📌 Core Information
🔹 Job Title: Paid Social Executive
🔹 Company: NBCUniversal
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Hands-on campaign creation, management, optimization, and reporting across paid social channels
- Collaborating with an in-house media buying team to deliver on KPIs and explore test & learn opportunities
- Working with a data-driven and performance-oriented business to achieve ambitious CPA and revenue-generating targets
- Balancing technical and analytical skills with a creative mindset to execute best-in-class paid social campaigns
ASSUMPTION: This role requires a strong understanding of paid social media advertising and a passion for reality TV content, as NBCUniversal's Hayu service is the focus of this position.
📋 Key Responsibilities
✅ Build, maintain, and optimize campaigns across all paid social channels, working closely with the Paid Social Media Planner and Senior Digital Manager
✅ Track and pace budgets within monthly and campaign-specific caps at the platform and overall tactic level
✅ Follow automation of account management tools and processes
✅ Ensure account hygiene, tracking, and feeding into analytical tools, with a narrow attention to naming conventions and reporting templates
✅ Proactively recommend opportunities for further insights or profit from last-minute prospects
✅ Brief creative and copy needs internally, following platform best practices and wider planning needs
✅ Ensure finance accuracy, raise POs for the team's activity, track spend and budgets, and ensure smooth processing of invoices from finance
✅ Track and present competitor activity for insights and opportunities, leveraging external contracted tools
ASSUMPTION: The role may evolve over time as the team and business grow, potentially involving more strategic planning and less hands-on execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: Proven experience in SVOD/OTT, with a focus on paid social media advertising
Required Skills:
- Proficient in campaign management across multiple paid social platforms
- Strong analytical skills and data-driven mindset
- Excellent communication and team collaboration skills
- Attention to detail and strong organizational skills
- Problem-solving abilities and a proactive approach to work
- Fluency in written and spoken English
Preferred Skills:
- Experience with marketing to millennial consumers
- Knowledge of the reality TV genre and Hayu's content library
- Familiarity with marketing automation tools and processes
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of marketing KPIs and a working knowledge of marketing analytics tools.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on industry standards for entry-level paid social media roles in London)
Benefits:
- Competitive benefits package, including health insurance and pension contributions
- Opportunities for professional development and growth within NBCUniversal
- Access to a wide range of entertainment and consumer experiences offered by NBCUniversal
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for team meetings and project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level paid social media roles in London. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. NBCUniversal is a leading media and entertainment company that creates, distributes, and brings to life world-class content through its film, television, streaming, theme parks, and consumer experiences.
Company Size: 10,001+ employees. As a large corporation, NBCUniversal offers numerous opportunities for career growth and development within its various divisions and brands.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric. It has since grown into a global media and entertainment powerhouse.
Company Description:
- NBCUniversal is a subsidiary of Comcast Corporation and owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- The company produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
- NBCUniversal has a rich tradition of giving back to communities and champions an inclusive culture, striving to attract and develop a talented workforce to create and deliver a wide range of content reflecting the world
Company Specialties:
- Film and television production and distribution
- Streaming services, including Peacock and Hayu
- Theme parks and consumer experiences
- News and sports broadcasting
Company Website: http://www.NBCUniversal.com
ASSUMPTION: NBCUniversal's focus on diversity, inclusion, and community engagement is likely to be reflected in its hiring practices and company culture.
📊 Role Analysis
Career Level: Entry-level to mid-level. This role offers an opportunity to gain hands-on experience in paid social media advertising and grow within NBCUniversal's marketing team.
Reporting Structure: The Paid Social Executive will report directly to the Senior Digital Manager and work closely with the Paid Social Media Planner.
Work Arrangement: On-site, with a focus on collaboration and teamwork within the in-house media buying team.
Growth Opportunities:
- Progression to a Paid Social Media Planner or similar role, with increased strategic responsibilities
- Expansion into other areas of NBCUniversal's marketing or entertainment divisions
- Opportunities to work on high-profile campaigns and projects, gaining valuable experience and exposure
ASSUMPTION: As a large organization, NBCUniversal offers numerous growth opportunities for motivated and talented employees who demonstrate strong performance and a commitment to the company's values.
🌍 Location & Work Environment
Office Type: NBCUniversal's London office is a modern, collaborative workspace designed to foster creativity and teamwork.
Office Location(s): St. Giles High Street, London
Geographic Context:
- London is a vibrant, multicultural city with a thriving entertainment industry
- The office is located in the Central London district, offering easy access to public transportation and numerous amenities
- London is home to a diverse range of cultural attractions, including museums, theaters, and music venues
Work Schedule: Full-time, typically Monday to Friday, with flexibility for team meetings and project deadlines. The role may require occasional overtime or weekend work to support campaign launches or special projects.
ASSUMPTION: While the role is on-site, NBCUniversal may offer flexible work arrangements, such as hybrid or remote work, depending on the candidate's needs and the team's requirements.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site interview with the hiring manager and team members
- Final interview with the Senior Digital Manager or another senior stakeholder
Key Assessment Areas:
- Campaign management and optimization skills
- Analytical and problem-solving abilities
- Communication and team collaboration skills
- Cultural fit and alignment with NBCUniversal's values
Application Tips:
- Highlight relevant experience in SVOD/OTT and paid social media advertising
- Demonstrate a strong understanding of marketing KPIs and analytics
- Showcase creativity and a proactive approach to problem-solving
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
ATS Keywords: Paid social media, campaign management, optimization, analytics, marketing KPIs, SVOD/OTT, reality TV, Hayu
ASSUMPTION: NBCUniversal's application process may include assessments or case studies to evaluate candidates' skills and fit for the role.
🛠️ Tools & Technologies
- Paid social media advertising platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Campaign management and automation tools (e.g., Hootsuite, Buffer, Sprout Social)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals and drive success
- Creativity: Embracing innovation and pushing the boundaries of storytelling and entertainment
- Integrity: Upholding the highest ethical standards in all aspects of the business
- Excellence: Striving for the best in everything we do, from content creation to customer experience
Work Style:
- Collaborative: Working closely with team members to achieve shared objectives
- Data-driven: Making informed decisions based on data and analytics
- Adaptable: Embracing change and responding to new challenges and opportunities
- Proactive: Taking initiative and driving results, rather than waiting for direction
Self-Assessment Questions:
- How do you align with NBCUniversal's core values, and how have you demonstrated these values in your previous roles?
- Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle this situation, and what was the outcome?
- Can you provide an example of a creative approach you took to solve a problem or overcome a challenge in a previous role?
ASSUMPTION: NBCUniversal places a strong emphasis on cultural fit and values-driven hiring, seeking candidates who align with the company's mission and core principles.
⚠️ Potential Challenges
- The role may require working on multiple campaigns simultaneously, requiring strong organizational skills and time management
- Paid social media advertising is a rapidly evolving field, requiring continuous learning and adaptation to new platforms and best practices
- The role may involve occasional weekend or evening work to support campaign launches or special projects
- London's competitive job market and cost of living may present challenges for some candidates
ASSUMPTION: While these challenges exist, NBCUniversal offers a supportive work environment and opportunities for professional growth and development to help employees overcome obstacles and succeed in their roles.
📈 Similar Roles Comparison
- Paid Social Executive vs. Paid Social Media Planner: The Executive role focuses more on hands-on campaign management, while the Planner role involves strategic planning and optimization
- Industry-specific context: NBCUniversal's focus on reality TV and the Hayu service sets this role apart from similar positions in other entertainment or media companies
- Career path comparison: This role offers an opportunity to gain experience in paid social media advertising and progress to more strategic or management positions within NBCUniversal or the broader entertainment industry
ASSUMPTION: While this role shares similarities with other paid social media positions, its focus on the SVOD/OTT and reality TV sectors makes it unique within the entertainment industry.
📝 Sample Projects
- Developing and executing a targeted social media campaign to promote a new reality TV show on Hayu
- Analyzing competitor activity and identifying opportunities to optimize campaign performance and reach new audiences
- Collaborating with the creative team to develop engaging ad content and copy that resonates with Hayu's target audience
ASSUMPTION: These sample projects illustrate the hands-on, data-driven, and collaborative nature of the Paid Social Executive role at NBCUniversal.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Hayu and NBCUniversal's entertainment portfolio?
- What opportunities are there for professional development and growth within the team and the company?
- How does the team collaborate and communicate to ensure effective campaign management and optimization?
- What are the most rewarding aspects of working on paid social media campaigns for Hayu and NBCUniversal?
- How does the company support work-life balance for its employees, particularly in a role that may require occasional overtime or weekend work?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in SVOD/OTT, paid social media advertising, and marketing analytics
- Prepare examples of your previous campaign management and optimization work, demonstrating your skills and achievements
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
