Paid Social Manager

📌 Core Information 🔹 Job Title: Paid Social Manager 🔹 Company: Global Accelerator 🔹 Location: Bangalore, Karnātaka, India 🔹 Job Type: On-site 🔹 Category: Advertising & Marketing 🔹 Date Posted: May 9, 2025 🚀 Job Overview Key aspects of this role include: - Leading strategic media acquisition efforts to drive client growth and maximize performance - Fostering strong client relationships and providing insights into performance and strategic decisions - Collaborating with cross-functional teams to deliver outstanding business results - Embracing a challenging and competitive environment that demands continuous learning and improvement - Thriving in a self-managed role with a high degree of autonomy and responsibility ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of performance marketing. Success in this position depends on the ability to balance data-driven decision-making with creative problem-solving and effective communication. 📋 Key Responsibilities ✅ Lead strategic media acquisition efforts to drive client growth and maximize performance ✅ Foster strong client relationships and provide clear insights into performance and strategic decisions ✅ Collaborate with cross-functional teams to deliver outstanding business results ✅ Embrace a challenging and competitive environment that demands continuous learning and improvement ✅ Thrive in a self-managed role with a high degree of autonomy and responsibility ASSUMPTION: The Paid Social Manager is expected to be a self-starter, capable of working independently and making critical decisions under pressure. Strong communication skills are essential for building and maintaining effective relationships with clients and internal teams. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - Proven experience (2-5 years) in paid social media management, with a strong track record of driving client growth and maximizing performance - Demonstrated expertise in Facebook, Instagram, and other social media advertising platforms - Experience with data analysis tools, such as Google Analytics and Excel Required Skills: - Strong analytical skills and data-driven mindset - Excellent communication and presentation skills - Proven ability to manage multiple projects and prioritize tasks effectively - Experience with media buying and budget management - Familiarity with e-commerce and a passion for driving business growth Preferred Skills: - Experience with Google Ads and other paid search platforms - Knowledge of SQL or other database management systems - Familiarity with A/B testing and conversion rate optimization ASSUMPTION: Candidates with a background in data analysis, business operations, or related fields may be well-suited for this role. Relevant experience in media buying, retail, or finance is also valuable. 💰 Compensation & Benefits Salary Range: ₹20,000 - ₹50,000 per month (INR 24,00,000 - INR 60,00,000 annually), depending on experience and performance Benefits: - Competitive salary and performance-based bonuses - Comprehensive health insurance and retirement plans - Generous vacation and leave policies - Opportunities for professional development and growth Working Hours: Full-time (40 hours per week), with flexible scheduling options ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. The actual salary may vary depending on the candidate's experience and performance. 📌 Applicant Insights 🔍 Company Context Industry: Advertising & Marketing Company Size: 51-200 employees Founded: 2012 Company Description: Common Thread Collective is an ecommerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at. Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising Company Website: http://commonthreadco.com ASSUMPTION: Common Thread Collective is a well-established agency with a strong reputation in the ecommerce growth space. Their expertise in digital sales, marketing, and advertising makes them an attractive employer for professionals seeking to advance their careers in these fields. 📊 Role Analysis Career Level: Mid-level to Senior Reporting Structure: Reports directly to the Director of the CTC Accelerator Program Work Arrangement: On-site, with flexible scheduling options Growth Opportunities: Rapid career progression, mentorship, and continuous learning opportunities ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path for advancement to a Senior Strategist position within the first 12 months. The company's commitment to providing mentorship and feedback ensures that employees have the support they need to succeed and grow in their careers. 🌍 Location & Work Environment Office Type: On-site, with a flexible scheduling option Office Location: Bangalore, Karnātaka, India Geographic Context: Bangalore is the capital of the Indian state of Karnātaka and is known for its vibrant tech industry, diverse culture, and rich history. The city offers a mix of urban and suburban living, with numerous parks, gardens, and historical sites to explore. Work Schedule: Full-time (40 hours per week), with flexible scheduling options ASSUMPTION: Bangalore's thriving tech industry and diverse cultural scene make it an attractive location for professionals seeking to advance their careers in the digital marketing and advertising fields. The city's rich history and numerous recreational opportunities provide a well-rounded living experience. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-depth behavioral and technical interviews 4. Final round interview with the hiring manager 5. Background check and reference verification Key Assessment Areas: - Problem-solving skills and analytical thinking - Communication and presentation skills - Cultural fit and adaptability - Technical proficiency in relevant tools and platforms Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments - Research the company and its clients to demonstrate your understanding of their business and industry - Practice your presentation skills by preparing a short pitch on a relevant topic or project ATS Keywords: Paid Social Media, Media Acquisition, Client Growth, Performance Marketing, Data Analysis, Strategic Planning, Cross-Functional Teams, A/B Testing, Conversion Rate Optimization, Ecommerce, Digital Marketing, Advertising ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, data-driven approach, and strong communication skills throughout the interview process. Highlighting relevant industry experience and a passion for driving business growth will also be essential for success in this role. 🛠️ Tools & Technologies - Google Analytics - Facebook Ads Manager - Instagram Insights - Google Ads - Excel (or equivalent data analysis tools) - SQL (or equivalent database management systems) - A/B testing tools (e.g., Optimizely, Google Optimize) - Project management tools (e.g., Asana, Trello) ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should be prepared to discuss their experience with these technologies and how they have used them to drive business growth in previous positions. 👔 Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively - Unimpeachable Character: Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable - Competitive Greatness: Performs at their best when it matters most, with an unyielding determination to get things done, regardless of obstacles Work Style: - Collaborative and team-oriented, with a strong focus on collective success - Results-driven and focused on delivering measurable outcomes - Adaptable and open to feedback, with a commitment to continuous improvement - Autonomous and self-managed, with a high degree of responsibility and initiative Self-Assessment Questions: - How do you approach learning new information and skills, and how do you apply them to your work? - Can you provide an example of a time when you had to communicate a difficult truth to a client or colleague, and how did you handle it? - Describe a challenging project or situation where you had to adapt to changing circumstances, and how did you overcome the obstacles? ASSUMPTION: Candidates should be prepared to discuss their alignment with the company's core values and work style, providing specific examples of how their past experiences and behaviors demonstrate these qualities. Assessing cultural fit is crucial for ensuring a successful and satisfying work environment. ⚠️ Potential Challenges - Managing client expectations and ensuring high satisfaction rates in a fast-paced and dynamic environment - Balancing multiple projects and priorities, often with tight deadlines and competing demands - Adapting to changing market conditions and client needs, requiring continuous learning and flexibility - Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills - Maintaining a high level of data integrity and accuracy in a complex and evolving work environment ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to discuss their strategies for overcoming them in the interview process. Demonstrating resilience, adaptability, and a strong work ethic will be essential for success in this role. 📈 Similar Roles Comparison - Paid Social Media Manager (Common Thread Collective) vs. Paid Social Media Manager (Other Agencies) - Common Thread Collective places a strong emphasis on data-driven decision-making and strategic planning, with a focus on driving business growth for clients - Other agencies may prioritize different aspects of the role, such as creative content development or media buying optimization - Paid Social Media Manager vs. Paid Search Manager - Paid Social Media Managers focus on driving client growth through social media advertising platforms, such as Facebook and Instagram - Paid Search Managers specialize in driving client growth through search engine advertising platforms, such as Google Ads - Paid Social Media Manager vs. Digital Marketing Specialist - Paid Social Media Managers focus specifically on social media advertising, while Digital Marketing Specialists have a broader scope, encompassing various digital marketing channels and strategies ASSUMPTION: Applicants should research the specific requirements and priorities of the role at Common Thread Collective and compare them to other similar positions in the industry. This will help them tailor their application and interview responses to highlight their relevant skills and experiences. 📝 Sample Projects - Client Growth Strategy Development - Develop a comprehensive growth strategy for a client, leveraging data-driven insights and market trends to identify opportunities for expansion and optimization - Collaborate with cross-functional teams to execute the strategy, monitoring progress and adjusting as needed to achieve client growth targets - Campaign Optimization and Testing - Analyze campaign performance data to identify areas for improvement and optimization - Design and implement A/B tests to evaluate the impact of different creative, targeting, and bidding strategies on campaign performance - Monitor test results and scale successful variations to maximize campaign ROI - Client Communication and Reporting - Develop and maintain clear and concise client reports, highlighting key performance indicators and strategic recommendations - Communicate regularly with clients to ensure alignment on growth goals, progress, and any necessary adjustments to the strategy ASSUMPTION: Applicants should be prepared to discuss their experience with these types of projects and how they have contributed to driving business growth for clients in previous roles. ❓ Key Questions to Ask During Interview - Role-Specific Questions: - Can you describe the typical workload and priorities for this role, and how they may evolve over time? - How does the company support the professional development and growth of its employees? - What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported? - Company-Specific Questions: - How does the company's approach to media acquisition and strategic planning differ from other agencies in the industry? - What are the most rewarding aspects of working at Common Thread Collective, according to current employees? - How does the company support work-life balance for its employees, particularly in a fast-paced and demanding role like this one? - Industry-Specific Questions: - What are the most significant trends and challenges currently facing the ecommerce industry, and how does the company position itself to capitalize on these opportunities? - How does the company approach working with clients in the DTC (Direct-to-Consumer) space, and what unique insights or expertise does it bring to these relationships? ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the industry. This will help them make informed decisions about the fit of the position and the organization. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your strategic mindset, data-driven approach, and strong communication skills - Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, focusing on your ability to drive business growth and manage client relationships - Research the company and its clients to demonstrate your understanding of their business and industry, and to identify opportunities for growth and optimization - Practice your presentation skills by preparing a short pitch on a relevant topic or project, showcasing your ability to communicate complex ideas clearly and persuasively - Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications and fit for the position ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.