Paid Social Manager

📌 Core Information

🔹 Job Title: Paid Social Manager

🔹 Company: Big Red Group

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Leading and driving social media marketing efforts across multiple platforms
• Planning, executing, and optimizing paid social campaigns to enhance brand awareness and conversions
• Collaborating with cross-functional teams to develop creative, high-performing campaigns
• Managing budgets and ensuring efficient allocation of spend across campaigns
• Analyzing and reporting on social media performance metrics to inform strategy and decision-making

ASSUMPTION: This role requires a strong background in paid social media management, with a focus on Meta platforms and full-funnel campaign optimization. Experience in ecommerce and data-driven insights is also crucial for success.

📋 Key Responsibilities

✅ Develop and implement comprehensive social media marketing strategies that drive awareness, consideration, and conversion across platforms, with a primary focus on Meta (Facebook & Instagram)

✅ Lead the execution of full-funnel campaigns, ensuring messaging and targeting aligns with each stage of the customer journey

✅ Oversee the execution of social media campaigns on platforms like Meta, TikTok, Pinterest, and YouTube

✅ Optimize campaigns for performance and efficiency, with KPIs including CAC, CPO, ROAS, and ROI

✅ Regularly analyze and optimize paid social campaigns based on key performance indicators (KPIs) such as impressions, reach, engagement, CTR, and ROAS

✅ Drive continuous performance improvements through A/B testing, creative optimizations, audience segmentation, and budget allocation adjustments

✅ Collaborate with the Brand Social team to create and curate engaging content for social media platforms

✅ Share creative performance statistics with Brand & Creative teams to produce high-impact assets that resonate with target audiences and drive engagement across the full marketing funnel

✅ Monitor and report on social media performance metrics, providing insights and recommendations to key stakeholders

✅ Manage and optimize paid social budgets across platforms, ensuring efficient allocation of spend across campaigns to achieve commercial KPIs

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with cross-functional teams to deliver integrated campaigns that drive business outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience managing paid social campaigns, particularly on Meta (Facebook and Instagram), with an understanding of the full funnel from awareness to conversion

Required Skills:

• Expertise in campaign optimisation, A/B testing, and audience segmentation to drive maximum performance
• Experience using analytics tools like Google Analytics, Facebook Ads Manager, and data visualisation tools (e.g., Tableau, PowerBI)
• Ability to develop and execute paid social strategies for ecommerce brands with a focus on achieving KPIs such as ROAS and CPA
• Solid understanding of social media trends, platform algorithms, and best practices to keep campaigns innovative and on the cutting edge
• Experience with managing paid social budgets and reporting on financial performance
• Strong written and verbal communication skills, with the ability to collaborate effectively across teams and with external partners
• Ability to work independently and manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment

Preferred Skills:

• Experience with TikTok, Pinterest, and YouTube advertising
• Familiarity with customer data platforms (CDP) and segment CDP
• Knowledge of the experiences industry or relevant industry trends

ASSUMPTION: Candidates with experience in ecommerce, data-driven marketing, and cross-functional team collaboration will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: AUD 90,000 - 120,000 per annum (based on experience and industry standards for a Paid Social Manager role in Sydney)

Benefits:

• Community: Expect team days, experiences, co-design sessions, learning and innovation, and cross-functional planning days as part of your normal experience with us.
• Connection: Enjoy quarterly roadshows, employee resource groups, book club, offsites, and weekly community lunches to foster genuine connections across the group.
• Growth: Leadership development programs, external speakers, talent academies, mentorship opportunities, your growth and well-being are our priority.

Working Hours: Full-time position with flexible working hours and a hybrid work arrangement (3 days in office, 2 days remote)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Paid Social Manager role in Sydney. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development and Experiences Industry

Company Size: 51-200 employees (Mid-size company)

Founded: 2010 (15 years ago)

Company Description:

• Big Red Group is the leading experience network in Australia and New Zealand
• A powerful connector that provides experience operators with quality customers and the industry with trusted intelligence and comprehensive support
• Operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners
• Powering renowned domestic marketplace brands RedBalloon, Adrenaline, Experience Oz, and Everything NZ
• On a journey to reduce the tide of consumption and encourage people to choose ‘stories over stuff’ at every opportunity

Company Specialties:

• Experiences
• Employee Engagement
• Reward & Recognition
• SME
• Small Business
• Marketing
• Management
• Technology
• Business Owners
• Retail
• Marketing Technology
• Customer Experience
• Data
• RedBalloon
• Adrenaline
• Experience Marketplace
• Tourism
• Activities
• eCommerce
• B2B
• B2C
• Partnerships
• Retail
• Travel
• Australian Tourism
• Experience Oz
• Gifts
• Tours and Activities
• and Experience Network

Company Website: http://www.bigred.group

ASSUMPTION: Big Red Group is a mid-sized company with a strong focus on the experiences industry and technology. They prioritize employee growth and well-being, offering various benefits and learning opportunities.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and leadership opportunities

Reporting Structure: Reports directly to the Head of Marketing or a relevant marketing manager

Work Arrangement: Hybrid (3 days in office, 2 days remote)

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior role within the marketing team
• Opportunities to work on diverse projects and campaigns across multiple platforms and brands
• Chance to collaborate with cross-functional teams and contribute to the company's overall success

ASSUMPTION: This role offers a unique opportunity for a motivated marketing professional to grow their skills and make a significant impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Sydney and the Gold Coast

Office Location(s): Sydney, NSW 2000, AU and 50 Cavill Ave, Surfers Paradise, Queensland 4217, AU

Geographic Context:

• Sydney: A vibrant, multicultural city with a thriving business district and numerous attractions
• Gold Coast: A coastal city known for its beaches, theme parks, and vibrant nightlife

Work Schedule: Full-time position with flexible working hours and a hybrid work arrangement (3 days in office, 2 days remote)

ASSUMPTION: Big Red Group offers a dynamic and collaborative work environment with flexible working arrangements to support work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or a relevant senior leader
• Background check and reference check (if applicable)

Key Assessment Areas:

• Marketing and paid social media expertise
• Analytical skills and data-driven decision-making
• Creativity and strategic thinking
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the experiences industry and Big Red Group's mission
• Showcase your portfolio or examples of successful paid social media campaigns you've managed
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company

ATS Keywords: Paid Social, Social Media Marketing, Campaign Optimization, A/B Testing, Audience Segmentation, Ecommerce, Data-Driven Insights, Marketing Strategy, Brand Awareness, Customer Acquisition, Conversion, Performance Metrics, Budget Management, Cross-Functional Teams, Collaboration, Communication

ASSUMPTION: Big Red Group's application process is designed to assess candidates' skills, experience, and cultural fit for the role. Applicants should be prepared to discuss their marketing expertise and provide examples of their work.

🛠️ Tools & Technologies

• Meta (Facebook and Instagram) Ads Manager
• TikTok Ads Manager
• Pinterest Ads
• YouTube Ads
• Google Analytics
• Tableau or PowerBI
• Customer Data Platform (CDP) and Segment CDP
• Project management tools (e.g., Asana, Trello, or Monday.com)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Shift the way people experience life
• Choose stories over stuff
• Empower people to experience more
• Connect people with experiences
• Create a positive impact

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Adaptable and responsive to change
• Committed to personal and professional growth

Self-Assessment Questions:

• How do you align with Big Red Group's mission to shift the way people experience life and choose ‘stories over stuff’?
• Describe a time when you had to adapt to a significant change in a marketing campaign or strategy. How did you handle it, and what was the outcome?
• How do you approach collaborating with cross-functional teams to deliver integrated campaigns that drive business outcomes?

ASSUMPTION: Big Red Group values candidates who are passionate about their mission, data-driven, and committed to continuous learning and growth. Applicants should be prepared to discuss their alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously in a fast-paced, deadline-driven environment
• Keeping up with the latest social media trends, platform updates, and best practices
• Balancing new customer acquisition with delivering the best offers to subscribers first
• Ensuring cost-efficiency in targeting strategies while maintaining performance and growth
• Working effectively with cross-functional teams and stakeholders to deliver integrated campaigns

ASSUMPTION: These challenges require strong organizational skills, adaptability, and effective communication to overcome.

📈 Similar Roles Comparison

• Paid Social Manager vs. Social Media Manager: Paid Social Manager focuses on paid advertising strategies to drive conversions, while Social Media Manager oversees both organic and paid social media efforts to enhance brand awareness and engagement
• Industry-specific context: Big Red Group's focus on the experiences industry sets this role apart from similar positions in other industries
• Career path comparison: This role offers a clear path for growth and advancement within the marketing team, with opportunities to take on more responsibilities and move into senior leadership positions

ASSUMPTION: Understanding the differences between similar roles and the unique aspects of this position within Big Red Group is crucial for applicants to determine if this role is the right fit for their career goals.

📝 Sample Projects

• Developing and executing a full-funnel paid social media campaign for RedBalloon's Mother's Day promotion, driving brand awareness, consideration, and conversion
• Optimizing TikTok ad performance for Adrenaline's adventure experiences, improving ROAS and reducing CAC
• Collaborating with the Brand Social team to create engaging content for social media platforms, increasing engagement and driving user-generated content

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the successful candidate in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does this role collaborate with other marketing teams and stakeholders to deliver integrated campaigns that drive business outcomes?
• What opportunities are there for professional growth and development within the marketing team and the company as a whole?
• How does Big Red Group support work-life balance for its employees, particularly those working in a hybrid arrangement?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of successful paid social media campaigns you've managed
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.