📌 Core Information
- Job Title: Paid Social Manager
- Company: Global Accelerator
- Location: Lisbon, Portugal
- Job Type: Full-time, Remote
- Category: Marketing, Advertising
- Date Posted: May 9, 2025
🚀 Job Overview
Key aspects of this role include:
1. Strategic Leadership: Drive client growth through precise media acquisition strategies.
2. Data-Driven Forecasting: Leverage data-driven insights to maximize performance and achieve scalable success.
3. Client Relationship Management: Foster strong, trusting relationships with clients, providing clear insights into performance and strategic decisions.
4. Team Collaboration: Work closely with cross-functional teams, including Google strategists, creative strategists, and email strategists, to optimize productivity and maintain high-performance standards.
5. Continuous Learning & Improvement: Stay updated with the latest trends and best practices in paid social media management, contributing to the company's growth and innovation.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have a proven track record in driving results through data-driven decision-making.
📋 Key Responsibilities
- Strategic Planning: Develop and execute strategic media acquisition plans to achieve client growth targets.
- Data Analysis: Analyze data to identify trends, optimize campaigns, and make data-driven decisions to maximize performance.
- Campaign Management: Manage and optimize paid social media campaigns across various platforms, ensuring they align with client objectives and brand guidelines.
- Client Communication: Serve as the primary point of contact for clients, providing regular performance updates, and addressing any concerns or questions.
- Team Leadership: Lead, mentor, and collaborate with team members to ensure the successful execution of campaigns and achievement of client goals.
- Process Improvement: Continuously evaluate and improve campaign management processes to enhance efficiency and effectiveness.
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills. The ideal candidate will be proactive, detail-oriented, and able to prioritize multiple tasks effectively.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
Experience:
- Proven experience (2-5 years) in paid social media management, with a strong track record of driving results.
Required Skills:
- Technical Skills:
- Proficiency in Facebook Ads, Google Ads, and other major paid social media platforms.
- Strong data analysis skills, with experience using tools like Google Analytics, Excel, and data visualization tools.
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce, HubSpot CRM).
- Soft Skills:
- Excellent communication and presentation skills, with the ability to clearly articulate complex ideas to both technical and non-technical stakeholders.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Excellent organizational skills, with the ability to manage multiple projects and deadlines effectively.
- Proven ability to work independently and collaboratively in a remote work environment.
Preferred Skills:
- Experience with e-commerce platforms (e.g., Shopify, Magento) and marketing funnels.
- Familiarity with SQL and Python for data analysis and manipulation.
- Knowledge of the Portuguese language (both spoken and written) for better communication with local clients and team members.
ASSUMPTION: While relevant industry experience is preferred, the ideal candidate will be open to learning and adapting to new tools, platforms, and strategies as needed.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (gross), depending on experience and performance.
Benefits:
- Health Insurance: Comprehensive health insurance plan, covering medical, dental, and vision care.
- Retirement Savings: Matching contributions to employee retirement savings plans.
- Professional Development: Annual budget for professional development and training opportunities.
- Work-life Balance: Flexible working hours and remote work options to support a healthy work-life balance.
Working Hours: Full-time (40 hours per week), with flexible scheduling options.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising & Marketing
- Company Size: Medium (51-200 employees)
- Founded: 2012
- Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at.
- Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising.
📊 Role Analysis
- Career Level: Mid-level (3-5 years of experience)
- Reporting Structure: Reports directly to the Director of the CTC Accelerator Program, Joy Sharma.
- Work Arrangement: Fully remote, with the ability to pick your schedule and embrace autonomy as a core value.
- Growth Opportunities: Rapid career progression, with a clear path for promotion to Senior Strategist within the first 12 months. Access to a weekly performance dashboard to track progress and regular 1:1 feedback sessions to support personal growth.
🌍 Location & Work Environment
- Office Type: Fully remote, with no physical office location required.
- Office Location(s): N/A (fully remote)
- Geographic Context: Lisbon, Portugal, with a time zone of Europe/Lisbon (WEST).
- Work Schedule: Flexible working hours, with clear expectations, regular check-ins, and measurable quality benchmarks to support personal growth.
💼 Interview & Application Insights
- Typical Process: The application process involves submitting your resume and cover letter through the provided link. After an initial review, selected candidates will be invited for an interview, which may include a case study or project assessment.
- Key Assessment Areas: Data analysis skills, strategic thinking, communication abilities, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of the company's mission and values in your cover letter.
- Prepare for interview questions by reviewing the job description and researching the company's industry and competitors.
🛠️ Tools & Technologies
- Platforms: Facebook Ads, Google Ads, LinkedIn Ads, Twitter Ads, Pinterest Ads, and other major paid social media platforms.
- Data Analysis Tools: Google Analytics, Google Sheets, Excel, and data visualization tools (e.g., Tableau, Power BI).
- CRM & Marketing Automation Tools: HubSpot, Marketo, Salesforce, HubSpot CRM.
- Project Management Tools: Asana, Trello, or similar project management software.
👔 Cultural Fit Considerations
- Company Values: The company values include a commitment to hard work, continuous learning, and a relentless pursuit of excellence. Candidates should be passionate about e-commerce, eager to learn, and motivated to make a meaningful impact.
- Work Style: The ideal candidate will be autonomous, proactive, and detail-oriented, with strong communication skills and the ability to thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Workload: The role may require managing multiple campaigns and clients simultaneously, which can be challenging at times.
- Time Zone Differences: Working with clients and team members in different time zones may require flexibility and effective communication to coordinate tasks and meetings.
- Constant Learning: The fast-paced nature of the industry requires continuous learning and adaptation to new tools, platforms, and strategies.
📈 Similar Roles Comparison
- Paid Social Media Manager vs. Social Media Manager: The Paid Social Media Manager role focuses more on driving results through data-driven decision-making and optimizing campaigns for maximum performance. In contrast, the Social Media Manager role may have a broader scope, including content creation, community management, and organic social media strategies.
- Industry-Specific Context: The role requires a strong understanding of the e-commerce industry, consumer behavior, and market trends to develop effective paid social media strategies.
- Career Path Comparison: This role offers a clear path for career progression, with opportunities for promotion to Senior Strategist within the first 12 months. Comparable roles in other companies may have different career growth trajectories.
📝 Sample Projects
- Campaign Optimization: Analyze campaign performance data to identify trends, optimize targeting, and improve ad creative to maximize ROI.
- A/B Testing: Design and implement A/B tests to compare the performance of different ad creatives, targeting options, or campaign strategies.
- Funnel Analysis: Evaluate the performance of marketing funnels, identifying bottlenecks, and optimizing conversion rates to drive revenue growth.
💡 Key Questions to Ask During Interview
- Role Responsibilities: What are the key priorities for this role in the first 30, 60, and 90 days?
- Team Structure: How is the team organized, and who will I be working closely with?
- Client Communication: How does the company approach client communication, and what are the expectations for this role?
- Growth Opportunities: What are the clear paths for career progression within the company?
- Company Culture: How would you describe the company culture, and what aspects of it are most important to the team's success?
📝 Next Steps for Applicants
- Application Submission: Submit your application through the provided link: [Application URL](http://commonthreadco.com/careers)
- Resume Customization: Tailor your resume to highlight relevant skills and experiences for this role, emphasizing your data analysis, communication, and problem-solving abilities.
- Cover Letter: Craft a compelling cover letter that demonstrates your understanding of the company's mission, values, and the specific requirements of this role.
- Portfolio/Examples: Prepare a portfolio or examples of your previous work, showcasing your ability to drive results through data-driven decision-making and paid social media campaign management.
- Follow-up: After submitting your application, follow up with the hiring manager, Joy Sharma, to express your interest in the role and reiterate your qualifications.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
