🔹 Job Title: Paid Social Lead (m/f/x)
🔹 Company: HelloFresh
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on data-driven decision-making and continuous innovation.
✅ Serve as the go-to expert on Paid Social, providing strategic guidance on platforms like Meta, TikTok, and Snap
✅ Anticipate and adapt to platform updates, leveraging industry trends and data insights
✅ Collaborate with platform partners to pilot new solutions and enhance measurement capabilities
✅ Lead the testing and measurement strategy across Paid Social platforms
✅ Develop and refine experimentation frameworks, including creative tests, conversion lift tests, and attribution modeling
✅ Analyze test results to inform data-driven decisions and uncover new growth opportunities
✅ Ensure proper budgeting processes, including daily and weekly pacing, are aligned with strategic goals and seasonality
✅ Ensure Paid Social infrastructure is optimized, working closely with automation teams to implement scalable solutions
✅ Own and develop the automation of reporting for performance tracking and measurement
✅ Support internal teams in maintaining accurate tracking and performance measurement
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive Paid Social performance and growth.
Education: An excellent degree in Marketing, Business, Analytics, or a related field
Experience: 7+ years of experience in Paid Social, performance marketing, or a related field
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in Paid Social and a proven track record of driving results through data-driven strategies are ideal for this role.
Salary Range: €70,000 - €90,000 per year (Estimated, based on market research and company size)
Benefits:
Working Hours: Full-time, with a flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The estimated salary range is based on market research and comparable roles within the industry. The benefits listed are based on the company's career page and may be subject to change.
Industry: HelloFresh operates in the consumer services industry, focusing on meal kit delivery and food solutions. The company is a tech-driven disruptor in the food supply chain and multi-trillion-dollar food tech industry.
Company Size: HelloFresh has over 10,000 employees globally, providing a large and diverse work environment. This size allows for ample opportunities for growth and collaboration.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries worldwide.
Company Description:
Company Specialties:
Company Website: https://www.hellofresh.com/
ASSUMPTION: HelloFresh is a dynamic and innovative company that values diversity, sustainability, and customer feedback in its mission to change the way people eat.
Career Level: This role is at the senior individual contributor level, with the potential to grow into a management position.
Reporting Structure: The Paid Social Lead reports directly to the Head of Paid Social and collaborates with various cross-functional teams, including Paid Social Campaign Ops, Analytics, and Automation.
Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days on-site per week at the HelloFresh office in Berlin.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential, both in terms of career progression and skill development, within a dynamic and innovative company.
Office Type: HelloFresh's global headquarters is located in Berlin, Germany, with a modern and collaborative work environment.
Office Location(s): Prinzenstraße 89, Berlin, Germany
Geographic Context:
Work Schedule: Full-time, with a flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: Working at HelloFresh's Berlin office provides an immersive experience in a dynamic and multicultural environment, with ample opportunities for professional growth and collaboration.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Paid Social, Performance Marketing, Ad Tech, Automation, Testing, Measurement, Analytics, Collaboration, Data-Driven Decision Making, Budgeting, Infrastructure Development, Creative Testing, Attribution Modeling, Tracking, Optimization, Strategic Guidance
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and fit for the position through a series of interviews and assessments.
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with HelloFresh's values and work style through self-assessment questions and behavioral interview questions.
ASSUMPTION: These challenges require strong communication, collaboration, and adaptability skills, as well as a proactive and results-driven approach.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and preferences.
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, as well as the opportunity to drive meaningful impact on HelloFresh's Paid Social performance.
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and provide valuable insights into the company culture and work environment.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.