Paid Social Executive

📌 Core Information 🔹 Job Title: Paid Social Executive 🔹 Company: Havas Group 🔹 Location: Madrid, Spain 🔹 Job Type: Full-Time, On-Site 🔹 Category: Advertising Services 🔹 Date Posted: May 22, 2025 🔹 Experience Level: Mid-Level (2-5 years) 🚀 Job Overview Key aspects of this role include: - Leading social media advertising campaigns for a high-profile client - Activating, executing, monitoring, and optimizing campaigns across multiple platforms - Creating and adapting advertising strategies to maximize KPIs - Analyzing campaign performance and conducting A/B tests for improvement - Managing budgets, billing, and financial reconciliation

ASSUMPTION: This role requires a strong focus on performance marketing and a deep understanding of various advertising platforms. The ideal candidate will have experience managing multiple accounts and a strong analytical mindset.

📋 Key Responsibilities ✅ Activate, execute, and optimize Paid Media campaigns on social platforms such as Meta, TikTok, LinkedIn, Twitter (X), Pinterest, Sprinklr, and other relevant ones. ✅ Create and adapt advertising strategies aligned with the client's objectives, maximizing KPIs such as ROAS, CPA, and conversions. ✅ Configure and manage tracking tools such as Pixel, Conversion API, and Google Analytics. ✅ Identify opportunities to expand reach and optimize campaign strategies based on market data. ✅ Analyze campaign performance through customized dashboards and analysis tools such as Google Analytics. ✅ Hold periodic meetings with the Business Unit team to present campaign results. ✅ Analyze the competition to identify trends and improvement opportunities. ✅ Conduct A/B tests to evaluate and improve the effectiveness of ads, audiences, and strategies. ✅ Handle billing, financial reconciliation, and budget control of campaigns.

ASSUMPTION: The role requires a high level of autonomy and the ability to manage multiple accounts efficiently. Strong organizational skills and attention to detail are crucial for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 2-3 years of experience managing Paid Media, branding, and performance marketing campaigns for medium and large clients

Required Skills:

• Advanced proficiency in platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and Twitter Ads
• Experience with analysis and reporting tools
• Operational skills with a strong orientation towards performance marketing
• C1 level of English (mandatory)
• Organization and ability to manage multiple accounts efficiently

Preferred Skills:

• Experience with operational performance management tools (Pilot, IOMT)
• Experience with business intelligence software (i.e., Tableau, Datorama, Power BI)
• Experience with advertising technologies (e.g., ad servers, ad platforms)
• Proficiency in office software

ASSUMPTION: While not explicitly stated, experience with Sprinklr and other relevant advertising platforms would be beneficial. Familiarity with market analysis tools and techniques is also desirable.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on market research and role requirements)

Benefits:

• Health insurance
• Retirement plan
• Training and development opportunities
• Employee discounts

Working Hours: Full-time, Monday to Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range is an estimate based on market research and the role's requirements. Actual compensation may vary based on experience and performance.

📌 Applicant Insights 🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: 1835

Company Description:

• Havas is one of the world’s largest global communications networks, with over 23,000 people in over 100 markets
• Founded in 1835 in Paris, Havas has developed a seamlessly integrated global strategy and operating system, Converged
• Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive

Company Specialties:

• Advertising
• Marketing
• Public Relations
• Digital Marketing

Company Website: https://www.havas.com/

ASSUMPTION: Havas Group is a large, global organization with a strong presence in the advertising industry. This role is part of their global network, working from the Madrid office.

📊 Role Analysis

Career Level: Mid-Level

Reporting Structure: This role reports directly to the Business Unit team

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to work on high-profile clients and global campaigns
• Opportunities to develop skills in market analysis and strategy
• Possibility to progress to a senior role within the agency

ASSUMPTION: This role offers opportunities for professional growth and development within the agency. The global nature of the company also presents opportunities to work on international campaigns.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative work environment

Office Location(s): Madrid, Spain

Geographic Context:

• Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million
• The city is known for its vibrant culture, rich history, and diverse industries
• Madrid is a major economic hub, with a strong focus on technology, finance, and tourism

Work Schedule: Monday to Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work environment is likely to be fast-paced and dynamic, with a strong focus on collaboration and teamwork. The Madrid office is part of a global network, offering opportunities to work with international teams.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with the Business Unit team
• Final interview with the agency's leadership team

Key Assessment Areas:

• Advertising platform proficiency
• Analytical skills and data-driven decision-making
• Campaign strategy and creativity
• Communication and presentation skills

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on Paid Media campaigns and performance marketing
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's values
• Prepare examples of successful campaigns you've managed, including KPI improvements and strategies employed

ATS Keywords: Paid Media, Social Media Advertising, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Twitter Ads, Google Analytics, A/B Testing, Performance Marketing, Budget Control, Campaign Optimization, Market Analysis, Tracking Tools, Reporting Tools, Creative Strategy, Operational Skills, Business Intelligence

ASSUMPTION: The application process is likely to be competitive, with a strong focus on relevant experience and skills. Applicants should be prepared to demonstrate their proficiency in advertising platforms and their ability to analyze and optimize campaigns.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads
• LinkedIn Campaign Manager
• Twitter Ads
• Google Analytics
• Sprinklr
• Operational performance management tools (Pilot, IOMT)
• Business intelligence software (i.e., Tableau, Datorama, Power BI)
• Advertising technologies (e.g., ad servers, ad platforms)
• Office software (Microsoft Office, Google Workspace)

ASSUMPTION: The role requires proficiency in various advertising platforms and tools. Familiarity with market analysis tools and techniques is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Excellence
• Diversity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and strategic

Self-Assessment Questions:

• Do you have a proven track record of managing successful Paid Media campaigns?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have strong analytical skills and a data-driven mindset?
• Are you able to adapt your communication style to different audiences and stakeholders?

ASSUMPTION: Havas Group values diversity and inclusion, fostering a work environment where employees can be themselves and thrive. Applicants should be prepared to demonstrate their fit with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple accounts and campaigns simultaneously
• Keeping up with the fast-paced nature of the advertising industry and platform updates
• Adapting to the dynamic work environment and collaborating effectively with international teams
• Meeting and exceeding client expectations in a competitive market

ASSUMPTION: The role presents challenges related to workload, industry pace, and client expectations. Applicants should be prepared to manage multiple priorities and work effectively under pressure.

📈 Similar Roles Comparison

• Compared to a Social Media Manager role, this position has a stronger focus on Paid Media and performance marketing
• Unlike a Social Media Strategist role, this position requires more hands-on campaign management and less strategic planning
• Compared to a Digital Marketing Specialist role, this position has a narrower focus on Paid Media and does not cover other digital marketing channels

ASSUMPTION: While this role shares some similarities with other marketing and advertising positions, it has a unique focus on Paid Media campaign management and optimization.

📝 Sample Projects

• Developing and executing a Paid Media campaign for a new product launch, with a focus on maximizing ROAS and driving conversions
• Conducting an A/B test to optimize ad creative and improve CTR for an e-commerce client
• Analyzing campaign performance data to identify trends and opportunities for expansion, and presenting findings to the Business Unit team

ASSUMPTION: Sample projects should demonstrate the applicant's ability to manage Paid Media campaigns, analyze data, and make data-driven decisions to optimize performance.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the agency's organizational hierarchy?
• How does the agency support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the agency approach client relationships, and what is the expected level of client interaction for this role?
• What are the most challenging aspects of working in this role, and how can I best prepare to succeed in this environment?

ASSUMPTION: Interview questions should focus on understanding the role's expectations, the work environment, and the opportunities for professional growth and development.

📌 Next Steps for Applicants To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your Paid Media campaign management experience and relevant skills
• Write a cover letter that demonstrates your understanding of the role and your fit with the company's values
• Prepare examples of successful campaigns you've managed, including KPI improvements and strategies employed
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.