📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: National Vision
🔹 Location: Duluth, Georgia, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive paid digital and social media strategies
- Optimizing campaigns to improve ROI and drive site traffic
- Collaborating with external agencies and internal teams
- Analyzing data and providing actionable insights
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience working with digital marketing agencies.
📋 Key Responsibilities
✅ Developing and executing paid search campaigns across Google Ads, Microsoft Ads, and other platforms to drive customer acquisition, revenue, and grow brand visibility
✅ Leading paid social campaigns across platforms like Facebook, Instagram, LinkedIn, and emerging channels
✅ Monitoring campaign performance, analyzing data, and providing actionable insights
✅ Preparing regular reports for leadership showcasing KPIs, trends, and recommendations for optimization
✅ Working closely with internal teams (Creative, E-commerce, Analytics, IT) to align messaging, targeting, and customer experience
✅ Collaborating with the broader marketing team to ensure integrated and cohesive marketing initiatives
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects with strong attention to detail.
🎯 Required Qualifications
Education: Four-year college degree or equivalent experience in Marketing, Business Administration, or a related field (Required)
Experience: 6+ years of digital marketing experience, with a focus on paid digital and social media (Required)
Required Skills:
- Strong understanding of paid media platforms (Google Ads, Meta Ads Manager, LinkedIn, Programmatic tools) (Required)
- Analytical mindset with experience using analytics platforms (Google Analytics, Adobe Analytics, etc.) (Required)
- Ability to analyze paid search performance metrics to identify trends, optimize bidding strategies to maximize ROI (Required)
- Ability to manage multiple projects with strong attention to detail (Required)
- Excellent communication and presentation skills (Required)
- Proficiency with digital marketing tools and reporting dashboards (Required)
Preferred Skills:
- Experience in the retail, healthcare, or optical industries (Preferred)
- Familiarity with Adobe Experience Manager and Workfront (a plus) (Preferred)
ASSUMPTION: A Master's Degree in Marketing or a related field would be beneficial but is not required.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a Marketing Manager with 5-10 years of experience in the Retail industry)
Benefits:
- Health Insurance
- Dental Insurance
- 401k Retirement Savings
- Flex Spending Account
- Paid Personal Time Off
- Paid Company Holidays
- Parental Leave
- Employee Eyewear Discount
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the role)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: National Vision operates in the Retail industry, focusing on optical products and services.
Company Size: National Vision has 10,001+ employees, providing a large and diverse work environment.
Founded: 1990, with over 30 years of experience in the optical retail industry.
Company Description:
- National Vision is one of the largest optical retail companies in the United States
- Operates four retail brands: America’s Best Contacts & Eyeglasses, Eyeglass World, Vista Opticals, and DiscountContacts.com
- Offers a comprehensive benefits package, including health insurance, retirement savings, and paid time off
Company Specialties:
- Primary Eye-care
- Eye Exams
- Eyeglasses
- Contact Lenses
- Sunglasses
- Optometry
- Optical
Company Website: http://www.nationalvision.com
ASSUMPTION: National Vision's large employee base and diverse brand portfolio provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the Manager level, with the opportunity to grow within the marketing department or across the organization.
Reporting Structure: The Performance Marketing Manager reports directly to the Director of Media.
Work Arrangement: This role is on-site, with the expectation of working from the company's headquarters in Duluth, Georgia.
Growth Opportunities:
- Potential to expand the role's scope as the company grows and evolves
- Opportunities to work on various marketing campaigns and initiatives
- Possibility to mentor junior team members and contribute to their professional development
ASSUMPTION: This role offers a blend of strategic planning, hands-on execution, and collaboration, providing a well-rounded experience for the right candidate.
🌍 Location & Work Environment
Office Type: National Vision's headquarters is a corporate office environment, with open-plan workspaces and dedicated meeting rooms.
Office Location(s): 2435 Commerce Avenue, Bldg 2200, Duluth, GA 30096, US
Geographic Context:
- Duluth, Georgia, is located in the Atlanta metropolitan area
- The office is easily accessible by major highways and offers ample parking
- The area offers a mix of urban and suburban living, with various amenities nearby
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the role.
ASSUMPTION: The office environment is professional yet collaborative, with a focus on open communication and teamwork.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role's responsibilities and requirements
- Presentation or case study to evaluate the candidate's strategic thinking and problem-solving skills
- Final interview with senior leadership to discuss career growth and long-term fit
Key Assessment Areas:
- Digital marketing expertise and experience with paid media platforms
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with National Vision's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on paid media
- Tailor your resume and cover letter to emphasize your qualifications for this specific role
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Digital Marketing, Paid Media, Campaign Optimization, Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Analytics, Communication, Project Management, Attention to Detail, Reporting, Collaboration, Customer Acquisition, ROI Optimization
ASSUMPTION: National Vision's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best long-term match for the organization.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Meta Ads Manager (Facebook Ads, Instagram Ads)
- LinkedIn Ads
- Programmatic tools (e.g., The Trade Desk, Google Display & Video 360)
- Analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Digital marketing tools and reporting dashboards (e.g., Hootsuite, Sprout Social, Tableau)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Integrity
- Accountability
- Collaboration
- Innovation
- Excellence
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Proactive and solutions-oriented
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
- Can you provide an example of a time when you optimized a paid media campaign to improve ROI?
- How do you approach collaborating with external agencies and internal teams to ensure cohesive marketing initiatives?
ASSUMPTION: National Vision values candidates who are passionate about their work, committed to continuous learning, and dedicated to delivering exceptional results.
⚠️ Potential Challenges
- Managing multiple projects and priorities with strong attention to detail
- Adapting to a fast-paced and dynamic work environment
- Collaborating effectively with external agencies and internal teams
- Analyzing large datasets and drawing actionable insights
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses primarily on paid digital and social media programs, with a strong emphasis on campaign optimization and ROI
- In the retail industry, this role is unique in its focus on driving both top-line revenue growth and appointments to the company's website
- Career path opportunities may include advancement to a Director or VP of Marketing role, with the potential to oversee a larger team and broader marketing initiatives
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and collaboration, providing a well-rounded experience for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive paid search campaign to drive customer acquisition and revenue growth for a new product launch
- Optimizing a paid social media campaign to improve ROI and increase appointment bookings for the company's optical stores
- Analyzing campaign performance data to identify trends, optimize bidding strategies, and maximize ROI for the company's e-commerce website
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and data-driven nature of the Performance Marketing Manager role at National Vision.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does National Vision support the professional growth and development of its employees?
- What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role contribute to addressing them?
- How does National Vision approach integrating online and offline marketing efforts to create a seamless customer experience?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its long-term success, while also providing valuable insights into the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/NationalVision1/744000060173596-performance-marketing-manager
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this specific role
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Research National Vision's company culture and values to ensure a strong fit
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
