📌 Core Information
🔹 Job Title: Paid Social Manager (iGaming/Sweepstakes)
🔹 Company: Kinetic Investments
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5+ years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Managing Paid Social campaigns across various platforms
- Developing media buying strategies and A/B testing plans
- Preparing KPIs, budgets, and forecasts for multiple verticals
- Optimizing campaign performance through data-driven decisions
- Collaborating with a small, entrepreneurial team to drive growth in the iGaming and Sweepstakes sectors
ASSUMPTION: This role requires a high level of organization, proactivity, and adaptability to support the growth of a rapidly expanding marketing agency.
📋 Key Responsibilities
✅ Manage full-cycle execution of Paid Social campaigns with varying objectives across multiple platforms
✅ Develop and implement media buying strategies and A/B testing plans to optimize campaign performance
✅ Prepare KPIs, budgets, and forecasts for a variety of verticals within the iGaming and Sweepstakes sectors
✅ Take a data-driven approach to make informed decisions while optimizing campaigns and improving performance
✅ Manage performance and post-campaign analysis reporting
✅ Demonstrate a deep understanding of different user journeys and full-funnel marketing
ASSUMPTION: This role requires a strong focus on data analysis and continuous optimization to maximize campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in a digital advertising role, with a strong focus on Paid Social and experience within the iGaming or Sweepstakes casino industry
Required Skills:
- Advanced level Excel/Google Sheets
- Proficiency in Google Ads and analytics tools
- Strong analytical and communication skills
- Experience managing substantial ad budgets
- Highly organized with good time management skills
- Meticulous attention to detail
- Analytical, numerate, and commercially minded
Preferred Skills:
- Experience with Google Data Studio
- Knowledge of marketing research tools and creative tools
ASSUMPTION: Candidates with a proven track record in Paid Social and a solid understanding of the iGaming or Sweepstakes industry will be best suited for this role.
💰 Compensation & Benefits
Salary Range: £60,000 per annum, depending on experience
Benefits:
- Company bonus & profit sharing scheme
- Fully remote working policy
- Working from home budgets
- Generous holiday entitlement of 25 days (plus bank & public holidays), with an additional day added for every year worked, up to a maximum of 30 days
- Company pension scheme
Working Hours: 40 hours per week, with flexibility for a remote work arrangement
ASSUMPTION: The salary range is competitive for the industry and reflects the level of experience required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Venture Capital and Private Equity Principals
Company Size: 11-50 employees
Founded: 2016
Company Description:
- Kinetic Investments is a venture capital firm dedicated to early-stage companies transforming the digital landscape.
- The company specializes in pre-seed and seed-stage investments, offering strategic guidance and operational support to portfolio companies.
- Kinetic Investments has invested in 12 transformative startups and been behind over 100+ digital brands since its inception.
Company Specialties:
- Early-stage investments
- Strategic guidance and operational support
- Digital transformation
Company Website: ki.uk
ASSUMPTION: Kinetic Investments is a dynamic and entrepreneurial company that values its employees' contributions to its success.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience
Reporting Structure: Reports directly to the Head of PPC
Work Arrangement: Fully remote, with team members based all over the world, from London to Dubai to India
Growth Opportunities:
- As the company grows, there will be opportunities for the right candidate to take on more responsibilities and advance their career.
- The role offers the chance to work with a talented and hard-working group of people who are driven to be the best at what they do.
ASSUMPTION: This role offers a unique opportunity to join a growing marketing agency and make a real impact on its success.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): Team members are based all over the world, from London to Dubai to India
Geographic Context:
- The United Kingdom has a thriving digital marketing industry and is home to many successful iGaming and Sweepstakes brands.
- Working remotely allows for a flexible work-life balance and the opportunity to collaborate with a diverse team.
Work Schedule: Standard working hours with flexibility for a remote work arrangement
ASSUMPTION: The fully remote work environment requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Campaign management skills
- Data analysis and optimization
- Industry knowledge and experience
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the iGaming and Sweepstakes industries and how your experience aligns with the company's goals.
- Showcase your analytical skills and provide examples of successful campaign optimizations in your previous roles.
ATS Keywords: Paid Social, Campaign Management, Media Buying Strategies, A/B Testing, Data-Driven Decisions, iGaming, Sweepstakes, Google Ads, Meta Ads Suite, Google Analytics, Excel, Google Sheets
ASSUMPTION: The application process may vary depending on the number of applicants and the hiring manager's availability.
🛠️ Tools & Technologies
- Meta ads suite
- Google Tag Manager
- Google Analytics
- Excel / Google Sheets
- Asana
- Google Data Studio (preferred)
- Marketing research tools
- Creative tools
ASSUMPTION: Proficiency in the listed tools is essential for success in this role, and candidates should be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit
- Collaboration
- Continuous learning
- Results-driven
Work Style:
- High energy and enthusiasm
- Proactive and hardworking
- Adaptable and resilient
- Positive attitude
Self-Assessment Questions:
- Do you thrive in a challenging and fast-paced environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a strong desire to learn and grow within a dynamic team?
ASSUMPTION: Candidates who align with Kinetic Investments' values and work style will be best suited for this role.
⚠️ Potential Challenges
- Managing multiple campaigns and verticals simultaneously may require strong organizational skills and time management.
- The iGaming and Sweepstakes industries are competitive and ever-changing, requiring continuous learning and adaptation.
- Working remotely may present unique challenges, such as maintaining focus and communication with team members in different time zones.
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the iGaming and Sweepstakes sectors and the opportunity to work with a growing marketing agency.
- Compared to similar roles in larger marketing agencies or in-house marketing teams, this role offers a higher level of responsibility and the chance to make a significant impact on the company's success.
- Career progression in this role may lead to management or leadership positions within the marketing department or the company as a whole.
ASSUMPTION: Candidates should consider their career goals and how this role aligns with their long-term aspirations when applying.
📝 Sample Projects
- Developing and executing a comprehensive Paid Social strategy for a new iGaming client
- Optimizing campaign performance for an established Sweepstakes brand through A/B testing and data analysis
- Managing a team of junior Paid Social specialists to ensure campaign success and team growth
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the company's long-term growth plans?
- What opportunities are there for professional development and career progression within the company?
- How does the company support its employees in maintaining a healthy work-life balance while working remotely?
- What is the company's approach to fostering a diverse and inclusive work environment?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company and industry, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role
- If selected for the final interview, be prepared to discuss your approach to campaign management, data analysis, and optimization in more detail
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
