📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: Urban Talkies
🔹 Location: Delhi Cantonment, Delhi, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing paid digital campaigns across various platforms
- Designing custom sales funnels and tracking full-funnel performance
- Collaborating with creative teams to align assets with performance goals
- Analyzing campaign performance and generating actionable insights
- Managing monthly ad spends across multiple brands with strong ROI tracking
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Plan, execute, and optimize paid digital campaigns (Meta, Google, LinkedIn, YouTube, etc.)
✅ Design custom sales funnels and track full-funnel performance
✅ Work with video, content, and design teams to align creative assets with performance goals
✅ Conduct A/B tests and audience segmentation to drive campaign efficiency
✅ Analyze campaign performance, generate insights, and present actionable reports
✅ Stay updated on trends, tools, and platform changes to keep us ahead of the curve
✅ Manage monthly ad spends across multiple brands with strong ROI tracking
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of experience in digital advertising and performance marketing
Required Skills:
- Proven track record of managing campaigns with a strong ROAS
- Deep understanding of Meta Ads Manager, Google Ads, and analytics dashboards
- Strong command over conversion tracking tools, UTM setups, and CRM integrations
- Knowledge of heatmaps, A/B testing tools, etc.
- Experience with client communication and good interpersonal skills
Preferred Skills:
- Experience working with the education sector, D2C sector, or fundraising for nonprofit organizations
- Based in Delhi NCR (preferred) or willing to relocate
ASSUMPTION: Candidates with experience in the education or D2C sectors may have a competitive advantage, as they will have a better understanding of the target audience and market trends.
💰 Compensation & Benefits
Salary Range: INR 6-8 lakhs per annum (Based on experience and performance)
Benefits:
- Health insurance
- Paid time off
- Professional development opportunities
Working Hours: Full-time (40 hours per week, with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on industry standards for performance marketing roles in Delhi, considering the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: Small (11-50 employees)
Founded: 2015
Company Description:
- Urban Talkies is a creative agency specializing in video production and social media marketing based in New Delhi.
- Their expertise lies in producing video content, design services, and marketing that help companies and brands become visually better and digitally stronger.
- They serve as an extended video production partner for leading creative and marketing agencies in India.
Company Specialties:
- Video production
- Brand films
- Webseries
- Corporate videos
- Video content
- Visual media
- Social media
- Marketing
- Consulting
Company Website: https://www.urbantalkies.com
ASSUMPTION: Urban Talkies' small size may offer opportunities for growth and increased responsibility, but it could also mean less job security and higher workloads.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing or a similar position.
Work Arrangement: On-site, with flexibility for remote work
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior role as the company grows
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to collaborate with and learn from experienced professionals in the industry
ASSUMPTION: This role offers significant growth potential, as Urban Talkies is a growing agency with a strong focus on employee development.
🌍 Location & Work Environment
Office Type: Creative agency office
Office Location(s): B-102, Shivalik, New Delhi
Geographic Context:
- Delhi Cantonment is a bustling area with easy access to public transportation and numerous amenities
- The office is located in a convenient and well-connected part of the city
- The area offers a mix of residential and commercial spaces, providing a vibrant work environment
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: The work environment at Urban Talkies is likely to be fast-paced, collaborative, and creative, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Campaign management skills
- Data analysis and interpretation
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Urban Talkies' business and how your skills align with the role
- Prepare examples of successful campaigns you've managed, focusing on strategy, execution, and results
ATS Keywords: Digital advertising, performance marketing, campaign management, Meta Ads Manager, Google Ads, analytics, conversion tracking, UTM setups, CRM integrations, A/B testing, client communication, interpersonal skills, education sector experience, D2C sector experience, fundraising experience, video production
ASSUMPTION: The application process at Urban Talkies is likely to be competitive, with a strong focus on relevant experience and cultural fit.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- Google Analytics
- CRM software (e.g., HubSpot, Salesforce)
- Heatmap tools (e.g., Hotjar, Crazy Egg)
- AB testing tools (e.g., Optimizely, VWO)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, as they are used daily for campaign management and optimization.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Integrity
- Continuous learning
- Work-life balance
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have strong communication skills and the ability to work effectively with diverse teams?
- Are you open to feedback and continuous learning?
ASSUMPTION: Candidates who are a strong cultural fit for Urban Talkies will be self-motivated, collaborative, and open to learning and growth.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with tight deadlines and high expectations
- Keeping up with the fast-paced nature of the digital marketing industry and constant platform updates
- Working with diverse teams and stakeholders, requiring strong communication and interpersonal skills
- Adapting to a small agency environment, with less structure and more autonomy than larger organizations
ASSUMPTION: These challenges can be overcome by strong time management skills, adaptability, and a proactive approach to learning and problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Performance Marketing Manager or Digital Marketing Specialist position in other agencies or companies
- However, Urban Talkies' focus on video production and creative content sets it apart from more traditional marketing agencies
- Career progression in this role could lead to senior marketing positions, or a shift into a more specialized area of marketing, such as social media or SEO
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on video production and creative content makes it a distinct opportunity in the industry.
📝 Sample Projects
- Managing a successful social media ad campaign for a client in the education sector, resulting in a significant increase in enrollments
- Optimizing a Google Ads campaign for a D2C brand, leading to a 20% increase in conversions and a strong ROI
- Collaborating with the creative team to produce a series of engaging brand films for a corporate client, driving brand awareness and customer engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, as well as the opportunity to work on diverse and impactful campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the most significant challenges facing the company in the next 12 months, and how can this role contribute to addressing them?
- How does Urban Talkies support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Urban Talkies approach work-life balance, and what support is in place to help employees maintain a healthy equilibrium?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and the company, signaling to the interviewer that you are a strong fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful campaigns you've managed, focusing on strategy, execution, and results
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
