Paid Social Manager

📌 Core Information

🔹 Job Title: Paid Social Manager

🔹 Company: dentsu

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: June 27, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing the implementation and execution of Paid Social campaigns and strategies.
• Day-to-day communication with clients to help achieve their goals.
• Developing account strategy in partnership with clients and the Paid Social Director.
• Ensuring operational success of accounts and managing day-to-day efforts.
• Building strong relationships across Client Services and other channel teams.

ASSUMPTION: This role requires a strong understanding of Paid Social campaigns and excellent client communication skills. The ideal candidate will have experience in developing and executing account strategies and managing client relationships.

📋 Key Responsibilities

✅ Develops account strategy in partnership with client and Paid Social Director, accountable for strategy execution and KPI achievement.

✅ Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget.

✅ Owns and manages the client strategy and plans key campaign efficiencies.

✅ Manages all day-to-day efforts and is the primary day-to-day SME voice to the client.

✅ Plans accounts and growth opportunities, working closely with the Account Directors.

✅ Builds strong relationships across Client Services and other channel teams.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication and interpersonal skills are also essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field.

Experience: 2-5 years of experience in Paid Social campaign management, with a proven track record of achieving KPIs.

Required Skills:

• Proven experience in Paid Social campaign management.
• Excellent communication and interpersonal skills.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects simultaneously.
• Familiarity with social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads).

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo).
• Fluency in additional languages.

ASSUMPTION: Candidates with experience in a similar role or a related field, such as Paid Media or Social Media Management, are encouraged to apply. Familiarity with the advertising industry and a strong understanding of digital marketing trends are also valuable for this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-level Paid Social Managers in Chennai)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Training and development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level Paid Social Managers in Chennai. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu is a global advertising and public relations firm, operating in the competitive advertising services industry.

Company Size: dentsu is a large company with over 10,000 employees worldwide, providing ample opportunities for career growth and collaboration.

Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry.

Company Description:

• dentsu is a full-service advertising agency, offering a wide range of services, including media planning and buying, creative, and digital marketing.
• The company is known for its innovative approach to advertising, focusing on data-driven insights and creative storytelling.
• dentsu is committed to sustainability and responsible business practices, aiming to create a positive impact on society and the environment.

Company Specialties:

• Media planning and buying
• Creative advertising
• Digital marketing
• Data and technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Working at dentsu offers opportunities to collaborate with diverse teams and work on high-profile campaigns for global brands. The company's focus on innovation and sustainability provides a dynamic and engaging work environment.

📊 Role Analysis

Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in Paid Social campaign management.

Reporting Structure: The Paid Social Manager reports directly to the Paid Social Director and works closely with Account Directors and other channel teams.

Work Arrangement: This role is on-site, with the opportunity for occasional remote work, depending on the client's needs and the employee's performance.

Growth Opportunities:

• Advancement to a Senior Paid Social Manager or Paid Social Director role.
• Expansion into other areas of digital marketing or account management.
• Opportunities to work on diverse campaigns and collaborate with international teams.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the organization.

🌍 Location & Work Environment

Office Type: The Chennai office is a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): Anna Nagar Tyche Towers, Chennai

Geographic Context:

• Chennai is the capital city of Tamil Nadu, located on the southeastern coast of India.
• The city is known for its rich cultural heritage, historical landmarks, and beautiful beaches.
• Chennai offers a mix of traditional and modern amenities, with a lower cost of living compared to other major Indian cities.

Work Schedule: The work schedule is typically Monday to Friday, with occasional overtime as needed to meet client deadlines.

ASSUMPTION: Working in Chennai offers a unique blend of cultural experiences and a lower cost of living, making it an attractive option for professionals looking to advance their careers in a dynamic and vibrant city.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the Paid Social Director
• Background check and offer

Key Assessment Areas:

• Experience in Paid Social campaign management
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with dentsu's values

Application Tips:

• Tailor your resume to highlight your experience in Paid Social campaign management and relevant skills.
• Prepare examples of successful campaigns you've managed and the results you achieved.
• Demonstrate your understanding of dentsu's values and how you can contribute to the company's mission.

ATS Keywords: Paid Social, Campaign Management, Client Communication, Account Strategy, KPI Achievement, Operational Success, Campaign Efficiency, Relationship Building

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who have a proven track record in Paid Social campaign management and strong communication skills.

🛠️ Tools & Technologies

• Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Respect
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a proven track record of achieving results in a client-facing role?

ASSUMPTION: Candidates who are comfortable working in a dynamic, collaborative environment and have a strong track record of achieving results in a client-facing role are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management.
• Keeping up with the latest trends and best practices in Paid Social advertising, which is a rapidly evolving field.
• Dealing with tight deadlines and client expectations, which may require occasional overtime.
• Working in a competitive industry, where success depends on staying ahead of the curve and continuously improving performance.

ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to face them head-on and demonstrate their ability to overcome obstacles and achieve results.

📈 Similar Roles Comparison

• Paid Social Manager vs. Social Media Manager: While both roles focus on social media, the Paid Social Manager role is specifically focused on paid advertising campaigns, while the Social Media Manager role may encompass organic content creation and community management as well.
• Paid Social Manager vs. PPC Specialist: Both roles focus on paid advertising campaigns, but the Paid Social Manager role is specifically focused on social media platforms, while the PPC Specialist role may encompass search engine advertising and other paid channels as well.
• Career path: The Paid Social Manager role is typically a mid-level position, with opportunities for advancement to Senior Paid Social Manager, Paid Social Director, or other related roles within the organization.

ASSUMPTION: Candidates should consider their career goals and areas of interest when comparing similar roles and determining which path is the best fit for them.

📝 Sample Projects

• Developing and executing a Paid Social campaign for a global brand, achieving a 20% increase in sales and a 15% increase in brand awareness.
• Managing a team of Paid Social specialists to create and implement a comprehensive Paid Social strategy for a regional client, resulting in a 30% increase in website traffic and a 25% increase in conversions.
• Collaborating with a cross-functional team to create a integrated marketing campaign for a product launch, including Paid Social advertising, resulting in a successful launch and positive customer feedback.

ASSUMPTION: These sample projects demonstrate the types of initiatives and outcomes that candidates can expect to achieve in this role. Candidates should be prepared to discuss their own experiences and accomplishments in their application and interview.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Paid Social team currently, and how can this role help address them?
• How does dentsu support the professional development and growth of its employees in this role?
• What is the typical career path for someone in this role, and what opportunities exist for advancement within the organization?
• How does dentsu approach collaboration and teamwork, and what opportunities exist for working with other departments and teams?
• What is the company's approach to work-life balance, and how does it support employees in achieving a healthy balance?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience in Paid Social campaign management and relevant skills.
• Prepare a cover letter explaining your interest in the role and how your experience and skills make you a strong fit.
• Prepare examples of successful campaigns you've managed and the results you achieved.
• Follow up with the hiring manager one week after submission to confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.