Paid Social Manager

📌 Core Information

🔹 Job Title: Paid Social Manager

🔹 Company: James Allen

🔹 Location: New York, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (Remote with on-site presence)

🚀 Job Overview

Key aspects of this role include:

• Leading and optimizing paid social advertising efforts across multiple platforms
• Managing the full campaign lifecycle, from planning and execution to analysis and reporting
• Collaborating cross-functionally with SEM, CRM, and Brand teams to align marketing strategy with business goals
• Staying informed on industry trends, platform updates, and best practices in digital advertising

ASSUMPTION: This role requires a high level of expertise in paid social advertising and a strong understanding of performance marketing metrics. The ideal candidate will have experience working with e-commerce brands and be comfortable managing budgets and driving results.

📋 Key Responsibilities

✅ Develop and execute full-funnel paid social strategies across platforms to drive customer acquisition and revenue growth

✅ Manage day-to-day campaign builds, optimizations, A/B testing, and performance monitoring

✅ Partner with creative teams to brief, test, and iterate ad creatives based on performance insights

✅ Analyze campaign data to generate actionable insights and report on key metrics like ROAS, CAC, and LTV

✅ Identify and scale new audiences, channels, and ad formats to improve efficiency and drive growth

✅ Own paid social budget pacing, forecasting, and allocation based on performance

✅ Stay informed on industry trends, platform updates, and best practices in digital advertising

ASSUMPTION: This role requires a hands-on approach to campaign management and a strong analytical mindset. The ideal candidate will be comfortable working with data and using it to inform decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of hands-on experience managing paid social campaigns for a DTC e-commerce brand

Required Skills:

• Proven track record of driving results across Meta, TikTok, and other social platforms
• Strong understanding of performance marketing metrics and funnel optimization
• Highly analytical with strong problem-solving skills and attention to detail
• Experience working with analytics tools (Google Analytics, Triple Whale, etc.)

Preferred Skills:

• Comfortable working with creative teams to develop and optimize visual content
• Passion for digital marketing, e-commerce, and lifestyle brands

ASSUMPTION: While a degree in a related field is preferred, equivalent experience in paid social advertising and performance marketing is considered an acceptable substitute.

💰 Compensation & Benefits

Salary Range: $100,000 - $150,000 per year (Based on experience and qualifications)

Benefits:

• Paid time off
• Medical, Dental, Vision, and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance

Working Hours: Full-time, with a flexible schedule that may require occasional on-site presence

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the New York area. Final pay rate will be determined based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: James Allen is a diamond bridal jewelry company with a technology soul, operating in the competitive retail industry.

Company Size: James Allen is a mid-sized company with 501-1,000 employees, offering a collaborative and dynamic work environment.

Founded: James Allen was founded in 2006 and has since grown to become the fastest-growing online retailer of diamonds and engagement rings.

Company Description:

• James Allen offers the world's most beautiful diamond engagement rings coupled with the finest laboratory-graded diamonds at an extraordinary value.
• The company combines a strong online presence with a technology-driven approach to provide an exceptional customer experience.
• James Allen encourages customers to make every day special and memorable with their wide range of high-quality jewelry products.

Company Specialties:

• E-commerce jewelry retail
• Diamond and engagement ring sales
• Laboratory-graded diamonds
• Customer-centric online shopping experience

Company Website: http://www.jamesallen.com

ASSUMPTION: James Allen's focus on e-commerce and customer experience sets it apart in the competitive retail industry. The company's technology soul enables it to provide a unique and innovative shopping experience for its customers.

📊 Role Analysis

Career Level: Mid-Senior level marketing role with opportunities for growth and advancement within the company.

Reporting Structure: The Paid Social Manager will report directly to the Marketing Director and collaborate closely with cross-functional teams, including SEM, CRM, and Brand.

Work Arrangement: This role is hybrid, requiring occasional on-site presence in the New York office while allowing for remote work.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Senior Manager or Director of Paid Social
• Expansion into other areas of marketing or e-commerce, such as SEO, CRM, or brand management
• Potential opportunities in other departments, such as product development or customer service

ASSUMPTION: The Paid Social Manager role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and explore other areas of the business.

🌍 Location & Work Environment

Office Type: James Allen's headquarters is located in New York, NY, with a hybrid work arrangement that combines on-site and remote work.

Office Location(s): 135 W 50th St, New York, NY 10020, US

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
• The city's strong retail industry provides ample networking opportunities and exposure to industry trends
• New York's competitive job market may present challenges in attracting and retaining top talent

Work Schedule: Full-time, with a flexible schedule that may require occasional on-site presence and collaboration with cross-functional teams

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for remote work while also providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Director to discuss the role, responsibilities, and expectations
• Skills assessment or case study to evaluate problem-solving and analytical skills
• Final interview with key stakeholders to discuss career growth and company culture

Key Assessment Areas:

• Understanding of paid social advertising and performance marketing metrics
• Analytical and problem-solving skills
• Cultural fit and alignment with James Allen's values
• Ability to work collaboratively with cross-functional teams

Application Tips:

• Highlight relevant experience and achievements in paid social advertising and performance marketing
• Tailor your resume and cover letter to emphasize your understanding of James Allen's business and the role's requirements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: Paid Social Advertising, Campaign Management, Performance Marketing, A/B Testing, Data Analysis, E-commerce, Customer Acquisition, Revenue Growth, Digital Advertising, Analytics Tools

ASSUMPTION: The interview process for the Paid Social Manager role will focus on assessing the candidate's technical skills, cultural fit, and ability to work collaboratively with cross-functional teams.

🛠️ Tools & Technologies

• Social media advertising platforms (Meta, TikTok, Pinterest, etc.)
• Analytics tools (Google Analytics, Triple Whale, etc.)
• Project management tools (Asana, Trello, etc.)
• Collaboration tools (Slack, Microsoft Teams, etc.)

ASSUMPTION: The Paid Social Manager will be expected to have a strong working knowledge of social media advertising platforms and analytics tools, as well as experience using project management and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: James Allen prioritizes the customer experience and strives to provide exceptional service
• Innovative: The company embraces technology and continuous improvement to stay ahead of industry trends
• Collaborative: James Allen fosters a collaborative work environment that encourages cross-functional teamwork

Work Style:

• Data-driven: The ideal candidate will be comfortable working with data and using it to inform decision-making
• Adaptable: The role requires a willingness to adapt to changing priorities and industry trends
• Results-oriented: The Paid Social Manager will be focused on driving results and achieving key performance indicators

Self-Assessment Questions:

• Do you have a strong understanding of paid social advertising and performance marketing metrics?
• Are you comfortable working with data and using it to inform decision-making?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
• Are you adaptable and able to pivot quickly in response to changing priorities and industry trends?

ASSUMPTION: The ideal candidate for the Paid Social Manager role will be data-driven, adaptable, and results-oriented, with a strong understanding of paid social advertising and performance marketing metrics.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-changing social media advertising landscape
• Managing multiple campaigns and priorities simultaneously
• Collaborating effectively with cross-functional teams, including SEM, CRM, and Brand
• Balancing remote work and occasional on-site presence in the New York office

ASSUMPTION: The Paid Social Manager role presents unique challenges that require a strong understanding of paid social advertising, exceptional organizational skills, and the ability to work collaboratively with cross-functional teams.

📈 Similar Roles Comparison

• Unlike other marketing roles, the Paid Social Manager is focused specifically on paid social advertising and driving customer acquisition and revenue growth through social media channels
• This role requires a strong understanding of performance marketing metrics and a data-driven approach to campaign management
• Career progression in this role may lead to opportunities in senior marketing management or other areas of the business, such as e-commerce or product development

ASSUMPTION: The Paid Social Manager role is unique in its focus on paid social advertising and offers significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a full-funnel paid social strategy to drive customer acquisition and revenue growth for a new product launch
• Analyzing campaign performance data to identify trends and optimize ad spend across multiple platforms
• Collaborating with the creative team to develop and test ad creatives that resonate with target audiences

ASSUMPTION: The Paid Social Manager will be responsible for developing and executing strategic paid social campaigns that drive results and optimize ad spend across multiple platforms.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign lifecycle for a paid social advertising campaign at James Allen?
• How does the Paid Social Manager role collaborate with other marketing teams, such as SEM and CRM?
• What are the key performance indicators (KPIs) for success in this role, and how are they tracked and reported?
• How does James Allen support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does it support remote work for this role?

ASSUMPTION: The ideal candidate for the Paid Social Manager role will be curious and engaged, asking thoughtful questions about the role, the company, and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in paid social advertising and performance marketing
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.