📌 Core Information
🔹 Job Title: Paid Social Manager
🔹 Company: dentsu
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid (2 office days per week)
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading and managing Paid Social campaigns and strategies
- Day-to-day communication with clients to achieve their goals
- Collaborating with cross-functional teams to deliver outstanding results
- Analyzing campaign performance and making data-driven decisions
ASSUMPTION: This role requires a strategic thinker with strong analytical skills, exceptional attention to detail, and a passion for delivering outstanding results. Experience in an agency or client-facing environment is preferred.
📋 Key Responsibilities
✅ Develops account strategy in partnership with the client and Paid Social Director, accountable for the execution of strategy and achievement of KPIs
✅ Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget
✅ Owns and manages the client strategy and plans key campaign efficiencies
✅ Manages all day-to-day efforts and is the primary day-to-day SME voice to the client
✅ Plans accounts and growth opportunities, working closely with the Account Directors
✅ Builds strong relationships across Client Services and other channel teams
ASSUMPTION: This role involves a high level of client interaction and requires strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2-5 years of experience managing and planning paid social campaigns, preferably in an agency or client-facing environment
Required Skills:
- Proficient in managing and planning campaigns across various paid social platforms (e.g., Meta, TikTok, Snapchat, Pinterest)
- Strong understanding of paid social principles, best practices, and industry trends
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
- Exceptional communication and interpersonal skills, with the ability to effectively interact with clients and internal teams
- Proven track record of delivering successful paid social campaigns and achieving key performance metrics (e.g., ROAS, CTR, CPA)
Preferred Skills:
- Experience with marketing partners, such as Smartly
ASSUMPTION: Candidates with experience in marketing automation, CRM, or similar tools may have an advantage.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Private health & dental insurance
- Corporate discounts
- Career development through Dentsu University
- Free access to LinkedIn learning
- 29+ days of annual leave (including 25 regular holidays, birthdays off, and 3 additional wellness days)
- Opportunity to volunteer for up to 2 days per year
- Agency closure between Christmas and New Years
Working Hours: Full-time (37.5 hours per week) with a hybrid working schedule (2 set days a week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Global, with a significant presence in London)
Founded: 1901 (as a holding company for various advertising agencies)
Company Description:
- dentsu is a global media agency that combines Japanese innovation with a diverse, global perspective to drive client growth and shape society.
- They offer a wide range of services, including media planning, media buying, creative, innovation, data, and technology.
- dentsu is headquartered in Tokyo, Japan, and has operations in over 145 countries.
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data
- and Technology
Company Website: dentsu.com
ASSUMPTION: As a large, global company, dentsu offers numerous opportunities for career growth and development. However, applicants should be prepared for a competitive work environment.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Paid Social Director
Work Arrangement: Hybrid (2 set days a week in the office, with the remaining days working remotely)
Growth Opportunities:
- Progression to a Senior Paid Social Manager role
- Expansion into other channels or specializations within the agency
- Opportunities to work on global accounts and gain international experience
ASSUMPTION: This role offers significant opportunities for career growth and development within the agency.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 10 Triton Street, Regents Place, London, NW1 3BF, United Kingdom
Geographic Context:
- London is a major global city with a vibrant advertising industry
- The office is located in the heart of London, with easy access to public transportation
- The area offers numerous amenities, including restaurants, cafes, and shops
Work Schedule: Full-time (37.5 hours per week) with a hybrid working schedule (2 set days a week in the office)
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition team
- First-round interview with the Hiring Manager
- Second-round interview with the Paid Social Director and other team members
- Final-round interview with the Head of Client Services
Key Assessment Areas:
- Understanding of paid social principles and best practices
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Client management and relationship-building
- Cultural fit and alignment with dentsu's values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare examples of successful paid social campaigns you've managed and the results you achieved
- Research dentsu and the client you'll be working with to demonstrate your understanding of the business
- Prepare questions to ask the interviewers about the role, team, or company
ATS Keywords: Paid Social, Campaign Management, Social Media, Data Analysis, Client Management, Marketing Strategy, Advertising, Media Planning, Media Buying, Client Services
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's technical skills, industry knowledge, and cultural fit.
🛠️ Tools & Technologies
- Paid social platforms (e.g., Meta, TikTok, Snapchat, Pinterest)
- Marketing automation and CRM tools (e.g., Salesforce, Adobe Experience Cloud)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Accountability
- Diversity & Inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Client-focused and results-oriented
Self-Assessment Questions:
- How do you embody dentsu's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a project or campaign?
- How do you approach building and maintaining strong client relationships?
ASSUMPTION: dentsu values diversity, equity, and inclusion, and applicants should be prepared to discuss how their unique background and experiences align with the company's values.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously
- Keeping up with the rapidly evolving paid social landscape
- Balancing the demands of client expectations and internal team dynamics
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong time management, communication, and organizational skills, as well as a willingness to adapt and learn.
📈 Similar Roles Comparison
- Compared to other Paid Social Manager roles, this position may have a greater emphasis on client management and relationship-building
- As a global agency, dentsu offers opportunities to work on international accounts and gain exposure to diverse markets
- Career progression in dentsu may involve moving into specialized or leadership roles within the agency
ASSUMPTION: Applicants should research other roles within the agency and the broader advertising industry to understand the unique opportunities and challenges of this position.
📝 Sample Projects
- Developing and executing a paid social strategy for a global retail brand to increase online sales and brand awareness
- Managing a multi-million-pound budget for a financial services client, optimizing campaigns for maximum ROI and CPA
- Collaborating with cross-functional teams to create integrated marketing campaigns that leverage paid social channels to drive engagement and conversions
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by a Paid Social Manager at dentsu.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader agency structure and team dynamics?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does dentsu support the professional development and growth of its employees?
- What are the most challenging aspects of working on the client's account, and how can I best prepare for them?
- How does dentsu approach diversity, equity, and inclusion in its hiring and internal practices?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, team, and company, as well as their ability to think critically about the challenges and opportunities that lie ahead.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and your fit with dentsu's values and culture
- Prepare examples of successful paid social campaigns you've managed and the results you achieved
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
