1. Campaign Ownership & Scaling: Launch and scale paid social acquisition campaigns across TikTok, Meta, and Snapchat, managing both cold acquisition and retargeting funnels.
2. Performance Analysis & Growth Strategy: Monitor performance using platform dashboards and real-time signals, optimizing toward CPA, ROAS, and user retention with daily, data-driven decisions.
3. Creative & Funnel Ownership: Own the creative briefing process, collaborate with product/design to develop high-converting landing pages, and ensure a steady stream of fresh creatives adapted to platform dynamics.
4. Platform Navigation & Policy Compliance: Stay ahead of platform policy changes, restrictions, and bans, and develop creative workarounds that keep campaigns compliant and live.
5. Process Building & Scaling Systems: Set up tracking, naming conventions, and structured testing pipelines that enable repeatable, high-velocity growth, and create SOPs and internal playbooks to eventually delegate and scale operations efficiently.
ASSUMPTION: This role requires a strong understanding of paid social advertising, with a focus on TikTok, Meta, and Snapchat. The ideal candidate will have experience in fast-paced industries and be comfortable navigating strict ad policies.
📋 Key Responsibilities
- Campaign Management:
- Launch and scale paid social acquisition campaigns across TikTok, Meta, and Snapchat.
- Manage both cold acquisition and retargeting funnels, from audience strategy to creative execution.
- Scale campaigns with relentless focus on CAC, ROAS, and LTV (7-figure budget).
- Launch and iterate high-frequency tests across ad formats, copy, hooks, audiences, and placements.
- Performance Analysis & Growth Strategy:
- Monitor performance using platform dashboards, internal tools, and real-time signals.
- Optimize toward CPA, ROAS, and user retention with daily, data-driven decisions.
- Build internal reporting frameworks and feedback loops to guide creative, budget, and funnel strategy.
- Creative & Funnel Ownership:
- Own the creative briefing process, from concepting hooks to briefing editors and approving final assets.
- Collaborate with product/design to develop and A/B test high-converting landing pages.
- Identify fatigue early and ensure a steady stream of fresh creatives adapted to platform dynamics.
- Platform Navigation & Policy Compliance:
- Stay ahead of platform policy changes, restrictions, and bans.
- Leverage a deep understanding of ad policies to maximize scale without risking account integrity.
- Process Building & Scaling Systems:
- Set up tracking, naming conventions, and structured testing pipelines that enable repeatable, high-velocity growth.
- Create SOPs and internal playbooks to eventually delegate and scale operations efficiently.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively in a fast-paced environment.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:
- 4-6+ years of experience running paid social ads with a proven track record of scaling budgets and driving performance.
- Demonstrated success in DTC, gaming, dating, or other fast-paced industries, especially where policies and restrictions are common.
Required Skills:
- Expert-level knowledge of campaign structure, bidding strategy, and audience segmentation for paid social.
- Strong creative instincts with experience writing briefs and iterating video-first creatives for TikTok, Reels, and Snap.
- Proficient in setting up conversion tracking, attribution modeling, and UTMs.
- Comfortable building or optimizing landing pages and retargeting flows to maximize ROAS.
- Ability to move fast, build tests in a day, ship dozens of creatives in a week, and scale while others wait for approvals.
Preferred Skills:
- Experience with EverAI's products or similar AI-driven entertainment platforms.
- Familiarity with AI-driven content creation and moderation systems.
ASSUMPTION: The ideal candidate will have a strong background in paid social advertising, with a focus on TikTok, Meta, and Snapchat. Experience in fast-paced industries and navigating strict ad policies is a plus.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for mid-senior level marketing roles in remote work arrangements)
Benefits:
- B2B contract with flexibility for long-term commitment
- Full-remote work arrangement
- 4 weeks PTO
- Annual gathering to get to know each other better
- Wellbeing budget up to $200
- Company laptop
- GPT-4, Mistral, and Hugging Face Pro plan
Working Hours: 40 hours per week, with flexibility for a results-driven work environment
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in remote work arrangements. The benefits package is designed to support a healthy work-life balance and provide the necessary tools for success.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information, and Internet
- Company Size: 51-200 employees
- Founded: 2023
- Company Description: EverAI is pioneering conversational AI-driven entertainment, offering unique, engaging, and personalized experiences that transform how stories are told and games are played. They are committed to creating AI experiences that are not just technologically advanced but also ethically designed, focusing on privacy, user respect, and creative freedom.
- Company Specialties: AI-driven entertainment, conversational AI, personalized experiences, ethical AI development
📊 Role Analysis
- Career Level: Mid-Senior Level (5-10 years of experience)
- Reporting Structure: Direct report to the CMO, with potential for team building and broader ownership based on results and impact.
- Work Arrangement: Remote (Worldwide), with a focus on results-driven execution and collaboration.
- Growth Opportunities: Potential for team building and broader ownership, as well as growth opportunities within the fast-paced AI entertainment industry.
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to build and scale paid social acquisition efforts from scratch and eventually lead a team.
🌍 Location & Work Environment
- Office Type: Remote (Worldwide)
- Office Location(s): N/A (fully remote)
- Geographic Context: Worldwide, with a focus on global impact and user growth.
- Work Schedule: Flexible, results-driven work environment with a focus on performance and iteration.
ASSUMPTION: The remote work arrangement allows for flexibility and work-life balance, with a focus on results-driven execution and collaboration.
💼 Interview & Application Insights
- Typical Process:
1. Online application review
2. Phone or video screen with the hiring manager (Thomas Lacroix)
3. Technical assessment (paid social advertising strategy and campaign optimization)
4. Final interview with the CEO (Alexis Soulopoulos) and CTO (Michael Monin)
- Key Assessment Areas:
1. Paid social advertising expertise and campaign optimization strategies
2. Creative briefing and landing page development skills
3. Platform policy compliance and navigation strategies
4. Process building and scaling systems experience
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
2. Prepare a portfolio or examples of your paid social advertising work, including campaign performance data and creative assets.
3. Research EverAI's products and industry to demonstrate your understanding and enthusiasm for the role.
4. Practice your technical assessment and be prepared to discuss your approach to paid social advertising strategy and campaign optimization.
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit with EverAI's fast-paced, results-driven environment.
🛠️ Tools & Technologies
- Paid social advertising platforms (TikTok Ads, Meta Ads, Snapchat Ads)
- Campaign management tools (e.g., Hootsuite, Buffer, or similar)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, or similar)
- Creative tools (e.g., Canva, Adobe Creative Suite, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The ideal candidate will have experience with the relevant paid social advertising platforms, campaign management tools, and analytics and reporting tools. Familiarity with creative tools and project management tools is a plus.
👔 Cultural Fit Considerations
- Company Values:
1. Innovation: Pioneering new AI-driven entertainment experiences.
2. Creativity: Encouraging and celebrating unique ideas and perspectives.
3. Collaboration: Working together to achieve exceptional results.
4. Integrity: Upholding ethical standards in AI development and user interactions.
5. User-centric: Prioritizing user experience, privacy, and creative freedom.
- Work Style:
1. Fast-paced and results-driven, with a focus on performance and iteration.
2. Collaborative and inclusive, with a focus on open communication and feedback.
3. Remote-friendly, with a focus on flexibility and work-life balance.
- Self-Assessment Questions:
1. How do you approach navigating strict ad policies and platform restrictions in paid social advertising campaigns?
2. Can you provide an example of a successful paid social advertising campaign you've managed, and how you optimized performance over time?
3. How do you balance creative freedom with ethical considerations in AI-driven entertainment content?
ASSUMPTION: EverAI values candidates who are passionate about AI-driven entertainment, committed to ethical AI development, and eager to collaborate in a fast-paced, results-driven environment.
⚠️ Potential Challenges
1. Platform Policy Changes: Navigating frequent platform policy changes, restrictions, and bans requires strong adaptability and creative problem-solving skills.
2. Budget Management: Scaling campaigns with a focus on CAC, ROAS, and LTV requires strong budget management skills and a data-driven approach to optimization.
3. Creative Fatigue: Identifying and addressing creative fatigue early requires a keen eye for trends and a deep understanding of platform dynamics.
4. Attribution Modeling: Solving for attribution in a fragmented, policy-sensitive environment requires strong analytical skills and a strategic approach to data collection and analysis.
ASSUMPTION: The ideal candidate will be comfortable navigating these challenges and have a proven track record of success in fast-paced, results-driven environments.
📈 Similar Roles Comparison
1. Paid Social Advertising Manager (AI) - EverAI vs. Competitor X:
- EverAI: Focus on AI-driven entertainment, with a strong emphasis on ethical AI development and user-centric design.
- Competitor X: Focus on AI-driven content creation and distribution, with a broader scope of AI applications.
2. AI-driven Entertainment Industry Context:
- EverAI: Pioneering conversational AI-driven entertainment, with a focus on unique, engaging, and personalized experiences.
- Competitor X: Established AI-driven content creation and distribution platforms, with a broader range of AI applications and user bases.
3. Career Path Comparison:
- EverAI: Offers significant growth potential for the right candidate, with the opportunity to build and scale paid social acquisition efforts from scratch and eventually lead a team.
- Competitor X: Provides established career paths for paid social advertising professionals, with opportunities for team leadership and strategic influence.
ASSUMPTION: EverAI's focus on AI-driven entertainment and ethical AI development sets it apart from competitors in the AI-driven content creation and distribution space. The company offers significant growth potential for candidates eager to make an impact in a fast-paced, results-driven environment.
📝 Sample Projects
1. AI-driven Entertainment Campaign Launch:
- Develop and launch a paid social advertising campaign for a new AI-driven entertainment product, targeting key user demographics and optimizing for user acquisition and retention.
- Collaborate with product/design teams to create engaging, on-brand creative assets and high-converting landing pages.
- Monitor campaign performance and optimize ad spend, targeting, and creative assets to maximize ROAS and user retention.
2. Platform Policy Compliance and Creative Workarounds:
- Stay up-to-date with platform policy changes, restrictions, and bans, and develop creative workarounds that keep campaigns compliant and live.
- Collaborate with legal and compliance teams to ensure campaign compliance and minimize the risk of account suspensions or bans.
- Monitor campaign performance and adjust strategies as needed to maintain compliance and maximize results.
3. Attribution Modeling and Cross-Platform Optimization:
- Develop and implement attribution modeling strategies that account for platform-specific limitations and policy-sensitive environments.
- Collaborate with data science and analytics teams to optimize campaign performance across platforms and channels.
- Monitor campaign performance and adjust strategies as needed to maximize ROAS and user retention.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Paid Social Growth Marketer (AI) role at EverAI. The ideal candidate will have experience with similar projects and be eager to tackle the unique challenges and opportunities presented by AI-driven entertainment.
❓ Key Questions to Ask During Interview
1. Role Responsibilities:
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for EverAI's AI-driven entertainment products?
2. Team Structure and Collaboration:
- How does this role collaborate with other marketing, product, and design teams at EverAI?
- What are the opportunities for team building and broader ownership based on results and impact?
3. Company Culture and Values:
- How does EverAI's company culture support the growth and success of its employees?
- What are the most important company values, and how are they reflected in day-to-day work and decision-making?
4. Growth Opportunities and Career Path:
- What are the opportunities for professional growth and development within this role and at EverAI?
- How does EverAI support the career advancement of its employees, both within and outside of the marketing department?
5. Work Environment and Remote Work:
- How does EverAI support its remote employees, and what resources are available to ensure a productive and engaging work environment?
- What are the expectations for communication, collaboration, and work-life balance in a remote work arrangement?
ASSUMPTION: These key questions are designed to help candidates better understand the role, team dynamics, company culture, and growth opportunities at EverAI. The ideal candidate will be eager to ask thoughtful, insightful questions that demonstrate their interest and engagement with the role and the company.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [linked provided application URL](https://jobs.ashbyhq.com/everai/48bafc95-9828-43a7-acd4-7c2b562826a8).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare a portfolio or examples of your paid social advertising work, including campaign performance data and creative assets.
4. Research EverAI's products and industry to demonstrate your understanding and enthusiasm for the role.
5. Practice your technical assessment and be prepared to discuss your approach to paid social advertising strategy and campaign optimization.
6. Follow up with the hiring manager (Thomas Lacroix) within one week of submission to confirm receipt of your application and express your interest in the role.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. EverAI is an equal opportunity employer and welcomes applicants from all backgrounds.
