Meta, TikTok, Snapchat, Pinterest, etc.)
  • Strong understanding of paid social principles and best practices
  • Excellent communication and interpersonal skills
  • Strong analytical mindset

Preferred Skills:

  • Fluency in additional languages (beneficial but not required)
  • Experience with social media management tools (e.g., Hootsuite, Sprout Social)

ASSUMPTION: While the role requires specific paid social campaign management experience, a strong foundation in digital marketing and a willingness to learn are essential for success.

πŸ’° Compensation & Benefits

Salary Range: Β£25,000 - Β£35,000 per annum (based on experience and market rates for the UK advertising industry)

Benefits:

  • 25 Days’ Holiday
  • Birthday Off
  • Paid Volunteering Days
  • Wellness Days
  • Pension Contributions
  • Life Assurance
  • Private Health Care
  • Income Protection
  • Critical Illness Cover
  • Travel Season Ticket Loans
  • Cycle to Work Scheme
  • Free Eye Tests
  • Employee Discounts

Working Hours: Full-time, hybrid work arrangement with flexible start and finish times

ASSUMPTION: The salary range is an estimate based on market research and industry standards for similar roles in the UK advertising industry. Actual salary may vary based on individual candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying. The company is a global leader in its field, with a strong presence in multiple countries.

Company Size: Dentsu is a large company with over 10,000 employees worldwide. This size offers opportunities for growth and collaboration with diverse teams but may also mean more structured processes and less personal interaction with senior leadership.

Founded: Dentsu was founded in 1901 and has since grown into a global network with a rich history in advertising and marketing.

Company Description:

  • Dentsu is a global advertising and marketing communications company that helps brands connect with consumers through innovative, data-driven, and creatively-led solutions.
  • The company offers a wide range of services, including advertising, media planning and buying, public relations, and digital marketing.
  • Dentsu is committed to sustainability and social impact, with initiatives focused on building a fair and more equal society.

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning
  • Media buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu's large size and global presence offer opportunities for career growth and international exposure. However, applicants should be prepared for a structured and hierarchical work environment.

πŸ“Š Role Analysis

Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in paid social campaign management. It offers opportunities for growth and development within the company.

Reporting Structure: The Paid Social Executive will report directly to the Paid Social Manager and work closely with internal teams, clients, and platform representatives.

Work Arrangement: This is a hybrid role, with employees working on-site and remotely. The specific work arrangement may vary based on team and project requirements.

Growth Opportunities:

  • Progression to a Paid Social Manager or similar role within the company
  • Expanding skills and expertise in digital marketing and advertising
  • Potential opportunities for international assignments or relocation

ASSUMPTION: This role offers clear career progression paths and opportunities for professional development within the company.

🌍 Location & Work Environment

Office Type: Dentsu's Stafford office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Stafford, Staffordshire, United Kingdom

Geographic Context:

  • Stafford is a town in Staffordshire, located in the West Midlands region of England.
  • The area offers a mix of urban and rural environments, with easy access to major cities like Birmingham and Manchester.
  • Stafford has a rich history and cultural heritage, with numerous attractions and events throughout the year.

Work Schedule: The role follows a standard full-time work schedule, with flexible start and finish times to accommodate hybrid work arrangements.

ASSUMPTION: Applicants should be comfortable working in a hybrid environment and be able to manage their time effectively to balance on-site and remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR team
  • In-person or virtual interview with the hiring manager and/or team members
  • Final interview with senior leadership

Key Assessment Areas:

  • Understanding of paid social principles and best practices
  • Campaign management skills and experience
  • Communication and interpersonal skills
  • Analytical mindset and problem-solving abilities

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of paid social campaign management and Dentsu's approach to advertising
  • Prepare examples of successful campaigns you've managed and the results you achieved
  • Showcase your ability to work collaboratively and effectively with clients and internal teams

ATS Keywords: Paid Social Campaigns, Campaign Management, Social Media Platforms, Client Communication, Strategic Recommendations, Performance Metrics, KPIs, Marketing Communications, Advertising, Media Planning, Media Buying, People-Based Marketing

ASSUMPTION: Dentsu's application process may vary depending on the role and the candidate's experience. Applicants should be prepared to demonstrate their skills and experience throughout the interview process.

πŸ› οΈ Tools & Technologies

  • Social media management platforms (e.g., Hootsuite, Sprout Social)
  • Paid social advertising platforms (e.g., LinkedIn Ads, Facebook Ads, TikTok Ads)
  • Analytics and reporting tools (e.g., Google Analytics, Tableau)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Applicants should be comfortable using a range of tools and technologies to manage paid social campaigns effectively.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Integrity
  • Excellence
  • Diversity & Inclusion

Work Style:

  • Data-driven and strategic approach to campaign management
  • Collaborative and team-oriented work environment
  • Focus on continuous learning and professional development

Self-Assessment Questions:

  • Do you have a strong analytical mindset and excellent communication skills?
  • Are you comfortable working in a hybrid environment and managing your time effectively?
  • Do you thrive in a collaborative and team-oriented work environment?

ASSUMPTION: Applicants should assess their fit with Dentsu's company values and work style to ensure a successful and enjoyable work experience.

⚠️ Potential Challenges

  • Managing multiple campaigns and clients simultaneously
  • Keeping up-to-date with the latest trends and best practices in paid social advertising
  • Balancing the demands of client expectations and internal team requirements
  • Adapting to a hybrid work environment and managing time effectively

ASSUMPTION: Applicants should be prepared to manage multiple priorities and work collaboratively with clients and internal teams to overcome challenges effectively.

πŸ“ˆ Similar Roles Comparison

  • Compared to other paid social executive roles, this position may offer more responsibility for campaign planning and strategic recommendations
  • Dentsu's global presence and large client base may provide more diverse and challenging campaign opportunities
  • Career progression paths may vary depending on the specific company and industry

ASSUMPTION: Applicants should research similar roles and companies to understand the unique aspects of this position and make an informed decision about their career goals.

πŸ“ Sample Projects

  • Managing a multi-million-pound budget for a global brand's paid social campaigns
  • Developing and implementing a paid social strategy for a startup looking to increase brand awareness
  • Optimizing a client's paid social campaigns to improve ROI and drive business growth

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to manage paid social campaigns effectively.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall structure of the paid social team and the company?
  • What opportunities are there for professional development and growth within the company?
  • How does Dentsu support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?

ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and the company, as well as their understanding of the industry and the company's approach to advertising.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of successful paid social campaigns you've managed and the results you achieved
  • Research Dentsu's approach to advertising and be prepared to discuss how your experience aligns with their strategies
  • Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.