📌 Core Information
🔹 Job Title: Paid Social Manager
🔹 Company: Tide
🔹 Location: Bulgaria
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (London, UK)
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling acquisition efforts across paid social channels in Europe
- Managing multi-million-pound budgets and driving growth
- Collaborating with cross-functional teams to provide real, scalable benefits to paid social channels
- Building and leading the in-house paid social team at Tide
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive results.
📋 Key Responsibilities
✅ Owning the growth and performance of all paid social operations within Tide, preparing us for international growth
✅ Deploying a multi-million budget across all available channels, improving what we have and launching what we don’t
✅ Working closely with data, product, web, and more teams to provide real, scalable benefits to your channels
✅ Providing a voice for paid social across the whole business, getting buy-in for what it can achieve and then delivering on those promises
✅ Getting hands-on with these accounts, designing and implementing new tests, maintaining best practice, and controlling the budgets
ASSUMPTION: This role requires a hands-on approach, with a focus on continuous improvement and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of applied experience managing large paid Facebook/Instagram ad accounts
Required Skills:
- Fluency in German (B2+)
- Proven experience in driving large volumes of B2C or B2B lead acquisition
- Experience on secondary paid social platforms such as LinkedIn, Twitter, TikTok, or other
- Expertise in Meta advertising, including bidding, audiences, tracking, and creatives
- Strong analytical skills and data-driven approach
Preferred Skills:
- Experience with data visualization tools such as Looker or Tableau
- Knowledge of Appsflyer and Google Tag Manager
- Experience working in a fast-paced, startup environment
ASSUMPTION: Candidates should have a proven track record in paid social management and be comfortable working with large budgets.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated, based on industry standards for mid-senior level marketing roles in Bulgaria)
Benefits:
- 25 days paid annual leave
- 3 paid days off for volunteering or L&D activities
- Extended maternity and paternity leave covered by the company
- Personal L&D budget
- Additional health & dental insurance
- Mental wellbeing platform
- Fully covered Multisports card
- Food vouchers
- Snacks, light food, drinks in the office
- WFH equipment allowance
- Flexible working from home
- Sabbatical Leave
- Share options
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Bulgaria. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2015
Company Description:
- Tide is transforming the SME banking market with over 1 million members globally across the UK, India, and Germany
- Provides business accounts and related banking services, as well as a comprehensive set of connected administrative solutions
- Named one of CB Insights global Fintech 250 and Beahurst’s The Fintech Top 50 for the UK in 2023
Company Specialties:
- Small Business Banking
- Fintech
- Administrative Solutions
Company Website: https://www.tide.co
ASSUMPTION: Tide is a mid-size company with a strong focus on innovation and technology in the financial services industry.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Hybrid (London, UK) with regular in-person gatherings and flexible remote work
Growth Opportunities:
- Potential to build and lead the in-house paid social team at Tide
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to grow with the company as it expands internationally
ASSUMPTION: This role offers significant growth opportunities, both in terms of team leadership and career progression within the company.
🌍 Location & Work Environment
Office Type: Hybrid (London, UK) with regular in-person gatherings and flexible remote work
Office Location(s): London, UK; Sofia, Bulgaria
Geographic Context:
- Bulgaria offers a lower cost of living compared to Western European countries
- Sofia, the capital of Bulgaria, is a vibrant city with a growing tech industry
- Tide's offices in Bulgaria serve as a member support and technology center
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home
ASSUMPTION: The hybrid work arrangement allows for flexibility and a good work-life balance, while regular in-person gatherings foster team spirit and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Head of Marketing or a similar position
Key Assessment Areas:
- Paid social management experience and expertise
- Data-driven approach and analytical skills
- Communication and stakeholder engagement skills
- Cultural fit and alignment with Tide's values
Application Tips:
- Highlight relevant paid social management experience and achievements in your resume
- Prepare for behavioral and situational interview questions related to paid social management and team collaboration
- Demonstrate your understanding of Tide's business and the role's responsibilities in your cover letter
- Be prepared to discuss your approach to data analysis and optimization in paid social campaigns
ATS Keywords: Paid Social Management, Meta Advertising, B2C Acquisition, B2B Acquisition, Budget Management, Data-Driven Approach, Team Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic mindset, and cultural fit with Tide.
🛠️ Tools & Technologies
- Meta Ads Manager
- LinkedIn Ads Manager
- Twitter Ads
- TikTok Ads
- Appsflyer
- Google Tag Manager
- Looker or Tableau
ASSUMPTION: The successful candidate will be comfortable using a variety of paid social advertising platforms and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with large budgets and driving growth through data-driven decisions?
- Do you have strong communication and stakeholder engagement skills?
- Do you align with Tide's company values and work style?
ASSUMPTION: Tide values a customer-centric, data-driven, and collaborative work environment, and candidates should assess their fit with these cultural aspects.
⚠️ Potential Challenges
- Managing a multi-million-pound budget requires strong financial acumen and risk management skills
- Working in a fast-paced, startup environment may present unique challenges and demands
- Collaborating effectively with cross-functional teams may require strong communication and stakeholder engagement skills
- Keeping up with the latest trends and changes in paid social advertising platforms may be challenging
ASSUMPTION: The successful candidate will be able to navigate these challenges and contribute to Tide's continued growth and success.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth and preparing Tide's paid social operations for international expansion
- Compared to similar roles in the industry, this position offers significant growth opportunities and the chance to build and lead a team
- Career paths for this role may include progression into senior marketing leadership positions or specialized paid social management roles
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a comprehensive paid social strategy for Tide's expansion into new European markets
- Optimizing and scaling existing paid social campaigns to drive growth and maximize returns
- Collaborating with cross-functional teams to integrate paid social advertising into Tide's overall marketing strategy
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Paid Social Manager role at Tide.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into Tide's overall marketing strategy and international expansion plans?
- What are the biggest challenges facing the paid social team at Tide, and how can this role address them?
- How does Tide support the professional development and growth of its employees?
- What is the team structure and dynamic for the paid social team at Tide?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant paid social management experience and achievements
- Write a cover letter demonstrating your understanding of Tide's business and the role's responsibilities
- Prepare for behavioral and situational interview questions related to paid social management and team collaboration
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
